Demand for iPhone SE is 'Very Strong,' Exceeds Available Supply

[maxsix]

I do admire Apple's marketing expertise.

Take an old model and recycle it as new. Kudos from the faithful and record sales. Only Apple could pull it off.

 

[Juicy Box]

I do admire Apple's marketing expertise.

Take an old model and recycle it as new. Kudos from the faithful and record sales. Only Apple could pull it off.

I guess it depends on your point of view on the old model.

If Apple decided to start releasing retro models of Macs, the iMac G4 for example, with modern internals, I would love that and would buy one.

While the SE's model isn't what I would consider retro, it is pretty nice. I have a iPhone 6s Plus, and I might take it in for the SE.

 

[FrozenDarkness]

so using the Nintendo example, pricing the wii higher would make no sense, cause once demand drops you loose sales if the price is too high. The wii success was a combination of good pricing and demand going up. Only a small minority would buy from a scalper for a higher price and have to deal with issues of buying something second hand.

When a company only produces a reduced stock at launch to test the waters of a new product, they can always claim its a success cause demand is higher than supply, and thus creating demand among the customers, who will just order and wait, u still get your same.

You drop the price...

 

[Juicy Box]

Only Apple could pull it off.

If Apple decided to start releasing retro models of Macs, the iMac G4 for example, with modern internals, I would love that and would buy one.

I thought of a non-Apple example. From 1989-1999, Toyota made the MR2 SW20 Mid-engine sport car (my profile picture). If Toyota decided to re-release it, I think it would be a popular.

Although this would probably never happen considering the car would never pass the safety standards of today, but I can dream.

 

[ChrisA]

I think it's obvious whats happened. Everyone on Earth already has a smart phone and the newer smart phones don't really do anything the old ones can't. OK incremental upgrades in the specs but the new phone does not allow me to do things I can't currently do.

So in the future selling phones will be like selling toilets or refrigerators. Everyone I know z9here in the US) has at least one each toilets and refrigerator and only buys a new one when the old one breaks and can't be fixed. The companies selling these still make lots of money. This will be the way of phones now that they are mature and common. From an environmental point of view we don't really want billions of phone being made, used then trashed after a few years. In a perfect world we'd keep a phone for as long as we keep a TV set This happens as a product becomes mature. It see rapid change at first then after some years the design and features become more stable. I hope this happens with phones and it looks to be happening

Apple will need to think up some new product that today no one thinks they need. I don't that will be a car. OK, maybe Apple's plan for the car is to offer them in some new way, perhaps "transportation as a service" (like Uber but driverless) If they could do that (A driverless Uber-like service that is sold by SUBSCRIPTION) they could revolutionize another industry. This way Apple would not be selling cars. But I doubt they still have the vision, Steve is gone.
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What this is shows is that Cook is like all of the others, just go after the biggest pot, instead of lets take care of our customers and they'll take care of us. Its Ivy League marketing 101. Focus on products that have market domination and forget everything else. Thats Apple today, forget about Macs, forget about Pro users, forget about tinkerers and concentrate on teenagers and Rap and marketing popularity. Cooks strategy, "Lets make Apple the 'in' device, regardless of our products worthiness."

THAT is exactly Apple's problem. When the target market is "the masses" then you have to sell based on what "they" want which is really nothing. Most users just play games, surf the web and send text messages.

As an example I argued about why I like the iPhone to a 26 year old Samsug user. He said his phone does "everyone" made can he could post to instagram and send texts. I said I really need to edit slides I made on keynote and a few things like that, he said he does not use apps like word processors, spread sheets and photo/video/audio editing. I pretty much live inside Pages, keynote, Final cut and sometimes Logic and in the past Aperture. I am a tiny minority that Apple is caring about less and less.

 

[niun]

I'm actually looking forward to the day I see an Apple Car perched on one of those display tables.
Pick up from store?
At the rate Apple is going we'll all have personal hover crafts by that point.

I'm beginning to think this SE debacle is Apple's craftiest upsell ever. No SE in stock for the foreseeable future. The 6s.. Yeah, boxes of em!

 

[zorinlynx]

"lackluster sales"
"strong demand"

Choose one or the other, you can't have both. Why is reporting on Apple so freaking confusing?

 

[PortableLover]

Ain;t upgrading until apple release a 4inch with 128gb or 256gb options.

 

[Klaatu63]

Ain;t upgrading until apple release a 4inch with 128gb or 256gb options.

I use my 16gb 5s as a phone primarily and seem to manage very well with 16gb. I have offloaded all my music, video, photos to a WD MyCloud. I like the new SE but I guess I will wait till the phone dies a natural death be upgrading.

 

[5105973]

Did the bluetooth audio quality issue ever get resolved? Software or hardware problem?
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Tiny display? Ugh. It's not tiny.

I'm not sure the Bluetooth problem was restricted to the SE. My Bluetooth headphones developed the same problem on calls-not music-- with my 6SPlus. And when I checked that thread earlier this morning there was another post after mine indicating all the 6s phones tested in a store were also now experiencing the same issue. It could be an iOS problem. My headphones were working great on calls before. I'm not sure what update introduced the problem. I don't use my headphones for calls that often. Just when having really long conversations with my parents when I am trying to do chores.

 

[0007776]

Given that no one else has had success with 4" phones ever since big phones became the rage, I'm not surprised that Tim Cook underestimated demand for the SE.

Nobody else tried at least with high end specs. Sony was the closest with the Z1 compact, but that was still 4.3" and competing against iPhones that were in the 4" range. Apple abandoned a large market that they owned, most likely had they put out a 4" phone with the 6S in addition to the 4.7" and 5.5" they would have continued their streak of revenue growth.

