Not true at all. Normal consumers will sign up for anything if there is something in it for them. MCX stores can offer customers extra discounts and benefits for using there system. Just take a look at out "loyalty cards" dominate the retail landscape. MCX is just a 2014 version of that + payment features. It won't be so hard to get consumers to sign up if the marketing is "carrot and stick."
NFC has to regroup and counter this attack with its own vigorous promotions to encourage customers to use its system. Word of mouth isn't enough when people's pocketbooks are involved. Only the geekiest are going to pay a premium to use NFC.
They will sign up for anything that only require them to fill out their names, phone numbers, emails and home address at most. CurrentC requires you to download an app, fill out your info, then your bank account and routing number (who remember these numbers? And I doubt an average customer know how to find them) etc... I don't think a little "extra discounts" would be that attractive for an "average customer" to go through all the trouble. I mean paying is a habit. An average person don't change their entire habit for a small change in benefit. And then there are doubts. Like you said, people's pocketbooks are involved. That would be too much trouble for one to change their paying habit, when, I'm sure the current system of physical credit cards, cash, a keyring full of miniature loyalty cards and coupons are still working for them, the average consumer.
If it's just a loyalty cards app, I'm sure they would sign up. But with that troublesome payment sign up process?? Uhmm
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