Got an oil change the other day. When it was time to pay, I actually had to hand my card over to the Counter Clerk, where they manually entered the CC info into their computer. This is a big, high volume auto tire and repair business, they don't even have a mag-strip slider, I really felt vulnerable. I haven't had to present my card over to a clerk like that in a long time. So, yeah...I hope more and more businesses start to adapt ApplePay. But like a lot of other post have mentioned, it's the cashiers/clerks, ect who need to be educated at locations where ApplePay is accepted.