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Where does it say it isn't?

The video shows the same scratch resistance as the ion glass on the front. Its not any better in any way. Looks good on papaer though.

Apple supporters are something else. No matter what apple does theyll justify it somehow. If next year the iphone doesnt make calls people will be in here saying "its cool i dont make calls much anyway"
 
The video shows the same scratch resistance as the ion glass on the front. Its not any better in any way. Looks good on papaer though.

Apple supporters are something else. No matter what apple does theyll justify it somehow. If next year the iphone doesnt make calls people will be in here saying "its cool i dont make calls much anyway"

Im suspicious about 7, but my 6s plus has no scratches on home button and camera lens cover, so at least 6s/plus are more resistant.
 
Im suspicious about 7, but my 6s plus has no scratches on home button and camera lens cover, so at least 6s/plus are more resistant.

Or you just havent scratched those areas...

Cracks me up what some people on this forum will use to declare somehing as definitive proof
 
The video shows the same scratch resistance as the ion glass on the front. Its not any better in any way. Looks good on papaer though.

Apple supporters are something else. No matter what apple does theyll justify it somehow. If next year the iphone doesnt make calls people will be in here saying "its cool i dont make calls much anyway"
Pretty bold claim from someone who isn't an engineer. If there wasn't a benefit, they wouldn't do it. When has Apple ever been known for simply padding spec sheets?
 
The video shows the same scratch resistance as the ion glass on the front. Its not any better in any way. Looks good on papaer though.

Apple supporters are something else. No matter what apple does theyll justify it somehow. If next year the iphone doesnt make calls people will be in here saying "its cool i dont make calls much anyway"

Again, this affects anyone directly right now how exactly? No one has owned the phone more than 2 or 3 weeks to see the durability. Hardness is only ONE factor in durability. If everything was rock hard it would be brittle as heck and crack in one low drop. There is a reason certain materials are used in devices.

The video also says the 6 and 6S were the same way and I have yet to see any mass issues with camera lenses being scratched.

It's the people constantly whining about Apple and every nitpick that are truly something else.
 
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Pretty bold claim from someone who isn't an engineer. If there wasn't a benefit, they wouldn't do it. When has Apple ever been known for simply padding spec sheets?

Did you watch the video? Right there in black and white my friend. It scratches at a mohs 6. Same as glass.
 
Im suspicious about 7, but my 6s plus has no scratches on home button and camera lens cover, so at least 6s/plus are more resistant.

They tested the iPhone 5S and some others, they are the same. It is the only reason im not screaming murder at Apple. My other phones where just fine on the lens regarding scratches.
 
Again, this affects anyone how exactly? No one has owned the phone more than 2 or 3 weeks to see the durability. Hardness is only ONE factor in durability.

The video also says the 6 and 6S were the same way and I have yet to see any mass issues with camera lenses scratched.

It's the people constantly whining about Apple and every nitpick that are truly something else.

Its just holding the company accountable for its profit mongering thats all. They wanted to use the term sapphire so they made a cheap inferior version of it with some sapphire like properties that isnt any bettter than glass.

Its like how furniture makers use the term bonded leather. Its vinyl with some leather scraps on the back. They really wanted to use the term leather so they did the bare ass minimum in order to do so. Apple is a regular profit seeking corporation like any other, its no white knight and its time to realize that.
 
Did you watch the video? Right there in black and white my friend. It scratches at a mohs 6. Same as glass.

Did you? the reviewer even said the elemental makeup was NOT glass despite that but some hybrid compounds containing aluminum oxide.

If you hate the iphone that much because of this RETURN IT and join an Android forum.

Its just holding the company accountable for its profit mongering thats all. They wanted to use the term sapphire so they made a cheap inferior version of it with some sapphire like properties that isnt any bettter than glass.

Its like how furniture makers use the term bonded leather. Its vinyl with some leather scraps on the back. They really wanted to use the term leather so they did the bare ass minimum in order to do so. Apple is a regular profit seeking corporation like any other, its no white knight and its time to realize that.

Gotcha, you got your Apple police badge on.

You off to sue the chocolate makers since your "chocolate' isn't 100% chocolate? Or laptop/smartphone "aluminum" body/frame isn't 100% aluminum?

