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Chinese Model Hints at Fashion-Oriented Advertising Push for Apple Watch

BvizioN said:
Has the definition of Slave somehow changed on the last few years, that am not aware of??
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Yes. The new definition is "Slave: Anybody in the employment of a company which is involved in the creation of Apple products".
Arndroid said:
I don't remember any of the mock ups (that were actually the least bit feasible) being anything but much much worse than what apple delivered.
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They all displayed the time, and clearly the Apple Watch is copying that.
 
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shk718 said:
EXACTLY. i'm digging all the negative comments - they have happened with every single new Apple product. too big, too expensive, can't change the battery , doesn't do enough, too hard to make a phone call, doesn't have a floppy drive, looks like candy, looks like a large iPhone .... bla bla bla ....

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They always hold something back for the actual launch. The months leading up to the iPhone release they slowly leaked info - They'll do the exact same thing with the watch. But I doubt they'll get 2 days battery out of it - its a chemistry issue.
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I remember "iphone won't sell well because it doesn't have a 120GB HDD like iPod, flash won't work"....

Love it.
 
This watch has FAIL so written all over it, that it's an engraving its the back case.
 
I honestly think that Apple is in a unique position to pull this off. Tech companies like Google and Microsoft lack design taste, while the fashion industry lacks the tech expertise that Apple has. I suppose that in theory, a company like Rolex could partner with Google to put Android wear on their watches, but it's still easier for one company to coordinate both hardware and software than two diametrically opposed companies.
 
Abazigal said:
I honestly think that Apple is in a unique position to pull this off. Tech companies like Google and Microsoft lack design taste, while the fashion industry lacks the tech expertise that Apple has. I suppose that in theory, a company like Rolex could partner with Google to put Android wear on their watches, but it's still easier for one company to coordinate both hardware and software than two diametrically opposed companies.
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I would agree. All my watches in truth are fashion accessories that just happen to tell the time.

Tech watches along with fitness wearables really are jarring lookswise when worn through the natural course of a day.

If the Apple Watch can be fashionable in the first instance and enhance features from the iPhone then I'm all for it. Map directions, receiving texts etc. is what interests me the most along with the haptic feedback without the need for a sound.

I have an open mind on this device. My view is taking your phone out of your pocket, finding the app and reading through the information is just too slow of a process. Here Apple Watch could assist.

Let us see.
 
I'll buy an Apple Watch only if she's hot enough.

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Abazigal said:
I honestly think that Apple is in a unique position to pull this off. Tech companies like Google and Microsoft lack design taste, while the fashion industry lacks the tech expertise that Apple has. I suppose that in theory, a company like Rolex could partner with Google to put Android wear on their watches, but it's still easier for one company to coordinate both hardware and software than two diametrically opposed companies.
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I agree except for the Rolex part. But if you make the watch too high-end (expensive) then people won't buy it. It's still a very high-tech device which will be "obsolete" in 1-2 years so people will want to get rid of it more often than a Rolex, which could be used for decades and still look as good as it was on day one.
 
Digital watches just aren't fashionable. They're cheap and purely functional. I remember I wore one of those digital calculator watches when I was little and used it all the time. When I got older and still wore a watch, I went for mechanical watches. Apple is good at advertisement, but they're not going to overturn what a lot people grew up with, cheap functional digital watches and high end mechanical watches.
 
X-X said:
Everything i listed is for PRIMARY input on the watch, you have to constantly switch between ALL of those.

That is NOT like the iPhone at all.
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Your list of inputs for the Apple Watch is just plain silly; for example:counting pressing & tapping the screen as two separate inputs is as purposefully misleading as if you had described a keyboard as a super difficult to use device due to its dozens of input methods... I mean you can press the A key, or the L key, etc. It's just SO confusing as a primary input device, lol.
 
JCrz said:
I agree except for the Rolex part. But if you make the watch too high-end (expensive) then people won't buy it. It's still a very high-tech device which will be "obsolete" in 1-2 years so people will want to get rid of it more often than a Rolex, which could be used for decades and still look as good as it was on day one.
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I think with a company like Rolex, obviously they aren't going to come out with some disposable watch like Android Wear or Apple Watch, when they're known for heirloom pieces.
Their profit opportunity in this space would be offering very nice official Rolex bands (maybe even make them swappable with an actual Rolex, so you could use the same band regardless whether you are wearing your Rolex or your Apple Watch)... then include an official Rolex watch faces app with it & rake in the money!
 
