Finally the truth comes out. I've been saying this all along. Apple pay just plain sucks currently. Hardly anywhere accepts it and the average iPhone user doesn't even set it up.
I think it's more that people suck, in that business owners haven't trained their employees properly or have been slow to adopt NFC terminals. I'm totally on board with ApplePay and just waiting for other people to catch up. It's annoying that my grocery store has an app for passbook that enables me to put coupons on my iPhone rather than tear them out of a printed book but I still can't use Apple Pay because they don't have the right terminals.