DisplayMate: iPhone X Has the 'Most Innovative and High Performance' Smartphone Display Ever Tested

Discussion in 'MacRumors.com News Discussion' started by MacRumors, Nov 6, 2017.

  1. MacRumors macrumors bot


    Apr 12, 2001

    As it does for each iPhone launch, DisplayMate has released a display shoot-out for the iPhone X, praising Apple's technology in areas like the higher resolution OLED screen, automatic color management, viewing angle performance, and more. According to DisplayMate, the iPhone X has the "most innovative and high performance" smartphone display it has ever tested. DisplayMate also congratulated Samsung Display for "developing and manufacturing the outstanding OLED display hardware in the iPhone X."

    iPhone X matched or set new smartphone display records in the following categories: highest absolute color accuracy, highest full screen brightness for OLED smartphones, highest full screen contrast rating in ambient light, and highest contrast ratio. It also had the lowest screen reflectance and smallest brightness variation with a viewing angle.


    New Aspect Ratio and Higher Resolution

    The iPhone X's 5.8-inch OLED display includes a taller height to width aspect ratio of 19.5:9, 22 percent larger than the 16:9 aspect ratio on previous iPhone models (and most other smartphones). Because of this DisplayMate noted that the iPhone X also has a new 2.5K higher resolution with 2436x1125 pixels and 458 pixels per inch.

    The iPhone X's display resolution provides "significantly higher image sharpness" than can be analyzed by a person with normal 20/20 vision at a 12-inch viewing distance. DisplayMate said this means that it's now "absolutely pointless" to increase the display resolution and pixels per inch of the iPhone any further, since there would be "no visual benefit" for users.
    Viewing Angle

    DisplayMate noted that the iPhone X saw a smaller percent decrease in brightness at a 30-degree viewing angle when compared to LCD smartphones, also earning "Very Good" to "Excellent" ratings for categories related to color shifts with viewing angles.
    Color Accuracy and Automatic Color Management

    iPhone X supports two industry standard color gamuts: the sRGB / Rec.709 color gamut used for "most current consumer content," and a new wide DCI-P3 color gamut found in 4K Ultra HD TV sets. The DCI-P3 -- also found in the iPhone 7 last year -- is 26 percent larger than the sRGB / Rec.709 gamut, and the iPhone X can automatically switch to the proper color gamut for displayed image content ranging in the wide DCI-P3 color space with an ICC profile.

    DisplayMate said this results in images that automatically appear with "the correct colors, neither over-saturated or under-saturated." In total, the publication said the iPhone X has the "highest absolute color accuracy of any display we have ever tested," with a display that is "visually indistinguishable from perfect."
    Ultimately, DisplayMate mentioned that what makes the iPhone X's display truly impressive is something called "Precision Display Calibration," which it says transforms the OLED hardware "into a superbly accurate, high performance, and gorgeous display." More in-depth analysis of the iPhone X's OLED screen can be found in DisplayMate's shoot-out right here.

    Article Link: DisplayMate: iPhone X Has the 'Most Innovative and High Performance' Smartphone Display Ever Tested
  2. Zwhaler macrumors 604


    Jun 10, 2006
  3. davidrichter macrumors newbie


    Nov 13, 2015
    Highest color accuracy ...for oled panels.
  4. OldSchoolMacGuy Suspended


    Jul 10, 2008
    But I thought there was no way it could be any better than a Samsung display because Samsung supplies it?!
  5. Geert76 macrumors 68000

    Feb 28, 2014
    the Netherlands
    I like the oled screen on this iPhone X. But I am still struggling with the best possible settings to get the best out of the oled screen.

    Anyone tweaking some display settings? Or you all leave it on Auto and TrueTone on? Cause I thingk TrueTone on the X is way to yellow-ish.

    And then there is the color shifting ofcourse...but I read this is common for almost all smartphone screen...is it?
  6. Alakagom macrumors member

    Mar 2, 2015
  7. SethBoy macrumors regular

    Jun 23, 2007
    Scholastic published Harry Potter.

