They don't force you to pay to begin treatment, they treat you then of course want you to pay up. Businesses cannot exist without making money. This is kind of a redundant thing to always keep brining up in pretty much 90% of topics here about Apple. Businesses and money go together like people and breathing. Apple isn't a non-profit organization. Of course they want money, every business that ever exists does - that is the entire definition of it. But, as I mentioned a couple of examples, Apple has indeed reversed decisions based on customer dissatisfaction. The company I have worked for several years ago did the same. Without our clients, we would have no business so we make sure they are happy.