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Craig Federighi and Greg Joswiak Interview About USB-C iPhone and More Now Available on YouTube

antiprotest said:
But does this mean everybody will get USB C, or will Apple only give it to regions that require it?
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My guess will be that all of the phones will use the same USB C. It doesn’t make any sense to engineer and produce two selerate phones over this.

I don’t know the exact economics about producing MM wave phones for only the US market, but I have to imagine the primary driver is the cost of licensing and the insistence of a major US carrier requiring it.
 
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I think Jaws is kinda vacuous with his arguments, makes sense given that he's in marketing. Smoke and mirrors are sort of his bread and butter. He's kind of a cool dude, but also like that car salesman that will talk poorly about you behind a glass pane while on his lunch break making eye contact while you deliberate a car purchase at the round table by the complimentary coffee and snacks.

And Craig, while generally likable (though akin to Apple's Johnny Bravo or something, a caricature of what I imagine an executive to be, imo, evident by the legit LOL at his signature 'larger than life' cringe moments in the keynotes), just came across as a laughing goon here. 'You're really obsessed with the car huh'

'Wireless audio landscape?' - 'oh yeah AirPods are great'

it's almost making me feel like a sucker for investing in what they currently have out and sell now, by the way they're acting, even though I'm not gonna wait to turn into a skeleton for the next big break. I don't expect them to slip up and have some huge reveal but this offered almost no insight and was just a waste of 35 minutes...

Though two things I gathered out of it, from Jaws' remarks:
1- they don't really care about environmental footprint (has not been a shocker, they wanna ship more per pallet and get a pat on the back for their higher margins being 'sustainable' for the environment) and they also don't care about being obvious about it, it's just an argumentative fall back.

If they did, they wouldn't have migrated the base iPad to USB-C now. So much for all those lightning cables in a ditch now, never mind excessive packaging for those $8 usb-c to lightning pencil adapters for it. I get that it was going to be a compromise, but it's all a facade to me. There are so many things they could be doing better if that truly is one of their driving intents (beyond the obvious of profit margin, which is fine/expected).

The more interesting one:
2- it feels entirely likely to me after watching this, that EU will get a USB-C version and other markets will remain on lightning for iPhone until Apple decides 'the next best thing' consolidated (is being port-less a workaround for being within EU compliance?)

Just like how US only (?) has eSIM only and the rest of the world has eSIM+SIM. Apple is very capable of making a specific model for a specific market and they've proven that with iPhone 14.

Also- when and if Apple moves onto another proprietary port or port-less, don't all those lightning cables effectively 'end up in a ditch' (vs. if they went USB-C as Jaws is suggesting)?
 
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MacRumors said:


Apple's software engineering chief Craig Federighi and marketing chief Greg Joswiak spoke with tech columnist Joanna Stern at The Wall Street Journal's Tech Live event in California on Tuesday. A full video of the interview is now available on YouTube.


Notable topics discussed included Apple admitting that it will have to comply with the EU's law requiring the iPhone to switch to USB-C, the lack of iMessage on Android, the lack of a built-in Calculator app on the iPad, App Tracking Transparency, privacy, working from home vs. the office, and more. The interview was also live-streamed on Twitter.

Read our previous coverage for a recap of notable comments from the interview.

Article Link: Craig Federighi and Greg Joswiak Interview About USB-C iPhone and More Now Available on YouTube
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This is our best interview ever and we're so excited to see what our users are going to do with it.
 
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It's weird/contradictory that one of their main sales pitches for the Lightning cable is that "lots of people already have them". That sure didn't stop them from requiring new power adapters and not including said adapters in the box. Guess they're only looking out for us when it's convenient for them.
 
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Throwing four seamers during interviews isn't common unfortunately. This applies to sports, politics, tech, pretty much every industry. The moment you start pressing hard, that company/person isn't going to come to you again. You think Mike Wallace would get to Federighi?
 
morphineseason said:
It's weird/contradictory that one of their main sales pitches for the Lightning cable is that "lots of people already have them". That sure didn't stop them from requiring new power adapters and not including said adapters in the box. Guess they're only looking out for us when it's convenient for them.
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Apple always does what is profitable and says what is convenient for them. A bit like a narcissistic sociopath. But that's one way to run a business I guess.
 