 

[DocMultimedia]

Apple should ditch the September release of the marginally changed iPhone 7 and just wait until they have the "iPhone 8" ready. If possible, have it done in time for holiday season.

These incremental changes where the new selling features might include moving antenna stripes, or adding a better camera to ONLY the 5.5 inch model have got to end.

I saw no reason at all to update to the 6s, but I did anyway. For the 7 I see absolutely no reason to upgrade based on current rumors and will end up waiting for the 8 like sooooo many others probably will. This could be a disastrous holiday season for Apple. Making a mere 10B in profit is not enough for analysts.

 

[kyleh22]

Proof people are demanding a 4 inch iphone

 

[maxsix]

Why is reporting on Apple so freaking confusing?

It's just that Apple is a very polarizing company. They get in people's face with outrageous hype, much of which began in the Steve Jobs Years and carried forward to the present. With their elitist attitude they invite extra scrutiny.

 

[MH01]

You drop the price...

I'm not sure the wii would have been the same sucess had it cost more at launch. I get your point though.

 

[Designx]

It's just a fad and the 4" will be at the bottom of the sales chart next year.

 

[bruinsrme]

I actually tried years ago. There were no images clear enough to make out. I'm 49 so the film from my childhood was pretty old by that point. My dad had a nice movie camera for the 60's but he never used it.
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I agree.

Most people I know upgrade on a two year cycle to match their contracts. As did we, until our financial circumstances and contracts changed. It helped seem less wasteful that up until we got iPhone 6 Plus we had lots of family members who wanted our old iPhones when we upgraded. But nobody would take the 6pluses this time around. We couldn't give them away! Nobody in the family wanted an iphone that big. My daughter wanted to keep my iphone 5S. We were going to give them back to AT&T on Next but for some reason my husband kept them. So we are going to trade them in to Apple. I'm trading for a discount on the SE. My husband will trade for the next upgrade he wants. He's skipping the next upgrade, I think.

I think the SE might break me of my upgrade compulsion. By having both the 6S Plus and an SE I've got a device team that is more than sufficient for my needs. They would have to come out with some incredible camera technology to get me to upgrade at this point.

I don't know. I'm not getting any younger and I do at long last have the disposable income, so if I do keep to upgrading regularly it's all good. The important thing is that I enjoy whatever it is I have.

I did not enjoy my time with the 6 Plus all that much. My husband loved his but mine never worked right for me and that made me resent the size all the more. I'm definitely not going to stoically endure an experience like that again.

I would normally hand down my old iphone to my wife and I would upgrade annually. then she would hand down her iphone to our son.
When the 6 came out I upgraded. Then upgraded to the 6+ and wanted to down the 6. She wanted nothing to do with it.

She is perfectly content with the 5S size.
Little does she know she will have a SE.

 

[robogobo]

Apple is laughing all the way to the bank. "Everybody wants a bigger phone" - everybody buys a bigger phone. "Everybody wants a more compact phone" - everybody buys a smaller phone.

 

[You are the One]

I'm really happy with my SE, it does the stuff I need it to do.

 

[littleone]

I love my SE. I'm sure it will be fine for a few years.

i have a 6s plus and really enjoy my rose gold se

 

[MacBH928]

TBH I don't blame Apple abandoning this size. When they increased iphone's screen size they sold more than ever. I was surprised they got back to the smaller size.

Apple usually likes to keep selection small so 6 and a 6 Plus sounds right, but looking at the horrific iPad line, I guess there is a place for an SE too.

 

[Juicy Box]

Apple is laughing all the way to the bank. "Everybody wants a bigger phone" - everybody buys a bigger phone. "Everybody wants a more compact phone" - everybody buys a smaller phone.

Who ever said that everyone wants a bigger or smaller phone? I remember these forums were filled with posts of people complaining about the lack of a 4" iPhone when the 6 came out. Just like there were lots of posts of people wanting a bigger phone when the 5 came out.

All that means is that some people like a smaller phone, and some people like a larger phone. It is actually a pretty simple concept that Apple is taking a while to figure out, people want choices.

I bought an iPhone 6s Plus thinking that I would enjoy the larger screen, and also for the camera. I do enjoy using the larger screen when I am able to use 2 hands and while sitting, but the phone is almost useless with one hand.

 

[MrGuder]

I went from a 6+ to an SE, and I like everything about it better.

It's way easier to hold, especially without a case. The square edges are superior.
The round volume buttons are much easier to differentiate.
The power button makes more sense on top. It's nice that its location matches the new iPad Pro which I also use frequently.
It fits perfectly for one hand use.
Fits in the front pocket of jeans that aren't huge.
I can still do just about everything I did before on the small screen without much compromise.

Cons? The lower contrast screen and increased distance from the glass to the LCD are noticeable. I never had force touch or TouchID2, so I can't comment on those. It's not as nice to view photos.

Agree 100%
The only thing I miss is the higher contrast screen on my 6s, you can really see the lower contrast screen on the SE and like you said a lot has to do with the distance between glass and lcd. It's like the difference between owing the iPad mini 2 and the iPad mini 4. I could immediately tell the mini 4 looked better with the laminated screen.

If Apple updates the SE in the fall with a higher contrast screen keeping the 4" display I will trade my SE in for the SE2 in a heartbeat.

 

[Bubba Satori]

"lackluster sales"
"strong demand"

Choose one or the other, you can't have both. Why is reporting on Apple so freaking confusing?

One is actual news the other is corporate spin.

 

[dannyar]

Lets just admit it, apple beat everyone to the punch. They took their numbers and used them to justify the need for a 4 inch device again and the device is selling like hot cakes. Soon we will see Samsung come out with their version of a 4-4.5 inch galaxy device in order to take some of that market apple has. well played apple, well played...