Materials are ROUTINELY referred to by name of the primary composition/element. That DOES NOT mean it is 100% pure.

And if Apple used 100% sapphire your camera lens would shatter on a 1 foot drop since sapphire is brittle (harder equals more brittle sometimes) and you'd be crying about it then too. There is no winning with some of you.
 
They tested the iPhone 5S and some others, they are the same. It is the only reason im not screaming murder at Apple. My other phones where just fine on the lens regarding scratches.

I never said this was 7 only, but it does help explain why we are seeing all the qc issues with the 7. No ones held apple accountable for years on quality so why not keep skimping? Got to maintain those gross margins for the street.
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Did you? the reviewer even said the elemental makeup was NOT glass despite that but some hybrid compounds containing aluminum oxide.

If you hate the iphone that much because of this RETURN IT and join an Android forum.



Gotcha, you got your Apple police badge on.

You off to sue the chocolate makers since your "chocolate' isn't 100% chocolate? Or laptop/smartphone "aluminum" body/frame isn't 100% aluminum?

Materials are ROUTINELY referred to by name of the primary composition/element. That DOES NOT mean it is 100% pure.

I didnt say it was glass i said it doesnt have any better scratch resistance, which is the assumption when someone says sapphire. Thats the problem, its an implicit promise and assumption we are getting something high quality and its been diluted to the point of being equal in properties to cheap glass.
 
No-one is buying the iPhone based on the camera lens alone.

Might be true but its a symptom of something more rotton going on, combined with all the other issues, and thats the fact that Apple is only interested in what it can get away with, not in doing right by the customer. Things have changed and the old Apple is gone. At least they have a generous return policy.
 
Or you just havent scratched those areas...

Cracks me up what some people on this forum will use to declare somehing as definitive proof

Well i had it for a long time and it's been in the same places as the rest of the phone and you think it wouldn't have at least one little scratch by no?
 
Yep, but Apple isn't telling the full truth.
Absolutely not defending Apple here, but this is just marketing. Unfortunately it is the world we live in.

This makes me curious about the makeup of the sapphire Apple Watch screens. Though those do legitimately seem to be incredibly resistant to scratching.
 
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Absolutely not defending Apple here, but this is just marketing. Unfortunately it is the world we live in.

This makes me curious about the makeup of the sapphire Apple Watch screens. Though those do legitimately seem to be incredibly resistant to scratching.

Yes exactly my point, Apple is no different than any other company. From the sound of the video i wouldnt be surprised if the guy tested the watch next.
 
Did you? the reviewer even said the elemental makeup was NOT glass despite that but some hybrid compounds containing aluminum oxide.

If you hate the iphone that much because of this RETURN IT and join an Android forum.



Gotcha, you got your Apple police badge on.

You off to sue the chocolate makers since your "chocolate' isn't 100% chocolate? Or laptop/smartphone "aluminum" body/frame isn't 100% aluminum?

Materials are ROUTINELY referred to by name of the primary composition/element. That DOES NOT mean it is 100% pure.

And if Apple used 100% sapphire your camera lens would shatter on a 1 foot drop since sapphire is brittle (harder equals more brittle sometimes) and you'd be crying about it then too. There is no winning with some of you.

But you put sapphire on the list because it is supposed to mean scratch resistant. That is the only quality of using sapphire. This is like selling a phone with a sapphire screen, sure it has sapphire it in, but if it is no better than regular glass, what did I pay for? It is like buying pills for a migraine with the correct active ingredient, but it just doesn't work better than placebo because they added stuff to it.
 
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I think people are being caught up with how this effects a consumer more than the actual fact that Apple may have used clever wording to deceive or misdirect. please note the key phrase "may have" here.

I guess there are two ways of thinking. You can lie to me and as long as it doesn't effect my day to day I shouldn't care. Or you can lie to me and despite it not effecting my day to day, if I find out, some of your credibility is lost.

I'm not saying which side you should be on. But it's probably clear based on this post what side I am on. At the end of the day the lack of a sapphire lens cover doesn't change my life. What has me feeling uneasy is that Apple claims to have sold me one thing but given me another. I'm putting aside how minor this may or may not be for anyone because I don't feel that's the overall point to be made here.