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dontwalkhand said:
Everyone will get it and they’ll tout it as a reason to upgrade to the iPhone 15.
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Jaws' attitude towards Joanna's very specific question if EU only would get it, and his preface of 'lightning cables in ditches' and 'our engineers know best' suggests otherwise.

But we'll see :D
 
Joanna Stern is a good tech reporter, but that was a terrible interview. It seemed like her total goal was to trip them up, get them to say something controversial, or conversely limit them to 5 word answers. Was she communicating her disdain for them or just going a little too far with trying to be different or funny with that bizarre interview style? And then she kept referring to time limits. Why? If you have those two on the stage, give them all the time they want. Geez. So it became an exercise in awkwardness. I’m sure they will not do this with her again. What a waste of time, IMO.
 
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ghostface147 said:
Throwing four seamers during interviews isn't common unfortunately. This applies to sports, politics, tech, pretty much every industry. The moment you start pressing hard, that company/person isn't going to come to you again. You think Mike Wallace would get to Federighi?
Click to expand...
What’s a seamer?
 
dbwie said:
Joanna Stern is a good tech reporter, but that was a terrible interview. It seemed like her total goal was to trip them up, get them to say something controversial, or conversely limit them to 5 word answers. Was she communicating her disdain for them or just going a little too far with trying to be different or funny with that bizarre interview style? And then she kept referring to time limits. Why? If you have those two on the stage, give them all the time they want. Geez. So it became an exercise in awkwardness. I’m sure they will not do this with her again. What a waste of time, IMO.
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Would you prefer iJustine to interview them?

 
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thadoggfather said:
Though two things I gathered out of it, from Jaws' remarks:
1- they don't really care about environmental footprint (has not been a shocker, they wanna ship more per pallet and get a pat on the back for their higher margins being 'sustainable' for the environment) and they also don't care about being obvious about it, it's just an argumentative fall back.

If they did, they wouldn't have migrated the base iPad to USB-C now. So much for all those lightning cables in a ditch now, never mind excessive packaging for those $8 usb-c to lightning pencil adapters for it. I get that it was going to be a compromise, but it's all a facade to me. There are so many things they could be doing better if that truly is one of their driving intents (beyond the obvious of profit margin, which is fine/expected).

The more interesting one:
2- it feels entirely likely to me after watching this, that EU will get a USB-C version and other markets will remain on lightning for iPhone until Apple decides 'the next best thing' consolidated (is being port-less a workaround for being within EU compliance?)

Just like how US only (?) has eSIM only and the rest of the world has eSIM+SIM. Apple is very capable of making a specific model for a specific market and they've proven that with iPhone 14.

Also- when and if Apple moves onto another proprietary port or port-less, don't all those lightning cables effectively 'end up in a ditch' (vs. if they went USB-C as Jaws is suggesting)?
Click to expand...
Very good thoughts. A few things struck me about what he said.

"There are already millions of them out there [...] We already have that [Lightning] infrastructure there [...] It would create more ewaste"

Hang on, they've already done that previously. The move from 30-pin to Lightning? Conveniently overlooked.

"When they [Europe] dictate what we can and can't do [...] we can't innovate"

So they're trying to convince us that Lightning is the future and it will have no successor?

Jos gave the least convincing arguments yet for Lightning and has just made himself and Apple look foolish.
 
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This is my wish.
John Ternus would become the CEO and make Apple a more design-based company.
Bring back Jony Ive but allow more collaboration.
GET RID OF ALL THOSE MARKETING/BUSINESS PEOPLE. I mean keep a few, but the majority of the leadership should be engineering and design focused not business focused.
 
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Could these guys be any less genuine?

Notice how they try to run out the clock to avoid ever answering anything? I honestly think an interview like this reflects more poorly on them and Apple than honest answers would.
 
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FFS, give Craig and Joz a break. The only annoying person in that clip is Stern because, as usual, she tries so hard to be original and quirky and it never really works. Of course no-one with Apple will ever answer questions about future products, so those questions just make those parts of interviews awkward and useless. All other questions were answered on point and with reasonable points being made. And Apple is absolutely right, governments telling companys which connector they‘re going to have to use will stifle innovation; just imagine the EU immediately succeeded when they started out with this BS - then the „consensus connector“ would have been MICRO-F‘ING-USB! Let that be a warning to anyone.
 
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Imagine a bunch of old dudes that know nothing about tech, running tech.


Apple should resist the EU and other selfish morons who want backdoors to your data.
 
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