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This is my wish.
John Ternus would become the CEO and make Apple a more design-based company.
Bring back Jony Ive but allow more collaboration.
GET RID OF ALL THOSE MARKETING/BUSINESS PEOPLE. I mean keep a few, but the majority of the leadership should be engineering and design focused not business focused.
Your wish is that a business that relies heavily on marketing for their products and services not have much business and marketing leadership?

I’m all for constructive criticism, but a pitch like this is a pretty hard sell when the post Steve Jobs Apple is more profitable and successful than ever. And Apple services are a big part of their blueprint for growth going forward.

Wishes are nice to have sometimes, though, even if they won’t come true.
 
This was aggravating to watch as an Apple fanatic…it was like watching the current “President” without a case of dementia, while not answering questions asked and just dumb questions asked on topics Apple obviously won’t answer and give away. Also, Greg comes off as stuck up.
 
I called it early. This interview was a nothing burger 🍔. Knowing Apple reveals nothing about its future products or endeavors was anyone really surprised? It was only a 35 minute interview because they’re not going to answer on anything
Yet they keep asking over and over knowing they are not going to say anything or even hint. So tired of it.
 
FFS, give Craig and Joz a break. The only annoying person in that clip is Stern because, as usual, she tries so hard to be original and quirky and it never really works. Of course no-one with Apple will ever answer questions about future products, so those questions just make those parts of interviews awkward and useless. All other questions were answered on point and with reasonable points being made. And Apple is absolutely right, governments telling companys which connector they‘re going to have to use will stifle innovation; just imagine the EU immediately succeeded when they started out with this BS - then the „consensus connector“ would have been MICRO-F‘ING-USB! Let that be a warning to anyone.
The thing that cracks me up that no one seems to get is...how did USB-C become the choice in the first place? Because of free market adoption. Companies were free to choose to adopt USB-C because it proved itself to be worthwhile, and in turn companies using it proved it to the world to a be valid choice. The free market did that. Not government.

So how does another major standard with the resumè of USB-C ever happen again in a world where no company is free to adopt a newly innovated connector? If anyone even bothers to develop one, there is no opportunity for the free market to prove it out. The next mandatory standard that is forced upon you by government after USB-C, will be one that hasn't been tested by billions of people for years before being written into law.
 
She could have asked about stage manager support on iPads, and who the target audiences are for the 4 different iPads, things that are current and she may have gotten some answers on. Instead, she dwelled on issues that apple legal or apple secrecy police put the clamps on for obvious reasons.
 
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I want a iPhone that can scan any room that I am in(with the phone in hand), show the measurements of everything in said room, give the temperature of the room, determine if there are any leaks, bug infestations, harmful particulates, harmful gases, and report back. Also if there are people in the room identify them via their Apple/Google account ID nickname, avatar and personal description
.
 
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The reply on the calculator app definitely comes off as a bit of a "Let them eat cake" answer.

Your customers want a default calculator app - you've got a nice one on the iPhone to port it from (this would not be a huge job) - give your customers what they're asking for. This is a small, no brainer thing to do, amazing its been going on all these years - and its damaging the company's reputation as an org that listens to its customers to an extent.
Of all the reasons I’ve heard of people hating Apple, I’ve never heard anyone say, “Apple sucks because the iPad doesn’t have a calculator app”
 
FFS, give Craig and Joz a break. The only annoying person in that clip is Stern because, as usual, she tries so hard to be original and quirky and it never really works. Of course no-one with Apple will ever answer questions about future products, so those questions just make those parts of interviews awkward and useless. All other questions were answered on point and with reasonable points being made. And Apple is absolutely right, governments telling companys which connector they‘re going to have to use will stifle innovation; just imagine the EU immediately succeeded when they started out with this BS - then the „consensus connector“ would have been MICRO-F‘ING-USB! Let that be a warning to anyone.
I don’t know if micro USB was the worst connector. It’s definitely in the running for open standards. I had a Nokia that had a bad proprietary connect. I hated that one too.
 
Is this a joke? Apple could make an awesome graphing calculator on an iPad.

511796N8GNL.jpg
Remember the old graphing calc app on Mac? It was awesome, super useful as a student.

