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Of course it does... I am very forward thinking, so why wouldn't I be happy that Samsung's advancements in screen tech trickle into my purchases as early as next year?

From Displaymate:

But what makes the iPhone X the Best Smartphone Display is the impressive Precision Display Calibration that Apple developed that transforms the OLED hardware into a superbly accurate, high performance, and gorgeous display!!

That's not coming to Samsung next year. Samsung undoubtedly makes the best OLED hardware, but I highly doubt they gave Apple anything better than what they give themselves.
 
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Wrong. I said Apple loves the notch for distinguishment. I don't care what people think, but I did need a phone that could last past noon, so I tried the X. "Mine" stood out because it was the only X. Has nothing to me wishing to stand out, but thanks for your free psychoanalysis.
Yeah, a hole in the center is identical to a small notch, nice one.
 
Of course it does... I am very forward thinking, so why wouldn't I be happy that Samsung's advancements in screen tech trickle into my purchases as early as next year?



When I compared my Galaxy S6 edge+ to the X, my phone looked more balanced and neutral than the iPhone with Night Shift off. It was comparably warm, and the pixel density didn't even look as good either. I think people are freaking out (positively) because it's the first time they've seen an innovative-looking display on an iPhone since the original Retina Display.

Yeah they did something wrong when calibrating these apple screens. I think they completely screwed up the white point somewhere along development and mad these screens a nasty yellow hue. Something needs to be done to fix this.
 
Having spent a few days with mine, I think the display is the weakest part. The off-axis colour problems make it feel like a backward step from my old iPhone 6.
 
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I've always wondered, if Samsung is the manufacturer, what prevents them from steal and copying this technology? Why doesn't Apple use a non-competitor like maybe Sharp?
That’s what I thought until I saw the display test. Apple actually uses the same diamond pixel layout found in many Samsung phones. It’s just plain Samsung hardware. They just calibrated the display to their liking...
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God there are some daft individuals here. By the very same logic ( applied here by some) Every bit of plastic, metal, rubber used in Apple products is their TECH/DESIGN, When Intel was giving apple preferential treatment on early release of certain CPUs they too must have been specced and designed by Apple, Intel was just a dumb manufacturing foundry.

If apple designed this OLED panel Why the f did they not specify:
1. No screen burn in
2. No colour shift
3. Higher peak Brightness?

It's samsung's TECH like the other posters have said the ONLY thing apple is responsible for is the calibration.
Amen to this! Let’s move on. The important question is how well the display’s going to age.
 
Sure, UDC makes the magic powder (and lPs) that makes OLED possible. This is akin to wireless IP's created by Qualcomm, Ericsson, Nokia, Moto and others that drive market demand for Apple's mobile devices. It's a public company and their patents are widely licensed, though, in mobile displays, Samsung is the only one to gain from their pioneering work.
They hold many more patents than just the powder within OLED displays, They own many of the manufacturing processes, sub-pixel patents, methods for reducing burn-in ETC. I am not saying Samsung doesn't hold a vast library of patents, however many of them rely on UDC patents, and their improvements associated to them. Similar to many of Apple's LCD patents relying on the underlying technology they based it on.

You should also take a look at UDC's financials, and what Samsung pays them in licensing before you pass judgement on who gains what. Stock for UDC jumped when it was reviewed that Apple was going to produce a device using OLED. While Samsung benefits from Apple paying licenses to their patent portfolio, in some ways, UDC does even more.

At the end of the day, I agree with something you indirectly touched on. Taking a stroll into the Legal information on an iPhone (and any Smartphone for that matter) will reveal a plethora of patents device makers like Apple, Samsung HTC, LG and others license to make our smartphones possible.

It is rare that any of the features / inventions we enjoy in our devices, actually came directly from an idea from that given manufacturer.


By the Way. People crediting Pentile as being a Samsung Invention, need to listen to this wonderful inventor, about some technology Samsung Purchased when they purchased her intellectual property. Without her, we wouldn't have the amazing displays we enjoy in many of our devices.

 
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That’s what I thought until I saw the display test. Apple actually uses the same diamond pixel layout found in many Samsung phones. It’s just plain Samsung hardware. They just calibrated the display to their liking...
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Amen to this! Let’s move on. The important question is how well the display’s going to age.

Except not all the screens are calibrated properly. There unreal amounts of screens that have yellow hues to them and don’t show white at all. It’s like they failed to calibrate the white point properly. My screen constantly look like night shift is on the lowest setting. There’s no difference between night shift being on, and off. Either way it looks the same.
 
I agree with you on the second part... however when I compared the iPhone X to my Galaxy S6 edge+, it was immediately apparent that the iPhone had a warmer tone to it that didn't look quite as natural as my phone. Also, the clarity (pixel density) didn't look as sharp on the iPhone. Again, I am not trolling and am not an Android fanboy. I want Apple to have the best display so I can have a reason to switch back. But time and time again, my eyes prefer the screens on Samsung devices.

It may not seem quite as natural to you, but the iPhone X screen is definitely, objectively closer to reference than the S6. And in fact, Samsung has only in the last couple of years been able to get their color accuracy to where I would consider it "acceptable." I'd bet that one of the reasons it took Apple this long to get an OLED screen is because they didn't think the tech was really there yet until now.

