LOL, sealed boxes, dummy enclosures... What next, retina scans, rfid chip implants?
Get over yourself Apple, it's a f'n phone, and you aren't NASA.
Firstly Apple arnt the only company to do this. Second, have a think about why any company would protect their considerable investment? Think about why anyone from Nike to Samsung protect their properties. Clearer now?
To be honest, its not a question of Apple getting over itself, its a question of what you dont understand.