There's a large markup on everything (not just apple products). It's unlikely including one would have added to the retail price, it just would have taken some money away from apple
Damnit Apple, a free adaptor would have scored you a lot of points.
Of course that doesn't matter, as we are all buying the stupid phone anyway!
We are such lousy consumers.
And as a shareholder I have no interest in that happening either.
It's probably pressure to keep up margins. It will be interesting to see the tear down of the phone and the estimated bill of materials compared to the 4S. The adapter is about 95% profit for Apple (all that kind of stuff is - that's why Best Buy pushes Monster Cables). If we find that the new iPhone costs about $10-15 more to build, that's where the adapter comes in.
Apple is like an abusive spouse... We keep making excuses for them and going back every time.
Sorry if I have been wrongly confused by this, but in my countriy's Apple store (United Kingdom)
Lightning cable: ≈ 24.37 US dollars
Lightning adapter: ≈ 40.62 US dollars
Why would someone buy the adapter to use their old cable, when they can get a whole new cable for less?
Sorry, but count me as one who feels shafted by this as being greed; as we ALL need at least one of these to conform to our current apple ecosystem.
Nobody who owns a iOS device (i bet), will be able to survive without this adapter that is Overpriced. 9.99, ok- 30- pisses me off.
Nobody gives a $h!+ if you're a shareholder!
And that's all you have to say? You find this practice perfectly OK? You don't want to call Apple out on this? So if you say "why waste the resources to produce and package 50 million of them for free?", then how about Apple give those that want one for free? How about giving people an option to order one for free when they buy an iPhone 5. Your reasoning is flawed. Stop making excuses for this greedy company. Despicable.
if they can make $200mil selling a $10 cable for few months, imagine the revenue they will get for selling a $20 adapter!
One adapter should have been included in addition to the new cable.
Do you realize how much this would cost them when you ship millions and millions of these things? Apple knows customers will be happy regardless so they might as well focus on profitability to keep the share holders happy.
It's annoying, yes. I'm just going to suck it up for a few weeks. If I have to carry around my lightning cable, so be it. Rather than pay another $30 to Apple and whine about it, I'm simply going to wait until the cheap knockoffs are available on monoprice, ebay, etc. Then I'll pick a few up for next to nothing.
...What's with the entitlement for a $20 adapter you don't even need? If you're really hurting over 20 bucks, maybe you shouldn't be buying a new iPhone ever year.
I'd rather have the adapter than the headphones which will never come out of the packaging just like all my other ones.
I'd rather have the adapter than the headphones which will never come out of the packaging just like all my other ones.
And what if the battery life isn't as good as stated, and is as bad as the iPhone 4S's???
Of which I often have to charge at least once during the day to get me by!
I will have to carry around my one cable that comes with it and keep track of it with my life! I have ordered another cable so at least I can have one in my car but it is backordered for 2-3 weeks!
Here's hoping the new battery has longer life because my 4S was HORRID!
All my custom docks will no longer work but I knew that going in. STILL SAD ABOUT IT THOUGH.![]()