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Decline in iPhone Shipments Could Make Apple Worst-Performing Top Five Smartphone Brand of 2016
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An iPhone 5s cost me £10 times 24 months. Apple didn't sell it for that money. Other phones will be different. And some companies have prices that are all over the place, so you really need to compare.
I wonder why people think Apple will keep "real" updates until 10th anniversary of the iPhone.
Do you imagine that there's a board meeting, Tim says, straight-faced, "iPhone 7 is going to be like iPhone 6s, only thinner, but the next year's model will be really cool" and everyone applauds and shouts "well done, let's make sure sales of iPhone 7 are abysmal, the anniversary is so much more important"?
Do you imagine that there's a board meeting, Tim says, straight-faced, "iPhone 7 is going to be like iPhone 6s, only thinner, but the next year's model will be really cool" and everyone applauds and shouts "well done, let's make sure sales of iPhone 7 are abysmal, the anniversary is so much more important"?
Well I guess nothing can increase YoY forever. Except the amount of money I end up spending on Apple products!
Go reread the article. That was Apples educated extrapolation. A simple average that i can come up with based on my own experience. They don't know ****. Get some sleep, some protein AND STOP SMOKING THAT ****.
Absolutely but you need to factor in the cost of minutes, texts and data.
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I’m sure I saw some research somewhere where the insurance companies revealed that the largest number of claims for iPhones was due to water damage from toilet or bathroom. Certainly I know more people that have dropped thier phone in the crapper than have spilled a drink or had rain on it.
I know, some of the comments are making me laugh, "Apple is doomed" the iPhone 7 won't be interesting, it needs more features, the design is old. Blah blah blah, people will still be quing up to buy it
Good point, so what do you think? Do you believe some of the rumoured features will be in the 7 or they are headed for the 7S? I think it's possible.
Is where part of the problem lies. Customers no longer see Apple and "value for money" as synonymous.
I'm not an oft-reliable analyst
so I honestly don't know. I believe the reason why Kuo is able to talk about 7 and 7s/8 is that those things are decided by now and his connections allow him to know what exactly is going on. It's end of April, if Apple wants to premiere the new device in September, they have the design and specs finished and are working on securing parts and assembly. 7 has to offer some incentive for purchase over 6/6s and I don't think removing the headphones jack and making it thinner is going to make a lot of people queue outside Apple Stores. So I would think there is at least one killer feature (two-day battery life? wireless charging? the best camera in the market? no bezels? no physical button as screen is used for the fingerprint? something I can't even imagine?). It would make no sense to put out a 6SS this year and keep all the new features for 2017. iOS 10 will not be this feature, no matter what comes with it, unless Apple only allow installing it on the 6SS – which would be a very odd move as one of the reasons why iDevices are so popular is that you can update them anytime you like to the newest OS.On the other hand, I also believe the smartphone market has matured beyond the point when latest and greatest is a must for everyone. Sure, 6SS will be the fastest iPhone since the previous fastest iPhone. It will have the best screen since last iPhone's best screen. While Apple is far from "doooooooomed", their shipments might indeed decrease simply because a lot of people won't be willing to spend €800+ on a better camera and a thinner phone – it's not like 6s camera is terrible or the phone is way too thick. One of the reasons Android manufacturers are putting 6 GB RAM in their phones is that they have to have SOME selling point that will convince people to upgrade. Samsung removed features people wanted; got "rewarded" by decreasing sales; put those features back in and got rewarded by sales increase. If Apple's base model for 2016 has 16 GB storage, looks the same or almost the same as iPhone 6s and the one and only "innovation" is removing the headphones jack, it will be a rather difficult product to sell to anybody else than hardcore Apple fanatics or people upgrading from iPhone 5.
I may be odd, but to me having more significant competitors in the market helps to keep up innovation = good for the customer. (On a sidenote: my current workphone is a windows phone and for my usage scenario, which includes very close integration in microsoft based applications, it does it's job better then the iPhone did before...)
