I'm not going to go into a 30 year history lesson by the week here... Intentional ignorance doesn't erase the obvious.
Those who receive constant e-mails from Apple based on purchase history, the movies you watch on your Apple TV, the music you listen to from your own private library in iTunes, etc. is just a small tiny example. It grows significantly as you get into iPhone apps, music / video downloads, etc. Everything you involve Apple in, even if you think it's just using content on your own machines is archived. Even their recent search features pull data...
As for lying... seriously... anyone who's been through Apple's never ending denial strategy, will be very familiar with this habit.
Apple is the heaviest mass marketer of email spam based on mined information that I've ever seen. I get numerous e-mails from them every day, all targeted based on what I've watched on my Apple TV streamed from my own hard drive on movies which were not even purchased from Apple.
My junk e-mail account gets dozens of emails from Apple for every 1 message I get from any other entity in the world. They are far more aggressive in their marketing than Target, and Kroger, etc. who I use store club cards for, and yet never harass me with promotional messages and targeted emails. Now, spitting out coupons based on what I just purchased doesn't bother me. Sending me a dozen e-mails a day based on what I watched from my own hard drive that didn't come from Apple, yeah, that's a little invasive. I'm just glad Apple only has my junk e-mail account.
You know you can ask Apple NOT to send you emails.
I haven't had an email from Apple in 2-3 years since I enabled this.