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Details on Jony Ive's 'Very, Very Flat' Design for iOS 7

GQB said:
Wow...
So you'd leave a mature ecosystem and go with company who's design methodology is to throw everything at the wall to see what sticks, because the icons you look at 1% of the time arent whizzy enough?
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To be fair, Android's app icons are all too small and largely ugly.

As a side note, I was looking at the app icons in my multitasking bar and nori Ed they were all wonderfully flat:
 

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Carouser said:
I don't get the compulsion to constantly janitor WiFi and Bluetooth. If I was going to live forever I might find the time to fiddle with those settings, but as it stands now, no way. In about two seconds there'll be a better battery and location monitoring that'll make it moot anyway.
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I don't use bluetooth, but quick access to wifi would be great. There are quite a few pretty widely spread wifi networks here in london, which is great, except if you're walking down a street and all of a sudden your phone decides to autoconnect to BTOpenzone which i'd have to log in to use. If i'm walking past tho, by the time i've logged in I'm already moving out of range for the base station. So I'd like to be able to turn off wifi with as little interruption as possible to what i may be doing (say in safari on looking something up)

Conversely if I've got wifi turned off, and walk into a starbucks or get home I want to be able to turn wifi with as little disruption as possible.

It's not a HUGE thing, but it would make a task that i end up doing a couple times a day just that little bit quicker and more transparent, which is always a good thing.
 
Stack Overflow said:
Wait, because it doesn't always "just work", that means it's untrue?

Quite simply, Apple products "just work" factor is well above the industry average. In fact, they are rarely not in first place in that regard.

Sure, there are always going to be counter-examples, there are always going to be people that don't need extra help, etc. But that doesn't disprove anything, it just sets the framework within which it exists.


Exactly. Given that you wrote those words, it's a shame you don't seem to grasp their implication. Nothing in the universe of complex things humans use "just works". But there's a continuum of "just workiveness" along which things exist, and Apple is almost always at the good end of that continuum.

Yes, everything has a learning curve. But not everything has the same learning curve, and that makes all the difference in the world.

Why are you always so grumpy?
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LOL not grumpy at all. And you missed my point. I have no trouble with marketing language (I'm in Marketing and PR). What I object to is the blind perpetuation of that as canon. Nothing "just works" - that's obvious. So it's funny (not really) when people on this forum use it as an extremist comment. Especially when saying that they picked up a Windows or Android phone at the store and it was too complicated/confusing/not intuitive. Of course it was - if you're used to one way of doing things and you have to learn a new or variant of that - there's going to be a learning curve. 5 minutes on a handset on the store isn't enough to make a blanket judgement. The statement more accurate would be something along the lines of the fact they they are really used to iOS and they aren't sure nor do they want to spend time learning a new OS. I am sure there are people with Android phones when they try iOS say the same thing - it's not intuitive, it's blah blah blah.

It's a human issue. Not an OS issue - most of the time.
 
Bloomberg has now picked up on the software delay rumors.

Apple’s Ive Seen Risking IOS 7 Delay on Software Overhaul: Tech


...Ive, 46, has begun revamping iPhone and iPad applications, shunning realistic images, such as wood bookshelves for the Newsstand feature, and he’s exploring more dramatic changes to the e-mail and calendar tools, said the people, who asked not to be identified because the plans are private.

Ive is also methodically reviewing new designs, seeking to avoid a repeat of last year’s release of map tools that were widely panned, and he’s encouraging collaboration between the software and hardware divisions, which operated in silos under co-founder Steve Jobs, people said.

The introduction of new features, along with an emphasis on cooperation and deliberation, comes at a cost for Cupertino, California-based Apple. Engineers are racing to finish iOS 7, the next version of the mobile software, in time for a June preview at Apple’s annual Worldwide Developers Conference.
While the company still expects to release iOS 7 on time as soon as September, internal deadlines for submitting features for testing are being set later than past releases, people said....
 
bchreng said:
As someone who uses both OSX and Windows machines, I can say that Windows 8 is plenty flat. From the tiles to the taskbar, the interface looks a lot flatter than Windows 7.
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I'm not denying the flatness of Windows 8. However, people seem to think Microsoft invented flat design now, and that Windows 8 is the ONLY way flat design can be implemented, which is not true at all.
 
blucurv said:
Skeumorphism has a place in UI design, but it shouldn't be used without any real purpose. Take the button as an example, you know you can click on it, because that's how real buttons look like in the physical world. In contrast, leather stitching could come off as somewhat gimicky and can make things look outdated really fast.

I don't think Ive's goal is to make things look flat. I strongly believe that he will try to modernize the look & feel so that it feels cohesive with the hardware. The same reason we had the bubbly candy buttons, which felt cohesive with the iMacs back when OSX was introduced with the Translucent iMac.