Don't get me wrong, due to heavy investments in the ecosystem I am currently not considering switching away from my private iPhone... BUT...as a customer, why should it make me happy that Apple makes the most profit out of relative low numbers? As a customer (opposed to a brand supporter) this makes me realise that the margin Apple takes is far higher than that of competitors...thus making the product...(evil is coming...)...overprized?!
if apple is lazy or arrogant enough to come up with a iPhone 7 that looks similar to iPhone 6 they can kiss my upgrade $ good bye.
I don't understand the rationale to stick with the iPhone 5 chassis for iPhone SE no matter how good apple think it's. Part of why I upgrade is the appearance of the phone. There I said it I'm vain or whatever. Humor me apple.
I don't understand the rationale to stick with the iPhone 5 chassis for iPhone SE no matter how good apple think it's. Part of why I upgrade is the appearance of the phone. There I said it I'm vain or whatever. Humor me apple.
I'm not an oft-reliable analyst
On the other hand, I also believe the smartphone market has matured beyond the point when latest and greatest is a must for everyone. Sure, 6SS will be the fastest iPhone since the previous fastest iPhone. It will have the best screen since last iPhone's best screen. While Apple is far from "doooooooomed", their shipments might indeed decrease simply because a lot of people won't be willing to spend €800+ on a better camera and a thinner phone – it's not like 6s camera is terrible or the phone is way too thick. One of the reasons Android manufacturers are putting 6 GB RAM in their phones is that they have to have SOME selling point that will convince people to upgrade. Samsung removed features people wanted; got "rewarded" by decreasing sales; put those features back in and got rewarded by sales increase. If Apple's base model for 2016 has 16 GB storage, looks the same or almost the same as iPhone 6s and the one and only "innovation" is removing the headphones jack, it will be a rather difficult product to sell to anybody else than hardcore Apple fanatics or people upgrading from iPhone 5.
I've kind of got the same kind of thinking, I'm finishing it difficult to believe that Apple won't offer an incentive to upgrade, the 6S was a nice little upgrade really, it got 3D Touch, Live Photos, 12mp camera and 4K video. I know some people disagree but I think the 6S was the biggest of the S upgrades. So why not carry that trend into the iPhone 7? I think Apple know that they must give people a reason to upgrade (they are not stupid).
On the other side tho Ming Chi-Chow has been right about a lot of things in the past, especially the iPhone so I do see why people are believing what he says, I'm 50/50 at the moment, but I do think there will be more that just hasn't leaked yet. I'm hoping so since I want to upgrade to the 7 Plus from my current 6 Plus.
Said no one EVER!!
[doublepost=1461579317][/doublepost]You caj
You can east transfer itunes music over, are books a separate entity?
A nett
a better display and a better camera will get OLD? Really.. keep telling yourself that.
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a better display and a better camera will get OLD? Really.. keep telling yourself that.
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This isn't even news.. inferior screen, camera, video, design, and battery life compared to the s7 edge. Shall I go on, or are you happy living in denial.
The rationale is that the SE is largely made of recycled parts from the iPhone 5S. This is the real reason for creating a machine to take iPhones apart. Instead of selling the 5S at a reduced price, now they can take them apart, put the components into a new phone, and sell it at an increased price. Apple really dropped the ball on this one, because it stinks of laziness and a rampant cash grab, and the new phone uses a design that doesn't match the rest of the iPhone range.
Nobody can see the future with certainty. However, speaking of lessons learned, you should also keep in mind that Apple got on the edge of shutting down in the past.
Regardless, I don't think people here are worried about the brand name per se. Hence, the Apple Car is irrelevant, if iPhone gets sinked.
Well, PED checked his predictions and came up with 41%. He adjusted it up to 44% after I posted.
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Wows!
The cheering for Apple here is annoyingly laughable "apple is taking 90% of profits =good ?" " apple can't go down because they can charge what they want = good?" Are you guys talking as customers or investors ? As a consumer you should not be happy to pay far more than what others are charging for similar products but if u are speaking as investors then yeah, more money more price appreciation and more dividends. The problem is apple like any other company is bound to suffer after reaching an unsustainable level of growth which should normalize to world company growth or its market growth. Now about Apple products, they are really trying hard to diversify their topline from the iPhone dependency however it's not working for them as the tablets are not as useful as manufacturers tried to sell them to us, smart watches are nothing but a fashion accessory that adds no usability. Now they are trying to appeal to other emerging markets with lower specd phones hence hurting their margins.
