I saw that story too and I think you are right; Samsung will probably not get slammed too much.
Apple is the "high flying” company and their often arrogant attitude does not help them. I am not saying Apple has not earned the right to be arrogant, it’s hard to argue with Apple's success and amazing innovations (plural because they have had many amazing innovations). But in some ways success has gone to Apple's head and it comes across many times as a "we are smarter than everyone else" attitude. I remember Apple’s MobileMe launch where their top executives just lambasted Microsoft’s hosted services and Exchange Server, MobileMe was a complete fiasco.
To me the trick is to build an incredibly successful and innovative company while keeping the company attitude in check. This does not mean a company can't be proud of their accomplishments, but I think the Apple “attitude” paints a bull’s-eye on their back and the haters are just waiting for anything to pounce. A little dose of humility can be good for the soul and company culture, plus it keeps people on their toes.
Seems most companies are not immune in doing that. LG tweeting about Apples iPhone bend which was ironically sent from an iPhone among many others. Of course Microsofts Steve Ballmer saying no one would buy the iphone as it has no keyboard and was too expensive. We know how that turned out.