I think it's an Apple TV with Apps able to drive 4k TV sets.![]()
4K TVs are such a massive waste of money. The TV manufacturing industry has got to a point where they can't justify massive price tags - they need gimmicks.
3D hasn't taken off (no surprise) so they've moved to 4K. 4K works great in a cinema when the screen is 500 inches across, on a 40 inch screen it's completely useless and an utter waste of money.
The massive majority of people can't even see the difference between 720 and 1080.