Sorry, why should I pay anything for an update for my iTouch? This sucks. Don't say people who won't pay are cheap; this is a blatant money making scheme. We've already paid, why should us early adopters be punished? Yes; Apple are a business but that doesn't give them the right to exploit customers. Please don't turn into Micro$oft. We shouldn't put up with this as consumers. Please don't be blinded or star struck by the rest of the conference which has attempted to make nothing of this. It may only be $20 but we shouldn't put up with this, which should have been on the original product but they didn't have time! Of course, new buyers won't have to pay so it's win-win for apple. Money from new customers and theft from their loyal ones. NO MORE MICROTRANSACTIONS! We can stop this if shout loud enough.