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Display quality = hardware(AMOLED, samsung) + software(display driver, Apple). Even if it’s supplied by a subcontractor, the quality can be different. This is the reason why iPhoneX got better reviews than Samsung’s while both use the same parts.

It's not even AMOLED though. The hardware is still designed by Apple - it's just manufactured by Samsung Display. It's not different to Samsung Mobile designing a display that is manufactured by Samsung Display. They're not the same company either. Anyonr can make it, but they'd have to meet Apple's exact design specifications. It'll be the same display if LG made, they'd have to match Apple's design specs and quality control.
 
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I'm a copy writer for one of the big ad agencies and I only write copy using MacRumors headlines of the past few hours.

"Introducing the Apple X display. The Most Innovative! The Highest Performance! The Most Easily Broken!"
 
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Ugh, just read the first line of their report:

“The key element for a great Smartphone has always been a truly innovative and top performing display”

No it bloody hasn’t! I don’t give a toss how innovative a display is, I care how well it performs. Jeez, do people not even know what the word “innovation” means anymore? It’s as if people can’t think something is good without calling it innovative.

To be clear, I’m not saying this display isn’t innovative - I know nothing about display manufacturing so I couldn’t comment on that.
 
way to yellow tint and whites arnt white like my 7 plus also viewing angles are so diff hue its hard to see so this isnt right
 
DisplayMate said this means that it's now "absolutely pointless" to increase the display resolution and pixels per inch of the iPhone any further, since there would be "no visual benefit" for users

Samsung users beg to differ. They don’t believe in the science of visual ppi.
 
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As a result, for Smartphones it is absolutely pointless to further increase the display resolution and pixels per inch (ppi) up to 4K (3940x2160 pixels) for a silly marketing wild goose chase into the stratosphere, with no visual benefit for humans!

...unless you're using it as an AR/VR screen and it's four inches away from your face. Seriously, on my 1080p 6S+ screen, I never get a good experience through a Google Cardboard. I'd love a 4K screen for that application.
 
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Could be better if it wasn't missing a big chunk of the top screen. Looks like a giant cluster of bad pixels.

Yeah an some phones have a giant centimeter bar of bad pixels like the iPhone 8! /s

The X isn't missing a chunk of the screen, really, it just moves the status bar to an upper area and allows more room for content.
 
Apple mastered the LCD screen so this was very expected. All this time it was funny to read comments from Android who said X screen going to be bad because it's Samsung second tier screen and Samsung wouldn't ever give Apple their best screen.

Oh well..
 
It's not even AMOLED though. The hardware is still designed by Apple - it's just manufactured by Samsung Display. It's not different to Samsung Mobile designing a display that is manufactured by Samsung Display. They're not the same company either. Anyonr can make it, but they'd have to meet Apple's exact design specifications. It'll be the same display if LG made, they'd have to match Apple's design specs and quality control.
Yes, it is. Right down to Samsung's diamond pixel arrangement.
Apple didn't design this display. They gave Samsung a spec sheet and said we want a display that can do x, y, and z.
Look at the close-ups of the display pixel arrangement. 100% Samsung design.
Apple wrote their own display software with support from Samsung.
 
Ugh, just read the first line of their report:

“The key element for a great Smartphone has always been a truly innovative and top performing display”

No it bloody hasn’t! I don’t give a toss how innovative a display is, I care how well it performs. Jeez, do people not even know what the word “innovation” means anymore? It’s as if people can’t think something is good without calling it innovative.

To be clear, I’m not saying this display isn’t innovative - I know nothing about display manufacturing so I couldn’t comment on that.

You do realize you just proved them right, right?

“The key element for a great Smartphone has always been a truly innovative and top performing display”

You just said you only care if it performs well. Wouldn't Top Performing fall into that?

Also, both go hand in hand. To be top performing...you need to be truly innovative. SO you cant pick or choose either or.
 
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Yes, it is. Right down to Samsung's diamond pixel arrangement.
Apple didn't design this display. They gave Samsung a spec sheet and said we want a display that can do x, y, and z.
Look at the close-ups of the display pixel arrangement. 100% Samsung design.
Apple wrote their own display software with support from Samsung.
Oh man, they're so cooperative at post-thermonuclear wartime.
Just curious: if pixels behind the Notch fail will they remain within specs ?
 
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Yes, it is. Right down to Samsung's diamond pixel arrangement.
Apple didn't design this display. They gave Samsung a spec sheet and said we want a display that can do x, y, and z.
Look at the close-ups of the display pixel arrangement. 100% Samsung design.
Apple wrote their own display software with support from Samsung.

It is not the same, there are a number of difference's that clearly show the actual design is different. Just because they use a diamond pixel layout does not automatically mean Samsung desinged it. The fill factor is one of the significant differences between the Note 8 & iPhone X. If Samsung knew they could make a display as good as the iPhone X why did they not design it to the same specs as the iPhone X for the Note 8?
 
But I thought there was no way it could be any better than a Samsung display because Samsung supplies it?!

That’s what people said.

But they forgot (or pretend it doesn’t matter) that two very important features make Apples screen better than Samsung.

First is Color Management which Samsung doesn’t have (and no, those stupid “modes” they use aren’t color management) and which Google only just recently added to Oreo. The second is individually calibrated displays. Take a first-rate OLED panel and add these together and you get the iPhone X.
 
You do realize you just proved them right, right?

“The key element for a great Smartphone has always been a truly innovative and top performing display”

You just said you only care if it performs well. Wouldn't Top Performing fall into that?

Also, both go hand in hand. To be top performing...you need to be truly innovative. SO you cant pick or choose either or.

Err, no. Being well implemented with high standards, great attention to detail and exacting quality control is what makes something great, not the fact that it’s a new idea. Same thing that makes Apple products great.
 
What? Suddenly DisplayMate's rating matter again once the iPhone X takes the top spot? Amazing.

Well to be fair, lots of people that felt the Note 8 had the best display had dismissed any positive reviews of the X and said that displaymate is the only review to trust. Now that it deems the X as the best, we get comments such as yours. Personally, I always felt they were the one to trust. I may be wrong though.
 
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