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Analysts keep forgetting about the iPhone Upgrade Program. Since signing up, I am a guaranteed upgrade every year and with this being the first new phone since its inception, demand will be very high. Why not take the newest phone when my monthly charge will remain identical and the only difference in cost to me is a one time charge of tax on the phone?
The iPhone Upgrade Program is further proof of Apple’s marketing expertise.

Timed perfectly, Apple anticipated the fading interest in a product it relys on. They're creating an artificial demand that assures buyers will "upgrade" without a thought as to the merits or lack of, in the new model. It has relieved Apple of the need to create a truly compelling new iPhone.

Already riding the wave of positive press reports at every turn, even when there isn't much to report, Apple is reaping the rewards of the hard work done by the very powerful and influential Steve Jobs. He left behind the cult of Apple, the biased media, and a brand so strong it carries the company.
 
When the battery of my 128 GB 6 died last month, I was given a brand new 6, thanks to Apple Care+. So, I can easily wait until the 8S is introduced .
 
Even if Apple put out a phone IDENTICAL to an iPhone 6s, you wouldn't upgrade and pay roughly 50 bucks for a phone that is new out of the box with zero wear and tear? A battery with ZERO charging cycles? A charging port with no scuffs or impacted lint? A camera with a fresh CMOS sensor? A cable with no bunching or stretching on the end? A set of unused speakers with no pocket lint in the enclosure? I could go on...

We know that Apple has at least been making incremental upgrades YoY. Positioning within the Apple store is that customers return after 12 months and swap out the old phone for a new model for only the cost of tax. Customers remember that because they see great value in it. "50 bucks for a new phone" sounds cheap enough to return to the store after 12 months. It's basic consumer psychology. Demand for the phone will be healthy on the basic premise of trade-in and curiosity.
This does however lock customers into the top tier pricing when they might have been satisfied with a lower spec older and more affordable model.
 
Holy shiitake mushrooms! Another rumor about iPhone 7! That awkward camera placement. Can't get it evenly placed? Those speaker holes? Can't get them smaller? That antenna band... Sheesh, Apple!

Hoping these are all decoys and an all new glass iPhone will be released this year instead.
Why are you blaming Apple for these rumors? Apple has already designed the next iPhone and they are making plans to manufacture it; their process from day to day is steady, purposeful, and secret.

The conflicting rumors come from the outsiders who may or may not have reliable information to share. Some of the rumors are probably just made up, and many will end up being wrong.
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They can order all they like... I won't be buying one!
I will...probably...once I get a look at the actual device at Apple's presentation.
 
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Even if Apple put out a phone IDENTICAL to an iPhone 6s, you wouldn't upgrade and pay roughly 50 bucks for a phone that is new out of the box with zero wear and tear? A battery with ZERO charging cycles? A charging port with no scuffs or impacted lint? A camera with a fresh CMOS sensor? A cable with no bunching or stretching on the end? A set of unused speakers with no pocket lint in the enclosure? I could go on...

We know that Apple has at least been making incremental upgrades YoY. Positioning within the Apple store is that customers return after 12 months and swap out the old phone for a new model for only the cost of tax. Customers remember that because they see great value in it. "50 bucks for a new phone" sounds cheap enough to return to the store after 12 months. It's basic consumer psychology. Demand for the phone will be healthy on the basic premise of trade-in and curiosity.

Not necessarily because it's not $50 for a new phone.
It's $50(tax) + ($X * # of months extension).
 
Not only that, but essentially, all the people on T-Mobile who paid for the "Jump on Demand" program (or got it included with a lease deal on the iPhone) are very likely to go with the new 7 when it's released.

(The way the 18 month lease works on T-Mobile, you have to pay something like $300-350 to buy out the iPhone 6s or 6s+ you've been using with them or turn it back in at the end of the lease period. If you're going to turn it in, you need another phone anyway to continue using the service, so why wouldn't you just "jump" to the new 7? A few people will just pay off what they've got and keep using it -- but I don't see the point? You spend more than the phone is worth just keeping service on it after a while, so why wouldn't you want to carry something new with a battery that still holds a full charge, etc. etc.?)


Analysts keep forgetting about the iPhone Upgrade Program. Since signing up, I am a guaranteed upgrade every year and with this being the first new phone since its inception, demand will be very high. Why not take the newest phone when my monthly charge will remain identical and the only difference in cost to me is a one time charge of tax on the phone?
 
It would be funny if Apple was intentionally leaking a bunch of different parts this year to confuse us, and then in September drop something completely new and incredible looking. Probably wishful thinking, but things have been kinda all over the place lately. Apple has never kept the same design for three years, unless you count the iPhone SE (and even that skipped a year). The new design would be somewhat different, but wouldn't stand out as much as past changes.
 
It would be funny if Apple was intentionally leaking a bunch of different parts this year to confuse us, and then in September drop something completely new and incredible looking. Probably wishful thinking, but things have been kinda all over the place lately. Apple has never kept the same design for three years, unless you count the iPhone SE (and even that skipped a year). The new design would be somewhat different, but wouldn't stand out as much as past changes.

Probably wishful thinking. Setting up this level of production is going to result in leaks. Apple could be out there intentionally confusing the market. But it is nearly June. To launch in late September, you have to figure FoxCon needs to be in full production mode by sometime in July. The prototypes have to exist at this point and be darn close to final form. So I think the leaks are real at this point. Nothing revolutionary could have been kept under wraps this long.

Design stretching out longer seems inevitable. It also is consistent with all the other product lines. There is still low hanging fruit to be snatched though in the form of multiple colors. Release two or three new colors and for folks who want to show off that they have latest and greatest there will be a new color they like and they can get that.
 
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Previous leaks have been somewhat accurate. I remember the iPhone 6 being filmed in some basement in China..even then people called it a fake and comments such as "apple would never release anything that ugly". Anything is possible now i feel.
 
Honestly, even if this is 100% accurate this means next to nothing. All that this identifies is the demand that Apple/suppliers are anticipating. Apple is not has not always been spot on with anticipating demand in the past. Personally, I'm expecting roughly 6s levels of demand. I'm not necessarily saying that the 6 was peak iPhone, but we've definitely reached the end of the iPhone growth as we know it. I think growth will be much slower and bumpy from now on.

In a nutshell, this is due to smartphone maturation. Broken down that means market saturation (especially high-end), smartphones being good enough to last much longer refresh cycles, as well as the difficulty with innovating in such a mature market.

I've upgraded every 2 years since iPhone 3G (and desperately wanted to upgrade every year), but now with my iPhone 6, I honestly think it's good enough. It's difficult for me to imagine a scenario where I upgrade this fall, regardless of how major/minor the update is.
 
I'm kind of loving the absolute mystery of this year's iPhone.

Even better that people can get so excited about how many rumors linking to something that is not even out yet.

more users would buy this years phone compared to previous year's, i think that's pretty concrete evidence, but how can supplies know just how many more there will be just based on components, or other?

Its still all speculation.... so this 'upward-ho' could just be over-hyped.

If true, that will also mean people returns of the same phone *LIAM will be busy**
 
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