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macrumors bot
Original poster
Apr 12, 2001

Online retailers in China have begun discounting iPhones for the second time this year. Reuters reports that several mobile vendors this week announced discounts on iPhone models, including Apple's latest flagship iPhone XS and iPhone XS Max.

Gadget retailer Suning.Com Co Ltd said it would slash the price of the iPhone XS by as much as 1,000 yuan ($148.95) from its official price. Suning had lowered the prices of other iPhone models in January along with other retailers, but those cuts excluded the iPhone XS.

Pinduoduo Inc, an e-commerce site best known for selling inexpensive goods, has also said it would sell the 64GB edition of the iPhone XS for 6,999 yuan, a drop of over 1,000 yuan from the official price. is also reportedly poised to offer discounts on its Apple products, including the iPhone XS and XS Max, which escaped the online retail giant's first major round of discounts in January.

Apple first dropped iPhone prices for third-party distributors in China on January 10, allowing vendors to purchase iPhones more cheaply and pass those savings on to customers. Apple cut prices on most iPhone models, but the XR saw the biggest discounts.

Apple launched the price cuts after seeing iPhone sales fall significantly in China during the holiday quarter of 2018, leading to lower iPhone revenue than expected. One report said Apple was seeing improved iPhone sales in China following the price cuts.

Apple has also partnered with Ant Financial, the finance arm of Alibaba Group Holding Ltd, and several state-owned banks to let consumers purchase iPhones via interest-free loans.

Apple CEO Tim Cook said in January that the company was reevaluating its pricing strategies in some international markets, returning to pricing that's "more commensurate" with what local prices were last year to boost its iPhone sales.

Cook also said he believes Apple's higher prices were a factor in the declining number of iPhone upgrades that led to a weaker holiday quarter. In some international markets, the strength of the U.S. dollar amplified pricing increases.

Article Link: Chinese Online Retailers Start Second Round of iPhone Discounts


macrumors 65816
Dec 13, 2007
As most of them mentioned here,once reduced always going to stick to that reduced price and as it ages, prices can only go down and down further! Samsung does it all the time


macrumors 604
Jan 7, 2014
In between a rock and a hard place
What about the US market? I didn't upgrade from my iPhone X because the iPhone XS had no significant improvements. I might have been tempted had the XS been $150 less
/izyreal receives push notification to upgrade his iPhone X via iPhone Upgrade Program

10 minutes later...

/izyreal received push notification to upgrade his iPhone X via Trade In Program

10 minutes later...

/izyreal recei-

<throws phone against wall>
<has to buy new iPhone>

Tim Cook smiles... sends more push notifications.


macrumors regular
Jun 23, 2008
as I am in China at the moment, this seems like a good time to upgrade?
Does anyone know if there is a difference between European and Chinese models, hardware wise?


macrumors 6502a
Oct 29, 2002
"One report said Apple was seeing improved iPhone sales in China following the price cuts."

No, really? You don't say!

"Cook also said he believes Apple's higher prices were a factor in the declining number of iPhone upgrades that led to a weaker holiday quarter."

Hmmm, imagine that!


macrumors member
Aug 13, 2008
Apple is in danger of totally losing the Chinese market. Samsung went from about 30% market share to less than 1% in a matter of 2 years. The same could happen to Apple and I think they're on thin ice there, which serves them right after jacking up the prices worldwide. Maybe other countries should boycott Apple the same, rather than going along with their bogus pricing scheme.

Beside that issue, who else is sick and tired of seeing companies give special treatment to China? There are so many companies that compromise everything so as to please their authoritarian leaders.


macrumors newbie
Sep 13, 2016
I suspect prices will fall this cycle. They’ve done it before on other product lines.


macrumors G4
Jun 18, 2017
The OP said “Apple while you’re at it.” Apple didn’t make the price cut. did.
It has to be allowed by Apple. Retail prices would drop significantly everywhere in the world if Apple didn’t so rigorously enforce that ridiculous pricing.
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macrumors 68000
Jul 6, 2012
I won't be upgrading my 8+ until they remove the notch and lower the price. Which most likely will happen for another 2-3 gens tops.

So the Xr is $50 cheaper than the 8+ was at release, so they've met that requirement. Getting rid of the notch seems like something that isn't likely since their user validation functionality is based on it.


macrumors 68020
Dec 23, 2015
I think I will introduce this site [1] to people on the forum.

It basically display worldwide Apple product prices in which ever currency you prefer, ex tax.

So people could stop arguing about something where most of the time is utter nonsense. You are paying VAT / Sales Tax or even Import Tax* in your country, and it is going to be more expensive than X.

If you include 5% vacation of exchange rate, you will see most of iPhone are prices evenly.


*Import Tax, ranging from 10 to 20%, as in the case like China and Brazil, are now shown on the site.
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macrumors G3
Feb 23, 2010
It's odd isn't it, that people in the USA can't collectively realize that all they had to do was do not buy a new iPhone for 1 year and Apple would slash the prices.
Of course, Apple knows people are not able to do that, so the prices will remain high.


macrumors G4
Jun 18, 2017
So the Xr is $50 cheaper than the 8+ was at release, so they've met that requirement.
Except that the XR is a downgrade in terms of screen technology vs the 8+, and also removed the 2X camera.I upgraded the wife's 6s to an XR, but like EvilEvil won't switch from an 8 Plus to an XR, I won't switch from a 7 Plus to an XR.

The good thing about the XR is there is actually a 128 GB model, which has an upgrade cost that is a reasonable premium over the base model. No such model exists in the XS/Max line.
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