CW Strikes Deal with Apple to Bring Content to Apple TV

[lunarworks]

This shows CW is actually aware of their target audience's viewing habits. They can include ads in this, and their audience may see as more convenient than downloading a torrent.

Many young people don't care if there's ads as long as they can watch it easily and when they want.

 

[brand]

So what kind of programming does CW have to offer? I mainly watch C-SPAN

Its all easily available on the CW website. Although I guess it is even easier to have someone else go find out for you.

 

[Peace]

Coming in the next few weeks. That fits in nicely with potential apps on the Apple TV in the future. I can see more media companies hopping on board.

 

[Shin-Ra]

The CW's TV Now app for the Xbox offers free**

**Xbox Live GOLD subscription required!

 

[prhammer]

I do watch several shows from CW (Supernatural, Arrow, etc) and this is nice since the app doesn't allow airplay. Also, I am hopeful this may signal steps towards more apps on AppleTV (like that promised HBOGo app to begin with).

 

[ArcaneDevice]

I do watch several shows from CW (Supernatural, Arrow, etc) and this is nice since the app doesn't allow airplay. Also, I am hopeful this may signal steps towards more apps on AppleTV (like that promised HBOGo app to begin with).

Arrow is the best show on CW for those that are not females who read YA novels and like sparkly vampires. Probably the best action/adventure show on networks right now.

Supernatural is a shadow of what it once was but as the only remaining holdover from The WB it doesn't include the usual teen romance that fills the rest of CW shows.

 

[rdlink]

Besides, CW is one of the most popular channels in that sophisticated mecca known as New York City.

 

[zachlegomaniac]

cool if this means more apps are coming to my apple tv. first on my wish list would be a NFL networks app.

It would be cool, but DirecTV has a death grip on the NFL (and the NFL is probably making huge money off of it).

It would be great though.

 

[lazard]

Besides, CW is one of the most popular channels in that sophisticated mecca known as New York City.

It's so popular that no one watches it.

After thirty three weeks of the 2012-2013 broadcast television season (through Sunday, May 12, 2013), CBS is in first place among adults 18-49, with a 2.9 rating average, down 3 percent from last season. FOX was second, with a 2.5 rating average, down 22% from last season. NBC was third with a 2.4, down 4% from last season. ABC was fourth with a 2.2, down 12% from last season. The CW finished 5th among English networks with a 0.7 adults 18-49 rating average, down 13% from the previous season.

Among total viewers, CBS is ahead for the season averaging 11.917 million viewers. ABC is second with 7.818m, followed by FOX with 7.061m, NBC with 6.969m, and CW with 1.780 million.

 

[dec.]

I think it's pretty iDiotic to complain about a potential target audience of one of the services that Apple TV brings while constantly pointing out how bad Apple is doing compared to Windows / Android. It's pretty obvious that it's just plain dumb bashing for the sakes of it.

 

[komodrone]

somebody SAAAAAAAAAAAAAAAAAAAAAAAVE ME!!!!

 

[acorntoy]

Isn't the new whose line is it anyway coming to CW this summer?

If so this might just be the most perfect timing ever.

 

[Verbatim Cookie]

Does The CW have original content? I thought that it was just The Big Bang Theory and King of Queens reruns.

In New York City, those reruns are on the MyNetworkTV station. Wikipedia shows Philly has a MyNetworkTV station, too.

They have... the new version of 90210

The series finale of that was broadcast earlier this week. (It's sad that I know that. )

 

[GoCubsGo]

never heard of CW.

he only app announcement i want to see on ATV is for Plex.

Don't hold your breath.

 

[Robin4]

I think this important. This is the first step into networks entering the "new" world of entertainment.

"It is unclear if the CW's app is part of a larger initiative by Apple to bring additional apps to the Apple TV. The CW is a joint venture between Warner Bros. Entertainment and CBS, one of the biggest U.S. broadcast networks."

Warner Bros is part of Time Warner. CBS has been fighting to stay away, something else is going on. The public demands, something has got to give.

 

[tctony]

Cool - an app that I can't remove from my home screen.

Apple needs to step their Apple TV game up. There is so much potential there.

 

[mic j]

The news in this story is that Apple may be close to opening up the Apple TV to app developers. Also, it may be the first step in having non-broadcast cable channels delivering their programming without having to have a cable subscription.

Yep..this is really what it's all about. You have to start somewhere and put a hole in the dike. Hopefully it will grow and turn into a flood. Music on iTunes was a similar situation, only a handful of labels signed.

 

[Chupa Chupa]

Wait, what? CW has content?

 

[4TheLoveOfTech]

I'd be a lot more excited if I watched shows off CW but this is better than nothing at this point.

Why doesn't Apple have any content from Disney/ABC on the TV at the moment? They are practically joined at the hip.

Also, I see the app getting added to the TV at WWDC.

Disney has been partner with Google for a while.
Disney has many YouTube channels.

http://blogs.wsj.com/digits/2011/11/23/google-adds-disney-films-to-youtube/

 

[flux73]

A couple years from now, we're going to look back at this as the proverbial hole in the dike. If CW sees any success with this, it won't be long before the others follow.

 

[scapegoat81]

I'm just curious..... How would local news work on this app ? Or is it strictly just tv shows ?

 

[Komentra]

That's uh.. unexpected. I personally hate the CW but more channel is a step in the right direction.

Now if they get the channels most people use (HBO GO being a big one) then maybe I'll stop using my Roku.

 

[lildimsum7]

My husband and I enjoy Arrow, which is a CW Network show, that we discovered on Hulu. CW is the only network that we don't receive OTA on our antenna

Fun and exciting show. People are always talking about shows like GoT, BB, and Walking Dead. Arrow is not well-written like those shows, but it is more exciting. The finale is really good!

 

[monaarts]

According to the CW, the app is set to launch in the coming weeks, though no exact release date was given.​

Hmmm... So about the same time as WWDC? AppleTV Apps finally a reality? My vote is yes and this is the first company to talk about it! Expect more to come soon.

 

[jrswizzle]

This is awesome IMO. Supernatural and Arrow are great shows, but more than that this could signal the beggining of the end for cable boxes are we currently know them.

IMO, a la carte programming SHOULD be the way of the future. Individual channel apps that are subscribed to or bought so we get only the programming we want.