If they wanted to, they could start selling a new tower in a few months. Just rebrand the HP-Z line and they're set.
Hopefully this guy is wrong. We're talking about a tower. Which is probably the simplest form of a computer that exists and something anyone could build with off the shelf parts.
One of the things that made the Aluminum Mac Pro nice was the design that didn't use a ton of off the shelf parts. The memory tray, the CPU tray, the drive bays, etc. It also did a good job taking off the shelf parts when it came time to upgrade.
If they want to recapture that feeling, they are either going to have to "fix" the old design so they can sell it in the EU, or start from scratch. Doing a standard ATX case would be pretty lazy, and capture precisely 0% of that feeling.
Oh, that's exactly what I believe. That's why they had a vaporware "press conference" with their biggest cheerleaders from blogs.
Well, there's one slight problem with that. You can't really know for sure where they are at just from the press conference. There's two equally valid situations:
1) They realized things were going sideways a while ago, changed direction, but the negativity needed to be addressed as it was reaching crescendo.
2) They started seeing things going sideways, and as the negativity reaches crescendo, changed direction and addressed it.
From an exterior perspective, these two things don't look all that different without any evidence to point in either direction. I'd be unsurprised by either one, honestly. And as someone who works in the industry, I've learned that neither armchair speculation over why a company failed to do X, nor the crafted bit of PR from said company, are likely to be the truth. The truth is also probably much more bizarre, yet mundane than people tend to imagine.