    Doesn't make them better writers than JK Rowling
  8. techno-Zen macrumors 6502a


    Apr 27, 2015
    Gilbert, AZ
    Display is amazing, now how about that horrible Earpiece speaker review??
  9. DotCom2 macrumors 68040

    Feb 22, 2009
    yeah, I turned True Tone off because I didn't like it either but maybe I will try again later with tweaks to see how it goes. It was just a little too yellow for me.
  10. SashJ macrumors regular

    Oct 10, 2017
    What do they mean by colour shifting?
  11. Cosmosent macrumors 6502a

    Apr 20, 2016
    La Jolla, CA
    It puzzles me that so many people still get this wrong ... specifically, DCI-P3 != Apple's Display P3 ... the gamma curves are different !
  12. happyslayer macrumors 6502a


    Feb 3, 2008
    Glendale, AZ
    This is why Apple gets to charge what it does. Always striving for the best in their hardware. Samsung makes it but to Apple’s more “hardcore” accuracy and spec requirements.

    One thing though. While I love the sharpness and accuracy of the screen, I don’t like TrueTone. Too warm and yellow for my tastes. So I leave that off. (I do the same on my iPad Pro as well.)

    Very crisp screen for sure, though, and it definitely works better outside and in my car. Easier to see in bright light with less reflections. I’m very happy with my purchase.
  13. realeric macrumors 65816


    Jun 19, 2009
    United States
    Display quality = hardware(AMOLED, samsung) + software(display driver, Apple). Even if it’s supplied by a subcontractor, the quality can be different. This is the reason why iPhoneX got better reviews than Samsung’s while both use the same parts.
  14. madKIR macrumors 6502a

    Feb 2, 2010
    Apple designed it, not Samsung. The same way Samsung was manufacturing the A9 chips for the 6S/6S Plus: they had nothing to do with the design.
  15. iapplelove macrumors 601


    Nov 22, 2011
    East Coast USA
  16. Marshall73 macrumors 65816


    Apr 20, 2015
    Just like CPU’s the OLED panels are Apples design. Samsung just build them for them. Could be any fab that does it, but only Samsung have the capacity to produce enough screens for Apple (at present).

    Congratulating Samsung is like, the iPhone got great reviews. Well done Foxconn.
  17. iReality85, Nov 6, 2017
    Last edited: Nov 8, 2017

    iReality85 macrumors 6502a

    Apr 29, 2008
    That’s not 2.5K resolution. 2.5K is 2560 x 1440 at 16:9, which is standard. Neither the vertical nor horizontal pixel dimension of the iPhone X display meet this requirement. In fact, in terms of total pixel count the display is nearly 1 million pixels less than 2.5K (2.74m vs 3.68m).

    Still better than 1080p though.
  18. convergent macrumors 68030


    May 6, 2008
    This is not surprising. It seems that the flagships are "the best we ever tested" every time they are tested. I think that DisplayMate needs to tweak their approach just a little because there isn't any date on the test and the Note 8 test says its the "best smartphone display" and now the X says its the "best smartphone display". They either need to date stamp the tests, or stop making such proclamations and just stick to parametric data that you can slice and dice how ever you want.

    The interesting thing is they gave high marks to the auto calibration yet early tests show that at least some X owners are seeing colors that don't appear properly calibrated. Eyes can be tricky with this stuff because eyes adjust to what they are seeing and automatically adjust to color temp differences. Apple may still have some software tweaking to do on the auto calibration.

    Bottom line is that as expected, the X now has a great OLED display.
  19. KPOM macrumors G5

    Oct 23, 2010
    Good job producing what Apple designed.
  20. Razeus macrumors 603

    Jul 11, 2008
    I honestly can't tell the difference. I hear amazing things, but looking at mine, I really can't tell between this and my 6S Plus LCD. Sure the blacks are blacks, but overall, the OLED looks great. But not change my life great.
  21. thadoggfather macrumors G4


    Oct 1, 2007
    Glad it gets the DisplayMate seal of approval

    I’m quite happy w my unit too
  22. DNichter macrumors G3


    Apr 27, 2015
    Philadelphia, PA
    Happy to see this. The screen is the most important part of a smartphone. Apple's is the best you can get.
  23. dannys1 macrumors 68020


    Sep 19, 2007
    Yeah it's not a good feature at all. It just makes the screen yellow, like night shift is on all day. It doesn't appear to have any gradients to my eyes either, it's just yellow. On the iPad Pro it emphasises any backlight issues and on OLED it makes colour shifting from the top to bottom more apparent. So yes, definitely more accurate off.
  24. barkomatic, Nov 6, 2017
    Last edited: Nov 6, 2017

    barkomatic macrumors 68040

    Aug 8, 2008
    What? Suddenly DisplayMate's rating matters again once the iPhone X takes the top spot? Amazing.
  25. mi7chy macrumors 603


    Oct 24, 2014
    Could be better if it wasn't missing a big chunk of the top screen. Looks like a giant cluster of bad pixels.

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