Yep I think the competition caught up in the ease of use dept. The app for my $70 TP-Link AC router feels like an Apple clone. Still not at that Apple level of polish. But they definitely decided to make things simpler than the web UIs of 3rd party routers of ~10 years ago.
Say what?
Apple routers were still going great for a decade after your buddy left.
Pretty obvious Apple just didn't want to be in this market. They are a company that likes to carry a simple product line and they need high margins and they want to deliver an experience that others can't match.
I think those 3 factors or lack of are what made them decide to exit the router market.
I think the competition got more user friendly. I think Apple had less room to stand out with a high margin product. And I think with Apple having more new products like the Watch and Airpods and to a lesser extent Homepod, they wanted to trim down their less important product lines.
Also factoring into this is iCloud replaces the storage aspect of Time Capsule. And HOmepod along with ATV replaces the wireless sound aspect of the small Airport Express. And all the wireless printers today make the wireless print feature of the Airport Extreme and Time Capsule not that important a selling pt.
I think back in the day AAPL did the airport series just to help Macs. Sure they undoubtedly made money but back then routers were so bad and didn't play as nice with Macs. It is a very Steve Jobs sort of product. Simple, elegant, exorbitantly priced. It just worked. It simply had nothing left to offer these days.
Just typing that brought images of Steve talking about server grade hard drives. Man I might go on Ebay now....