I really dislike both these guys. If you don’t wanna be there, then just don’t. No need to be so arrogant about nearly everything.
 
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I think Joz and Fed were great as always — they both complement each other well, so that is probably why they pair up for interviews.

The interview questions were poor — usb-c, calculator app, unreleased products, etc. She did ask about advertising and privacy, and their stance was clear — there is nothing wrong with advertising and tracking, just as long as the user opts in to the process.
 
She could have asked about stage manager support on iPads, and who the target audiences are for the 4 different iPads, things that are current and she may have gotten some answers on. Instead, she dwelled on issues that apple legal or apple secrecy police put the clamps on for obvious reasons.
She also could have asked these things in more polite and realistic fashion, and not gotten completely stonewalled as a result.

Her ambush lightning questions ended up getting no answers, when they could have gotten something of Apple's thought process.

You don't ask point blank "Will the Mac ever get a touch screen?"

You ask "It is clear that Apple has resisted the touch-screen PC device and instead focused on iPad and iPhone where multitouch is king. That being said, can you give us some insight on why macOS is not right for touch UI?"

You already know how Apple feels about this, because their actions speak louder than words. So lean into it, and get Apple to elaborate on how they feel. If Apple bites and dives into mantra about why macOS and touch do not go to together, you've gotten your answer. If they balk at the question and are hesitant to say anything negative about macOS and touch, then you've gotten another answer, etc. etc. All of which is better than getting "who can say" as an answer, because you were not smart enough to ask a question they would answer.
 


Apple's software engineering chief Craig Federighi and marketing chief Greg Joswiak spoke with tech columnist Joanna Stern at The Wall Street Journal's Tech Live event in California on Tuesday. A full video of the interview is now available on YouTube.


Notable topics discussed included Apple admitting that it will have to comply with the EU's law requiring the iPhone to switch to USB-C, the lack of iMessage on Android, the lack of a built-in Calculator app on the iPad, App Tracking Transparency, privacy, working from home vs. the office, and more. The interview was also live-streamed on Twitter.

Read our previous coverage for a recap of notable comments from the interview.

Article Link: Craig Federighi and Greg Joswiak Interview About USB-C iPhone and More Now Available on YouTube
Why would they want apple to put I iMessage on android phones? It’s Apples own software and doesn’t need to run on other things than apple devices. If u wana use apple services which a part of apple devices go and get apple devices.
 
I kind of sense they will come put with USB C iPhone only for Europe market like the e sim iphones for US only market
 
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The thing that cracks me up that no one seems to get is...how did USB-C become the choice in the first place? Because of free market adoption. Companies were free to choose to adopt USB-C because it proved itself to be worthwhile, and in turn companies using it proved it to the world to a be valid choice. The free market did that. Not government.

So how does another major standard with the resumè of USB-C ever happen again in a world where no company is free to adopt a newly innovated connector? If anyone even bothers to develop one, there is no opportunity for the free market to prove it out. The next mandatory standard that is forced upon you by government after USB-C, will be one that hasn't been tested by billions of people for years before being written into law.
Good point, RE: what comes after USB-C will not be market vetted. I’m surmising that Apple will find some ways to push that spec forward, using the same form factor. Think of Thunderbolt 10 connectors on the 2030 iPhone or something. But, it will be nearly impossible to change the form factor of the connector in the future unless the EU deems the world ready for something different. I see Apple getting rid of ports all together on many products and then not worry about it.
 
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That calculator looks like a joke.

Not something Apple would make (for an iPad).

Obviously it’s not something Apple would make for an iPad since it’s a calculator and Apple apparently would never make a calculator for the iPad

I guess they can’t figure out how to design a decent calculator for the iPad? That’s not something I’d be proud of if I believed it

I see Apple getting rid of ports all together on many products and then not worry about it.

Wireless headphones can’t be used for music production
 
The reply on the calculator app definitely comes off as a bit of a "Let them eat cake" answer.

Your customers want a default calculator app - you've got a nice one on the iPhone to port it from (this would not be a huge job) - give your customers what they're asking for. This is a small, no brainer thing to do, amazing its been going on all these years - and its damaging the company's reputation as an org that listens to its customers to an extent.
They don't really care when this is no brainer feature. The basic app should on all their products.
 
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