I will say that i feel it is always appropriate to question something you are being sold. And you should always be willing to ask questions and wonder. Unfortunately we have very recent evidence of very big companies deceiving and stealing from thief customers right here in the US. Think VW and Well's Fargo. Nobody is too big to lie.
 
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I think people are being caught up with how this effects a consumer more than the actual fact that Apple may have used clever wording to deceive or misdirect. please note the key phrase "may have" here.

I guess there are two ways of thinking. You can lie to me and as long as it doesn't effect my day to day I shouldn't care. Or you can lie to me and despite it not effecting my day to day, if I find out, some of your credibility is lost.

I'm not saying which side you should be on. But it's probably clear based on this post what side I am on. At the end of the day the lack of a sapphire lens cover doesn't change my life. What has me feeling uneasy is that Apple claims to have sold me one thing but given me another. I'm putting aside how minor this may or may not be for anyone because I don't feel that's the overall point to be made here.

I will say that i feel it is always appropriate to question something you are being sold. And you should always be willing to ask questions and wonder. Unfortunately we have very recent evidence of very big companies deceiving and stealing from thief customers right here in the US. Think VW and Well's Fargo. Nobody is too big to lie.

There's a HUGE difference between lying and calling something by it's generally accepted name where the product is more that ingredient than not.

Do people truly believe your Hershey's chocolate bar, despite being called "chocolate" is 100% chocolate? Nope try 45% to 60% cocoa (actual chocolate) even for dark chocolate.

Is your aluminum Macbook or laptop 100% aluminum despite only being called aluminum? No, more like 90% aluminum and has nickel, iron, and other metals in it.

As the video said, it is more aluminum oxide than anything else, so calling it sapphire generally is not incorrect.

Being 100% sapphire and that thin a part would be INCREDIBLY brittle and shatter in 1 drop. Being harder can make things more brittle; not always a good thing. There has to be some compromise in an alloy form to achieve decent scratch resistance and decent drop/shatter protection.

None of this is altering anyone's life so significantly to spend hours on the internet complaining about it. The video even said the 6 and 6S line is the same material and no one en mass complained about lens scratching.

If it is that big a deal most here are still within the 14 day return period. By all means. No one here is forced to keep theirs if it is truly that big of a deal.
 
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There's a HUGE difference between lying and calling something by it's generally accepted name where the product is more that ingredient than not.

Do people truly believe your Hershey's chocolate bar, despite being called "chocolate" is 100% chocolate? Nope try 45% to 60% cocoa (actual chocolate) even for dark chocolate.

Is your aluminum Macbook or laptop 100% aluminum despite only being called aluminum? No, more like 90% aluminum and has nickel, iron, and other metals in it.

As the video said, it is more aluminum oxide than anything else, so calling it sapphire generally is not incorrect.

Being 100% sapphire and that thin a part would be INCREDIBLY brittle and shatter in 1 drop. Being harder can make things more brittle; not always a good thing. There has to be some compromise in an alloy form to achieve decent scratch resistance and decent drop/shatter protection.

None of this is altering anyone's life so significantly to spend hours on the internet complaining about it. The video even said the 6 and 6S line is the same material and no one en mass complained about lens scratching.

If it is that big a deal most here are still within the 14 day return period. By all means.

Funny stu i think its you who is missing the point. Yes alloys exist but thats different than this case.

Why?

Because of the primary benefit of using sapphire. Thats scratch resistance. This sapphire alloy is no better than glass. If it was an alloy and that made it even better than regular sapphire for scratch resistance no one would care. Since this sapphire alloy does not out perform glass there is no other reason to use it except to be able to list it one the spec sheet and give the impression that high quality materials are used, without actually delivering the benefit promised by those materials. Sapphire has a specific promise : improved scratch resistance. If thats not present then no point in using sapphire.
 
Funny stu i think its you who is missing the point. Yes alloys exist but thats different than this case.

Why?

Because of the primary benefit of using sapphire. Thats scratch resistance. This sapphire alloy is no better than glass. If it was an alloy and that made it even better than regular sapphire for scratch resistance no one would care. Since this sapphire alloy does not out perform glass there is no other reason to use it except to be able to list it one the spec sheet and give the impression that high quality materials are used, without actually delivering the benefit promised by those materials. Sapphire has a specific promise : improved scratch resistance. If thats not present then no point in using sapphire.

