Yes, I agree with you.
Apple are "The Very Worst" when it comes to adopting, working with, and promoting any industry standard.
They always have to either screw it up, make it only work with Apple, or call the Apple version something else just to confuse people.
I'm all for things like this, but it needs to be a standard, and called a standard.
Not the Apple Do-Hicky-Shazam-Payment.
If it's NFC, then let's just all call it NFC, so when people who know nothing about this stuff see their phone does NFC payments, and they see NFC pay methods on stores, they think, ahh, yes, mind does that.
And that goes for everyone not just Apple.
We don't need to call it Apple Bloody Pay just to confuse people.