Judas1 said:
Digital watches just aren't fashionable. They're cheap and purely functional. I remember I wore one of those digital calculator watches when I was little and used it all the time. When I got older and still wore a watch, I went for mechanical watches. Apple is good at advertisement, but they're not going to overturn what a lot people grew up with, cheap functional digital watches and high end mechanical watches.
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I don't think they're trying to overturn those watches. Similar to the mobile phone; NOKIA made a very simple, functional device. Once you had an alternative which offered more experiences than just calling/texting then people bought it not for the phone element but everything else that it brought to the table.

Same as the Apple Watch. They won't be buying it for a time telling device, they'll buy it because it adds functionality to their phone and provides other experiences. The fact that it has to be attractive is because it sits on your wrist and is visible.
 
Tycho24 said:
I think with a company like Rolex, obviously they aren't going to come out with some disposable watch like Android Wear or Apple Watch, when they're known for heirloom pieces.
Their profit opportunity in this space would be offering very nice official Rolex bands (maybe even make them swappable with an actual Rolex, so you could use the same band regardless whether you are wearing your Rolex or your Apple Watch)... then include an official Rolex watch faces app with it & rake in the money!
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Interesting suggestions. But I think that cheapens a brand like Rolex which caters to more "traditional" clientele. The allure is exclusivity—making a band for a $350 watch that the average Joe can buy will only chip away at their status.

There has already been talk of other fashion designers (e.g., Burberry) making bands for the Apple Watch. That part I can totally understand because they don't make watches and thus have nothing to compare to (or rob sales from).
 
JCrz said:
Interesting suggestions. But I think that cheapens a brand like Rolex which caters to more "traditional" clientele. The allure is exclusivity—making a band for a $350 watch that the average Joe can buy will only chip away at their status.



There has already been talk of other fashion designers (e.g., Burberry) making bands for the Apple Watch. That part I can totally understand because they don't make watches and thus have nothing to compare to (or rob sales from).
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Exactly.
I would never buy a rolex again and probably sell the ones I have, if they did something like that lol.
 
iZac said:
This kind of manufactured celebrity crap (I assume she's a celebrity if she's being discussed so casually?) should be beneath apple and just pushes me even further away from getting an apple watch. Wait, will it now be hipster and counter culture to use an analouge watch? Damn it...
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Not a celebrity, except in the sense that she's well-known in her field because she is beautiful and does excellent work. Should Apple not be seeking top models to model their watch?
 
Judas1 said:
Digital watches just aren't fashionable. They're cheap and purely functional. I remember I wore one of those digital calculator watches when I was little and used it all the time. When I got older and still wore a watch, I went for mechanical watches. Apple is good at advertisement, but they're not going to overturn what a lot people grew up with, cheap functional digital watches and high end mechanical watches.
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Geeky digital watches are pretty hip now.:D

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casio-gold-watch-pinterest.jpeg


Like with most fashion accessories, it depends how you wear it.
 
whiteboytrash said:
I don't think they're trying to overturn those watches. Similar to the mobile phone; NOKIA made a very simple, functional device. Once you had an alternative which offered more experiences than just calling/texting then people bought it not for the phone element but everything else that it brought to the table.

Same as the Apple Watch. They won't be buying it for a time telling device, they'll buy it because it adds functionality to their phone and provides other experiences. The fact that it has to be attractive is because it sits on your wrist and is visible.
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I meant because thats the paradigm we grew up with, we associate digital watch w/ cheap and mechanical with high quality. Apple isn't going to change that.

sickducker said:
Geeky digital watches are pretty hip now.:D

Image

Image

Like with most fashion accessories, it depends how you wear it.
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Only for hipsters that haven't realized yet that it not hip to be a hipster.
 
A tech site talking about a fashion accessory is like vogue talking about which power supply to use in a diy gaming rig.
 
3goldens said:
Why don't they just get some regular folks, every day people from different cultures and countries and stop thinking that people are going to buy things because a super model is attached to it.
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The point of using celebrities is to get people's attention, not to establish credibility. People are more likely to notice a full page ad or billboard with a recognizable face than one with total strangers.

Of course, Apple has already used plenty of "regular" folks in their promotional materials for the watch, but the fact that you seem to have "forgotten" about them underscores the impact celebrities make in advertising.
 
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