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I'm pretty sure the NDA said not to post any pictures, or discuss it, but I could be wrong.
I think the rule is... no screenshots and no reviews.

Photos of the device are fine... you just can't put too much emphasis on the interface or UI as the software may change before launch.
 
This Apple TV will be great with the new APP Store! The only problem is the lack of 4K at 60 Hz because the HDMI v 1.4 spec will be able to do 4K at 30Hz.

Like others I was wondering why Apple dropped the optical port. However I have come to the realization that one could just use the optical out on my TV to my 5.1 Receiver that has an optical port in so to me that is not a problem.
 
I think Weston was referring to the fact that at anything close to normal viewing distances, it's impossible to tell whether the TV is 4K/UHD unless the TV is bigger than 60 inches. Having richer blacks and more dynamic range is much more important for what most people will see.
4K isn't just a resolution change, it also adds almost half again as many colours (especially ones close to white and black) and increases the framerate to 120fps.

Those are big changes that will be a night and day difference. Not all 4K televisions on the market support them yet, but if you've got one or if you plan to buy one in the future then your Apple TV will have noticeably "bad" picture quality compared to some other input sources at any viewing distance.

Since this thing can be used for gaming, missing out on 120fps is especially sad. Also note that current iPhones are able to record 240fps video, but Apple TV can only display 60fps – for every frame of video you see, there are three others that were thrown away.
 
4K TV is a sillier fad than 3DTV was. At least you could see 3DTV.

4K is probably great for larger TVs, probably topping 40 inches at least. But even with my 46-inch 1080p TV, I don't see how it can get much better. I'm betting it can since at times you will see artifacts, especially in action movies in black spots. But for the most part, I have no interest in 4K right now because we all know that means another way for the cable/satellite and movie companies to charge us $5 for something that sets them back 8 cents.

Also, my body is ready for 4K. My ISP is not. I have a 300GB data cap. How long will it take to blow by that with 4K streams?
 
I think the rule is... no screenshots and no reviews.

Photos of the device are fine... you just can't put too much emphasis on the interface or UI as the software may change before launch.

That is correct. The hardware has been shown publicly and there have been several unboxings already on-line, thus showing the hardware is post devulgement.

However, the beta UI is under NDA. Just a matter of time before someone breaks it. Be interesting if there is a hidden pixel pattern in each developer unit where you can trace a screen shot to a specific unit.
 
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4K TV is still nowhere near mainstream. No contents, and panels are generally crap for consumer level price tag.
Looking at 1080p content on 4k TV is just blurry and weird. On top of that, the network bandwidth on average is still far behind streaming for 4K contents.
1080p looks fine on 4K. It looks fine on my 5k iMac too. The cheap sets have bad upscaling. As far as content and 4K sets, Apple TV, more than any other device will push adoption rates to a suitable level in about a year.
 
So 10 years from now we will still all be on 1080P? Apple will not make any more 5k iMacs?

Ten years from now??? Dude, ten years from now, you and everyone else will have replaced this Apple TV, probably several times. What electronics are made to be used longer than 3 years, let alone 5? But TEN?? That's so over. It pisses me off and it sucks, but this is the era of throwing away our electronics every three years.

In five years there will be some other display connector, or video format and this device edition will be irrelevant. In fact, the OS updates will probably make it useless, like our iPhone 4 units today, within five years or less.
 
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He doesn't seem to be sharing anything that we don't already know.
Technically it is a violation of the NDA.

The Apple TV Developer Kit is provided for your own software development activities only. Prior to Apple’s commercial release of Apple TV, you agree not to publicly write about, review, or display the Apple TV Developer Kit.
 
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Yeah the black cable is obviously a usb-c cable. No white strip or pins on the end. I wonder if this will come with the consumer version or if it was just for diagnostics purposes for the developers
 
I am a dev, and haven't been selected in the lottery. From what I understand, I can only get it when it's released to the public at this point.

But how much will I pay? $1 or $149? Will I be able to order one through Apple Dev Center ?
 
To be fair, all 4k tv's I am aware of can upscale 1080p content :)
Also, with 4K and HDR still being ironed out I would rather buy a $150 device this year, and another $150 device in a year or two that has 4k support, instead of them working to add 4k and HDR for $200-250, and then finding out it only works with 50% of produced content.
And to be completely honest, I can't afford a 4K tv for at least another year, possibly two. Because let's be honest, I am not going to spend $1000 on an LCD 4k tv, when I can wait a year or two and spend $2000 for a top of the line OLED HDR tv. After all, we buy Apple products because they tend to be the best products in their categories, so why would you want to pair an Apple TV with a sub-par 4k TV?
So what you're saying is that we have to wait for you to be able to afford a 4K TV, I don't think so Princess.
 
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To be fair, there are quite a few TV reviews from respected magazines in which they say they can't tell the difference between a 1080p Blu-Ray and 4k footage. Certainly not on anything less than 65" from an unreasonably close viewing distance too.

And for some reason people want 4k in their 5" phone displays?!?!

If that argument was made I wouldn't have cared, but that's not at all what he said.
 
Can we get confirmation if it has an IR port on the front - and will it be compatible with pre-existing metal Apple TV 2 and 3 remotes? (I ask because as a Home Theater installer it will be super helpful if we can swap these units into existing setups and be good to go from a universal remote stand point)
 
4K TV is still nowhere near mainstream. No contents, and panels are generally crap for consumer level price tag.
Looking at 1080p content on 4k TV is just blurry and weird. On top of that, the network bandwidth on average is still far behind streaming for 4K contents.

None of that has anything to do with calling it a fad, not to mention a lot of what you said is false or at least up for interpretation.
 
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