It's the 80/20 rule, if something is useless, get rid of it. As much as how pretty I think iCal looks like on my iPad, I really feel that it could function better. Yet it doesn't and that's why I don't use iCal at all. Same with the Podcast app. Make it more useful and easy, and I'll use it. Decorate the heck out of it and I ignore it.

If you look at the current iOS hardware lineup, you'll realize that Jonny doesn't make flat and boring designs. They're fresh and energetic. I can't wait for the iOS to carry the same level of freshness.
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Well put, I agree.
 
I think many folks need to calm down a bit. Getting rid of all the over-used gradient, shine and other "cool" effects does not equal a worse design. You can see a similar development on OS X's finder favourites - all monochrome flat icons. And you can kinda see it on the top bar where many third party application icons just look like a rainbow next to the native monochrome "widgets" icons (happily, they're important to everyone and customizable).

When you compare these monochrome and obviously "flat" icons towards what was there before, you can clearly see that it's am improvement. No icon needs to be colourful if there is no mandatory functional difference to another app. But having baseline native apps monochrome and third-party apps coloured, that would make sense in a designing matter.


Short version: Wait until it's done, and then complain.
 
well whichever way they go with it I just hope this flat design equates to even better performance to the end user. With the CPU not being burdened by operating to make things look so pretty at first that power will make the entire os run just a touch quicker hopefully
 
ray6712 said:
well whichever way they go with it I just hope this flat design equates to even better performance to the end user. With the CPU not being burdened by operating to make things look so pretty at first that power will make the entire os run just a touch quicker hopefully
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This won't make any difference, since a glossy 64x64 icon with a ton of shading is almost exactly the same as a flat icon using 8 colors to the GPU. Apple isn't using any composition effects for all the shiny highlights.
 
ray6712 said:
well whichever way they go with it I just hope this flat design equates to even better performance to the end user. With the CPU not being burdened by operating to make things look so pretty at first that power will make the entire os run just a touch quicker hopefully
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Hopefully more battery life too.:cool:
 
Well, I don't care about the skeumorphism in other apps but I hope he doesn't get rid of it in iBooks (I like the page turning animation and the little graphic of pages on the side). I know it's a small and shallow thing but it's one of the reasons I prefer it over Kindle. If they get rid of it, Kindle's advantages will way outshine ibooks (in the fact I can read it on my Mac, not a huge thing but nice to be able to do, and if I change phones/OS's I'd be able to use my new OS to read a kindle book since Amazon makes Kindle for practically everything).
 
I just personally really hope it doesn't look like Metro/Windows 8 as I never liked them at all. Always liked the Apple Look myself, now if they want to change things up a bit like the leather look etc.. no problem, just don't become a metro clone.
 
Wow I a whole lotta don't care what iOS 7 looks like..

will it tether to my Mac? Make phone calls? receive email? I care beyond that why?
 
macnisse said:
You are correct, jailbeaking is one option. If you don't mind my asking, what jailbreak/how did you do it? I'm a complete ignorant when it comes to jailbreaking, but I do believe it could offer the level of customization that would satisfy me. I worry that it won't be worth the hassle though when it comes to updates in the future, backups, etc....
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Check out http://evasi0n.com/
It was a super easy installation :) Once iOS 7 is out I might reconsider, but until then I'm definitely staying with jb. Cheers![/QUOTE]

My device already updated to 6.1.3 ; (
 
Patriot24 said:
Let's ask Microsoft how that's worked out for them.
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Microsoft did it wrong. Just because you see drunk driver crash into a cliff doesn't mean someone else can't drive better.

I am not suggesting the same interface on iOS and OSX.

What I'm suggesting is that my data and my applications should be useable on all of my hardware, be they iOS or OSX. The OS should get out of my way so I can do my work and simply make it easy to access my applications and data no matter the hardware.
 
rmwebs said:
About 30 seconds ago. It's black but very flat when compared to iOS. Sure it's not "Windows 8 flat" but it is flat. Especially the Google apps.
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Sorry, android ui is not flat and that's what "android" is.

Google now is flat, android ui is not. Compared to ios? Sure, ios right now as it is VERY "curved and glossy" but that does not mean android very flat. Windows 8 is not completely flat but far flatter than anything else right now.

Black? What is black? You lost me there unless you are talking about the notification bar. Who said black = flat anyway? I'm looking at jellybean and all of my widgets and by far most icons on 3 home pages are not flat. A few apps are, but most are not.
 
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Mactendo said:
Probably wiki is misleading, not sure.
That doesn't change anything actually.
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Yes, it changes the mistaken "fact" that Forstall was a SVP at Apple since 2003. He wasn't. Back then he most likely was working for Bertrand Serlet.
 
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