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Squozen
macrumors regular
MacPhreak said:
That would explain why I could crash our OS 9 machines in 5 minutes yet have no problems with Win XP. Oh wait, no it wouldn't, you're talking bollocks.
OS 9's UI was very usable, but it was too unstable for that to matter. W2k/XP is usually the other way around (assuming no spyware/viruses/trojans/bad device drivers/etc).
Dunepilot
macrumors 6502a
Expose
For me, one of the killer features since 10.3 is Expose.
Why not focus on things like 'no more minimise, maximise, I can't locate that file I was working on...' we've got Expose and Spotlight as part of Mac OS X.
Also, I think it's time there was some kind of slightly aggressive advertising again, taking us back to the Intel Snail and burning Intel dancer. I like it when the gloves are off 😀
I also think that Apple could take a leaf out of every ad that features an Intel-related product where they show that 'Intel Inside' logo for a couple of seconds, and play the bing-bong-bong-bong tune. If each Apple ad started with the Mac OS Startup sound and the Mac logo, it would help tie the campaign together.
For me, one of the killer features since 10.3 is Expose.
Why not focus on things like 'no more minimise, maximise, I can't locate that file I was working on...' we've got Expose and Spotlight as part of Mac OS X.
Also, I think it's time there was some kind of slightly aggressive advertising again, taking us back to the Intel Snail and burning Intel dancer. I like it when the gloves are off 😀
I also think that Apple could take a leaf out of every ad that features an Intel-related product where they show that 'Intel Inside' logo for a couple of seconds, and play the bing-bong-bong-bong tune. If each Apple ad started with the Mac OS Startup sound and the Mac logo, it would help tie the campaign together.
gekko513
macrumors 603
Flying Llama said:
Window minimization and magnification of the dock was the things that caught my attention. Secondly I love that it starts up without any silly text mode. Text mode boot has always seemed so primitive to me for some reason.
The things that sealed the deal was iLife and that OS X is unix based and has bash.
So, I really hope they show actual screen videos in the ads with all these things that caught my attention and of course all the eye-catching stuff that was added in Panther and Tiger: exposé, spotlight and dashboard.
The whole idea makes sense to me. Apple have got a lot of good press lately. So they should take the opportunity to get as many people to switch as they can.
Dr.Gargoyle
macrumors 65816
About friggin time if you ask me. I am quite sure there are people out there ignorant that Apple makes computers.
Lets just hope that they do i right. I inform people that:
Tiger is a very stable and intuitive OS.
Much easier to handle than Windows.
You can run Office on Macs
Just that nothing more
Lets just hope that they do i right. I inform people that:
Tiger is a very stable and intuitive OS.
Much easier to handle than Windows.
You can run Office on Macs
Just that nothing more
I agree!lokey said:
Steve can turn anything into gold 🙂
I want a Powermac and an iMac. Why have one when you can have both? 😀
I agree that the new ad compaign needs to show the Mac for what it is and why it's superior.
An example, look back at Amiga OS. Back in the day it was superior to both MacOS and Windows. It had pre-emptive multitasking in 1985. It was light weight, lightning fast, intuitive, very clean architecture and fully customisable GUI... but it wasn't advertised properly. Windows 3.1 was a horrid OS but it sold. People don't realise what they're missing out on unless it is shown to them.
Switch ads... they say talk is cheap... just show us the goods.
An example, look back at Amiga OS. Back in the day it was superior to both MacOS and Windows. It had pre-emptive multitasking in 1985. It was light weight, lightning fast, intuitive, very clean architecture and fully customisable GUI... but it wasn't advertised properly. Windows 3.1 was a horrid OS but it sold. People don't realise what they're missing out on unless it is shown to them.
Switch ads... they say talk is cheap... just show us the goods.
lokey
macrumors regular
Lots of good ideas in here, but it seems Apple is set on bringing back the "Switch" campaign... so how about revolutionizing that same campaign.
It could still be the same user on telling us about how they switched on a white background, but this time lets sit them infront of a iMac and show them doing the things they love about OS X. I'm just saying... show the computer, show the OS, and you can keep your white background ad with one person talking about how they made the switch.
It could still be the same user on telling us about how they switched on a white background, but this time lets sit them infront of a iMac and show them doing the things they love about OS X. I'm just saying... show the computer, show the OS, and you can keep your white background ad with one person talking about how they made the switch.
Keeping the Apple visible
Apple has to advertise beyond the iPod and the timing has never been better. The old switch ads were entertaining (for mac users to watch) and did make most people take notice although I doubt they really made a big difference. I remember Jay Leno showed a spoof of the those adds, that's pretty mainstream. Hopefully the new ads will make it very obvious that the beloved iPod also can be used with this computer called a "Mac" and it works just like a PC but is even better because of..... Seriously most people still have no idea what a Mac is.
Apple has to advertise beyond the iPod and the timing has never been better. The old switch ads were entertaining (for mac users to watch) and did make most people take notice although I doubt they really made a big difference. I remember Jay Leno showed a spoof of the those adds, that's pretty mainstream. Hopefully the new ads will make it very obvious that the beloved iPod also can be used with this computer called a "Mac" and it works just like a PC but is even better because of..... Seriously most people still have no idea what a Mac is.
The key problem with the old switch ads...
... was that they never showed a Mac. They might have been advertising hemorrhoid cream. Stupid.
... was that they never showed a Mac. They might have been advertising hemorrhoid cream. Stupid.
~Shard~
macrumors P6
cubist said:
Agreed. It's tough to effectively sell a product when the consumer can't see what that product is. If you're using a visual medium like television to promote your product, you need visual representation of said product or else it won't cut it. Let's hope Apple is smart with this new campaign - with the success of the iPod right now, it could actually have BIG effect on things - things are different than they were 2-3 years ago...
amac4me
macrumors 65816
cubist said:
Yeah totally. I think that was a mistake and it failed to show the elegance and beauty of Macs. You don't see people in any of Dell's ads, all you see are computers, monitors, and printers.
I think Apple needs to highlight Macs in these ads ... show the iMac and the Mac mini. Show how easy they are to use. Show how easy it is to take your existing monitor, mouse, keyboard .... hook it up to a Mac mini and show how easy it is to get up and running.
Perhaps show statistics for the number of Windows based viruses and spyware and demonstrate how safe one's computing experience can be on a Mac/OS X.
I don't want to see another round of people talking in front of a white background. Apple needs to make a strong pitch to get people to use their systems and grow the bottom line. The iPod can only do so much !