And it cost them nothing to accept apple pay or google wallet.
The credit card processing fees represents 2% or more of purchases, and retailers working with narrow profit margins obviously want to get more of that share for themselves.
Unfortunately for CVS and RiteAid, deliberately limiting consumer options to drive consumers to use your future system is just bad business. This is similar in many ways to DRM, where you want consumers to operate in your ecosystem. It's also similar to DRM in that consumers will actively avoid these limitations.
Even worse, these companies don't yet have an alternative. After using Apple Pay, it's easy to tell this is the best possible consumer experience, and retailers aren't going to be able to either hide the convenience of ApplePay or create an equally good system. (Technically, they probably could create an equally good system, but that would require putting the customer first, which is against their primary motivation to make more money.)
There's a lot of money at stake, so I understand why retailers want to build their own payment system. However, they're too late to the game. This will be an epic fight, and Apple (and probably Google in a year or so) will be the winner. Deliberately limiting customers is going to push people to other retailers and possibly to more online purchases.
You sound like someone who is happy to do what he is told. Most of us don't subscribe to the sheeple attitude. Good luck to you.
Naturally I must be a shill because I find yours and other posters like you ridiculous for being so hot over the issue.
This isn't about iPhone 6, get your head out of the sand. Google Wallet is also affected, and that affects a lot more devices. Why are you defending Rite-Aid and CVS? That seems like an odd thing for a consumer to do.
Can you even imagine the board/strategy meetings over at Walgreens right now? Picture a bunch of stoic, older white guys in the mid-west running around doing high-fives and cartwheels all over the place.
Both of their main competitors have told their respective customers that they don't want their dirty money and to take it some place where the merchant will accept payments unconditionally.
Bullies are rarely known for their insight, thoughtfulness, and big-picture thinking.
Park it already, would ya'. The iPhone 6 demographic can't even be found on a graph.
Time for a good old fashion boycott. I will leave my things at the register if places don't take apple pay.
I think we all need to look beyond this individual battle/issue and look at the much bigger fundamental war that's about to be waged.
This isn't about CVS not liking Apple Pay or iPhone 6 users. Frankly, it's not even really about Apple at all.
The whole Merchant Customer Exchange initiative is about trying to cut the credit card companies and the hundreds of billions spent on transaction fees out of equation.
The thinking is that if they move to an MCX barcode system (via the CurrentC app) that's linked to your ACH bank card or store card number they save money on every transaction.
The advantage to them, in addition to saving billions in transaction fees is they get to harvest customer data on every sale. Similar to the 'reward card at the grocery store', Target, Best Buy Walmart, CVS and other members would be able to gather (and potentially share) data on all of their customers.
They will likely link some sort of discount/rewards program to it. It may be individual item discounts like grocery stores. It could be a flat discount (3% of purchases) or even a cash back program. Remember, they are going to save potentially billions on transaction fees..so giving some of that money back is a smart investment to encourage use.
The big battle that's going to be waged will be on privacy/security. I expect Visa/MC/Discover/AMEX and now Apple to team up on the front of EMV and Apple Pay solutions allow for anonymous transactions and are more secure than CurrentC. They'll especially play up the idea that your personal buying habits are being stored, shared and shopped. They'll also push the risk of potential exposure of your personal bank account info and question what fraud liability is in place. When debit cards first hit the scene, people were very wary about it being directly tied to their checking account. Limiting fraud liability helped people get over that hurdle.
As a customer I have mixed feelings. We all pay a higher cost for goods/services to mushroomed use of cc/debit cards. But I question how much savings we'd really see under an alternate system and question the privacy/security protocols that would be put in place.
Now that it's confirmed that Rite Aid is actively thwarting my attempt to use Apple Pay, I am moving all of my prescriptions and taking whatever other business I had to either Walgreens, Kroger, or anywhere else. All they had to do was sit back and let the money come in. Since they want to block the money - I'll make sure their efforts are successful.
Stop.
It does NOBODY any good to be rude to the innocent cashiers simply doing their job. If anything, they'll remember what you did to them and paint everybody that wants to use Apple Pay in the same light. Why would any company want to do business with a subset of customers that brash and disrespectful? Of course, the truth is that Apple users are no more or less hostile than the general population, but if you'd like to change that perception, go ahead and make the cashier's day miserable, as well as inconvenience everybody in line behind you.
Get some perspective, people.
Yet ANOTHER mature MR forum poster. How old are you?
And another reason NOT to have Google Wallet.
Evidently, Walmart, Target, Best Buy and CVS are the big names that have signed on to use this other, seemingly, lame system called CurrentC, scheduled for rollout sometime in 2015. I say lame because according to their website (CurrentC.com) it does not use NFC technology but instead uses a proprietary app and stores credit card information in their own cloud (sounds really secure, huh?). Also, it appears that they will limit what cards will be able to be used with their system based on this quote from their site under "Pay"... "Use your checking accounts, store gift cards and select store debit and credit cards." Note the words, "select STORE debit and credit cards". Like Walmart's own Visa, etc?
If you're interested in giving CVS feedback on this misguided decision, here is the direct link:
https://secure.opinionlab.com/ccc01...m/&height=1024&width=768&custom_var=undefined