Apparently my English is worse than I thought. Can someone explain this to me? Limited iPhone 7 selling points? Where did he get those? And what do they have to do with this quarter's sales?
Edit:
OK, just realized this was not related to this quarter's results. Still, how does he know iPhone 7's selling points?
Edit:
OK, just realized this was not related to this quarter's results. Still, how does he know iPhone 7's selling points?
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If Apple doesn't change the form factor and has limited technical updates, I think Apple lowers the price. We have a clue with the SE being $399 that this is their plan. Apple could drop flagship phone price by $50. Then there would be only $200 price difference between SE and 7. That would make sense. Unlike now where the SE is so cheap you would almost "have" to buy it if you were in the market for a new iPhone. The 6s in some form could remain on the market at $499 and the 6 would be dropped entirely.
I can also see Apple dropping prices even more. Though this is more of a reach. Yes that would really hurt their margins. But this is an OS battle and services are growing as a source of revenue. The services have 60% margins and at some point it is worth it for handsets to drop in margin a bit in order to maintain growth a solidify greater long term service margins.
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He has his rumors from suppliers. So from what he can identify the phone does not have what he considers significant selling points. In his view a case redesign is the most significant selling point for a consumer product. For tech guys like us that seems ridiculous. The 6s's main selling point to me is the improved CPU. But he may be right that many consumer won't drop the cash for a phone that will look largely identical.
I note however that he did not predict the SE selling price of $399 and has had to significantly increase his estimates. Price is something that Apple can control without the rumor getting out.
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Agree. A 5% reduction in iPhone sales year over year is still going to leave Apple with more cash than it knows what to do with. But if Apple can't get the "real" iPhone 7 out this fall and it has to go with the "backup", then obviously this will be a bad year for Apple.
Alternatively, maybe Apple has realized that with the maturing smartphone market it is time to start focusing on three year update cycles.
I can also see Apple dropping prices even more. Though this is more of a reach. Yes that would really hurt their margins. But this is an OS battle and services are growing as a source of revenue. The services have 60% margins and at some point it is worth it for handsets to drop in margin a bit in order to maintain growth a solidify greater long term service margins.
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He has his rumors from suppliers. So from what he can identify the phone does not have what he considers significant selling points. In his view a case redesign is the most significant selling point for a consumer product. For tech guys like us that seems ridiculous. The 6s's main selling point to me is the improved CPU. But he may be right that many consumer won't drop the cash for a phone that will look largely identical.
I note however that he did not predict the SE selling price of $399 and has had to significantly increase his estimates. Price is something that Apple can control without the rumor getting out.
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Agree. A 5% reduction in iPhone sales year over year is still going to leave Apple with more cash than it knows what to do with. But if Apple can't get the "real" iPhone 7 out this fall and it has to go with the "backup", then obviously this will be a bad year for Apple.
Alternatively, maybe Apple has realized that with the maturing smartphone market it is time to start focusing on three year update cycles.
I understand that's how it works - I just think its crazy that when a company is as successful as Apple has been over a prolonged period of time it throws up a situation that appears so counter intuitive.
A company shifting 200m units and making an annual profit of $200bn may appear a better investment prospect than a company shifting 20m units and making an annual profit of $2bn.
Whilst I understand it is about growth, I sometimes find it strange that growth seems to be the be all and end all of the whole investment thing.
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I don't really see it as getting the "real" (for want of a better expression) iPhone 7 out in 2017 rather than 2016.
Isn't it (from the rumours about moving to OLED a year earlier than planned) more a case of getting the iPhone 8 (again, for want of a better name) out a year early?
I don't really know why there has to be this hunger for a phone to significantly change its design every two years or less anyway.
And I don't get why any slow down in sales seems to be solely attributed to a lack of innovation on Apple's part, when it seems far more intuitive to think it is, as much as anything, down to the fact that the smartphone market has matured, and most people with a phone have transitioned from an older style phone to a smartphone.