Chris Rock Sells iPhone 12 and mmWave 5G in New Verizon Ad

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Apr 12, 2001
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During its iPhone 12 event this week, Apple expended an unusually long amount of talk time on pressing home the benefits of 5G, and even gave the chairman and CEO of Verizon, Hans Vestberg, a segment to explain how "5G just got real."

"The power of Verizon 5G meets the first iPhone with 5G."

That same slogan is at the heart of Verizon's marketing campaign for mmWave 5G on iPhone 12, as this latest ad featuring comedian Chris Rock demonstrates.

The entire iPhone 12 lineup is compatible with faster 5G networks, but support for high-frequency mmWave bands is limited to models sold in the United States. This includes compatibility with Verizon's new 5G Ultra Wideband network, which is now available in 55 cities across the country.

mmWave is a set of 5G frequencies that promise ultra-fast speeds at short distances, making it best suited for dense urban areas. By comparison, sub-6GHz 5G is generally slower than mmWave, but the signals travel further, better serving suburban and rural areas. In most countries that offer 5G, sub-6GHz networks are more common.
Apple says iPhone 12 models support more 5G bands than any other smartphone, and the devices can automatically adjust to LTE when necessary to save battery life, such as when updates are taking place in the background.

iPhone 12 and iPhone 12 Pro pre-orders begin today, October 16 at 5 a.m. Pacific Time, with shipments starting Friday, October 23.

Article Link: Chris Rock Sells iPhone 12 and mmWave 5G in New Verizon Ad
 
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melchior

macrumors 65816
Nov 17, 2002
1,207
79
they really think they can hype 5G all the way to success. what rubbish. at best, it is an incremental technology improvement that could be a footnote at best. it is not a meaningful feature and only the most vain and informed would choose a phone based on whether or not it is 5G capable.

for my money, not having 5G is a feature I would pay Apple extra for.
 

Megakazbek

macrumors regular
Mar 12, 2011
134
109
5G is an improvement over something that already works sufficiently well. It doesn't justify so much focus on it. It's like if they were promoting that "our new iPhone has so precisely round corners that we need 6 digits of Pi to produce it instead of 4", it's a neat behind the scenes updates that no one really cares about.
 

aibo82

macrumors 6502
Apr 11, 2010
377
84
It’s faster we get it, but just an excuse to put the monthly bills up 99% of the time it won’t be needed as I’m sure downloading babyshark doesn’t need 5g or sending a text to someone saying your on the toilet? 5g is fine for 4K downloads\steaming and large files but who does that on a phone? Video that quality I want on a 60 inch oled tv!
 

vault

macrumors regular
May 3, 2009
169
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