Big update to Hipstamatic tomorrow
Hey Everyone.
We are super excited to be able to announce the introduction of HipstaMart.com today. As part of the 170 update we are introducing a new Hipstamatic Printing Service!
Hipstamatic debuted on the app store on December 9, 2009 -- The last nine months have seen more than one million people download the app and share their photographs. Its seen an app store policy change to introduce an integrated photography contest (
http://community.hipstamatic.com/). There have been been two additional sister applications developed by SyntheticCorp as a result of the popularity of Hipstamatic. To date there have been four app updates, and today we announce our biggest update to the application yet. With the Hipstamatic 170 comes Hipstamart.com and the Print Lab, a service integrated into the application which gives users the ability to order analog prints of their HipstaPrints and have them delivered to their doorstep.
--
The Hipstamatic 170 will be available worldwide on iTunes Friday, September 17, 2010 and the Print Lab will be available in North America on 9/17 as well. Europe on October 1, 2010 and the rest of the world on November 1, 2010.
To see what happens check out what happens at the Hipstamart here,
http://vimeo.com/14973048
--
HIPSTAMATIC 170 UPDATE
+ The Hipstamatic 170 will be available on iTunes Friday, Sept. 17
+ The printing service will be available in North America 9/17.
+ Printing Service available in Europe on Oct 1 & rest of the world Nov 1.
+ New HipstaPak
New Bettie XL Lens (The Mission Pak)
NEW FEATURES
+ HipstaMart Print Lab - order high quality archival prints delivered to your door
+ Tumblr sharing of Prints and Stacks
+ Ability to completely disable the LED flash on iPhone 4 (in Settings app)
+ New 'Medium' print quality mode (applies to iPhone 3GS and iPhone 4 only)
+ New Mission HipstaPak (includes Bettie XL lens and Ina's 1935 film)
BUG FIXES
+ iOS 4 bug fixes (empty viewfinder, stuck in HipstaMart, orientation lock, other freezes)
+ Clear button is back in the Recent Prints view (with an option to clear all or just prints that aren't in any stacks)
+ Facebook uploading fix
+ Fix for iPod Touch Gen 4
--
PRINT LAB
Our print lab proudly produces finest quality photographs through a magical combination of digital and analog processesoffering the best of both worlds. Each digital image is initially treated to our special-blend image processing software. This ensures accurate color reproduction, from subtle to saturated shades. Next in line is our analog photographic paperclassic, continuous-tone, time-tested, and ever-wondrousto complete the process. Infused with two dynamically reactive ingredients, silver and dye, this paper features an infinite color palette that comes to life through the magic of chemicals and light to reveal longlasting imagery at its finest.
The Print lab, In more technical terms...
Our photo lab produces Hipstaprints on a Fuji Frontier Minilab using Fuji Crystal Archive Type C photographic paper and Fuji chemistry. Fuji Crystal Archive paper is top-rated among the competition for image permanence. In recent studies, it had the highest display permanence rating among silver halide prints with a remarkable estimated lifespan of 100+ years in dark storage and 40 years behind glass. This is more than twice the lifespan of competing products. This paper also features vivid color reproduction that includes both subtle and saturated shades, brilliant whites that retain highlight detail, and rich blacks.
Heres how the process works:
1. A digital image passes through sophisticated imaging processing software. We use the finest current color management software. This is key to quality color reproduction.
2. RGB lasers expose Type C photographic paper.
3. Color Developer develops the latent silver image and activate the dyes in the paper.
4. Bleach Fix dissolves (removes) the silver after the formation of dyes is complete.
5. Wash tanks remove the chemical residue.
6. The paper is dried.
7. Prints are hand-inspected to ensure that they meet lab standards.
For quality assurance, we check our chemistry each day with control strips, and monitor our printer thoughout the day with paper balances to ensure consistent color reproduction.
Summary of highlights:
* We print real silver-halide prints.
* We use the top-rated paper for image permanence, Type C Fuji Crystal Archive paper.
* Our process features a combination of digital and analog processes.
* Quality color management software and daily process monitoring with chemical control strips and paper balances ensure vivid and consistent color reproduction
* Hand inspection provides final quality control