And we get it you are on some crusade to convince everyone you and only your view is correct, and Apple is the "devil."

Get over it already and move on. If you hate it THAT much to keep going on and on, then simply return your device and buy phones from someone else. Prove it with your wallet rather than posting on Macrumors where no one really cares.
 
And we get it you are on some crusade to convince everyone you and only your view is correct, and Apple is the "devil."

Get over it already and move on. If you hate it THAT much to keep going on and on, then simply return your device and buy phones from someone else. Prove it with your wallet rather than posting on Macrumors where no one really cares.

Yes i have already returned my 7. Im not on a death crusade i just hate seeing people get so brainwashed by a companies marketing they they refuse to think critically. Although i guess i should appreciate it since i work for a big tech firm too. Guys like you are keeping my stock super valuable. But my company actually delivers a quality product, unlike apple so thats the difference.
 
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Dont waste your breath. Some people want to complain for the sake of complaining.

This makes ZERO difference to anyone; and there was no possible way they were using real hunks of 100% sapphire for cost and the fact that pure sapphire is INCREDIBLY fragile being so hard.

One drop would be a ton of cracked camera lenses. Same reason they ditched the sapphire screen idea among other things.

And it's not false advertising. You "aluminum" devices are not 100% aluminum; more like 90% with iron, nickel and other metals. An alloy. No outrage there calling it aluminum body. Alloys are used throughout industry and still called their major element in naming. Look at chocolate, chocolate is nowhere near 100% chocolate as it'd taste bad but still all named chocolate; whether it is 40% cocoa or 70% cocoa.

People need to pull their thumbs out of their posteriors and find something better to do with their lives than nitpick and complain. Please do return your iphones in the 14 day period if it is THAT big of a deal and move on.
You are completely clueless. Hershey's chocolate and others have in fact so diluted their formulas that they are not legally allowed to label many of their products as chocolate, only chocolate candy or confections. Apple labeling the lens as sapphire is completely misleading if it's been bastardized so much that it provides no benefit to scratch resistance, and arguably falls under a similar category when it comes to consumer protection.
 
A lot of people here need to take chemistry/geology/physics classes before they open their mouths. The lens cover is actually BETTER because it has "impurities". Extremely pure sapphire is very reflective. That's why the stainless steel Watch face is a little harder to read in full sun than the aluminum. The fact that Apple is able to achieve a sapphire lens cover that is basically as non reflective as glass but significantly more scratch resistant is a WIN not a fail. The purpose of the lens cover isn't to be a pristine gemstone. It's to let in light as purely as possible and to protect the inner elements of the lens. Apple's cover is essentially *perfect* for that task as can be. No matter how many people on MacRumors say "romg zomg the qualities will never be the same".

This. Apple still get a lot of things right. It's just that with their recent urge to gimp most of their products and go cheap to protect margins we no longer trust them as much as in the naughts. Well I don't at least.
 
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Yes i have already returned my 7. Im not on a death crusade i just hate seeing people get so brainwashed by a companies marketing they they refuse to think critically. Although i guess i should appreciate it since i work for a big tech firm too. Guys like you are keeping my stock super valuable. But my company actually delivers a quality product, unlike apple so thats the difference.

Dude, you're talking about something smaller than your little finger nail.

It's a long draw of the bow to go from your argument to increased stock values for tech companies.

Your motivation is shown in your last sentence, Apple doesn't deliver a quality product.

That's a fair position to hold, but surely that isn't solely based on the camera lens material. Or is it?

Is your company in the phone manufacturing businesses? I could work for a farm and claim my product is better quality than apple.

You've got some real passion, I'm keen to know what you do at your company.

All the best.
 
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Yes i have already returned my 7. Im not on a death crusade i just hate seeing people get so brainwashed by a companies marketing they they refuse to think critically. Although i guess i should appreciate it since i work for a big tech firm too. Guys like you are keeping my stock super valuable. But my company actually delivers a quality product, unlike apple so thats the difference.
Mission accomplished the few who care thank you, enjoy your day.
 
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