They were fine back then, because Jobs would never do that. Under Tim, things has changed. I am 100% certain Apple is paying media to back them up.
9 complains so far? Who believe that, there are far more bent cases that were not complained. Apple like to artificially lower the number just toke them looks good. Apple is the biggest liar in the planet.
What a collection of BS you wrote...
I'm quite bored by those "Steve wouldn't do that...", because that's just plain false. Apple did wrong also with Jobs, several times because no-one is perfect, and the whole iPhone 4 antenna drama took place under Steve's direction.
Apple is paying who? Apple doesn't need to pay media. Their products are selling by themselves, in millions.
The bent cases are more on YouTube than in real life, and in that case you can be sure that some are really fake sponsored...