People will have their personal preferences, sure. We have to accept that. For a long time, people were used to cheap LCD displays that usually exhibited a noticeable blue shift. A lot of TVs also had that in their "standard" modes, which is why most TV calibrations start with the Warm2 mode. So in fact, it's possible that your preference is for "cooler" whites. But that doesn't change the objective reality of what the reference should look like.

IMO, getting as close as possible to reference is important because that's as close as possible to the intended look of the creators.
 
From Displaymate:



That's not coming to Samsung next year. Samsung undoubtedly makes the best OLED hardware, but I highly doubt they gave Apple anything better than what they give themselves.

You may have missed it, but Samsung simply produced in mass quantities the display that Apple developed. Apple designed and developed it, provided the specifications to Samsung, and Samsung used their equipment to produce it. That's all. That's like me making a recipe for an award winning chili, but me giving you the chili to make in your kitchen since my kitchen was under renovation. I made the recipe, you simply cooked it for me.
 
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I don't know why people are making such confident assertions that on who, and to what degree, the technical design of the screen an be ascribed to Apple or Samsung. The truth is none of us know and neither Apple or Samsung are likely to say, for their own reasons. People are just pulling the assertion from where the sun don't shine.
 
Having spent a few days with mine, I think the display is the weakest part. The off-axis colour problems make it feel like a backward step from my old iPhone 6.
You have to be kidding.

The Displaymate report states it has amongst the best off-axis colour retention of any smartphone display, and whilst there is a slight blueing of the screen the more you tilt it, it's nothing dramatic until you get to extreme viewing angles.

And not to rely on the report alone ...do you remember there was a raft of complaints when some of the iPhone 4 screens favoured a yellow hue? That was an LCD display! Personally, I'll take the off-axis colour shift along with the benefits of a more accurate colour palette on-axis and sharper images all round. It just proves the old adage: You can please some of the people some of the time, you can please some of the people all of the time, and you can please all of the people some of the time, but you can't please all of the people all of the time.

Perfection is impossible.
 
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Not in a released product, I am pretty sure that there are prototypes in some places with this.
In a few years microleds will be available, most of the display is empty space, the microleds take up just a tiny space, so all that space that's left behind can be used for behind the display sensors.
And the earpiece can be more up a bit on the "rim" of the phone.

Well great. I'll just go on down to the store and pick up a prototype then!
 
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You have to be kidding.

The Displaymate report states it has amongst the best off-axis colour retention of any smartphone display

Displaymate can say whatever they want, but the fact is that if I put it side by side with my iPhone 6 and move a bit, white stops being white pretty quickly on the X, while it stays perfectly white on the 6.
 
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You have to be kidding.

The Displaymate report states it has amongst the best off-axis colour retention of any smartphone display, and whilst there is a slight blueing of the screen the more you tilt it, it's nothing dramatic until you get to extreme viewing angles.

And not to rely on the report alone ...do you remember there was a raft of complaints when some of the iPhone 4 screens favoured a yellow hue? That was an LCD display! Personally, I'll take the off-axis colour shift along with the benefits of a more accurate colour palette on-axis and sharper images all round. It just proves the old adage: You can please some of the people some of the time, you can please some of the people all of the time, and you can please all of the people some of the time, but you can't please all of the people all of the time.

Perfection is impossible.

The on axis color palette of my iPhone X is awful. Everything is a nasty dingy yellow hue. If I turn my phone just slightly maybe even 1mm it becomes perfect. There are plenty of folks phones out there that have this issue. There is something wrong SOMEWHERE.

Night shift on the lowest setting is exactly the same as my phone with night shift off the setting doesn’t change my screen. It’s almost like night shift hues are stuck or something.

There are floor models in the apple store that look perfect and don’t have this issue, yet there are some on the floor that do. There is once again “yellowgate”. For 1000$ there shouldn’t be, apple needs to do something.
 
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Apple designed it, not Samsung. The same way Samsung was manufacturing the A9 chips for the 6S/6S Plus: they had nothing to do with the design.
How do you know? From what I've read on Displaymate, it seems Apple is only responsible for software/calibration.
 
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You have to be kidding.

The Displaymate report states it has amongst the best off-axis colour retention of any smartphone display, and whilst there is a slight blueing of the screen the more you tilt it, it's nothing dramatic until you get to extreme viewing angles.

Perfection is impossible.

I don't see where they said that, I think they said that it has one of the best off-angle viewing, but included brightness in that. That being said, if their sample was anything like my phone, they are either crazy or blind. The color shift is horrible. I thought I could get used to it, but the more I use it the more I hate it. WAY worse than my iPhone 6. It's simply not a credible device for photography with a screen like that.

It sounds like there may be different types of screens out there, maybe Samsung isn't running the same process on everything. I simply can't believe everyone else is looking at the huge shift I see and saying it's "relatively small".
 
How do you know? From what I've read on Displaymate, it seems Apple is only responsible for software/calibration.

And how Displamate know that ? They may know only what Apple told them and Apple told press that this display was fully engineered and designed by them, not Samsung.
 
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I don't see where they said that, I think they said that it has one of the best off-angle viewing, but included brightness in that. That being said, if their sample was anything like my phone, they are either crazy or blind. The color shift is horrible. I thought I could get used to it, but the more I use it the more I hate it. WAY worse than my iPhone 6. It's simply not a credible device for photography with a screen like that.

It sounds like there may be different types of screens out there, maybe Samsung isn't running the same process on everything. I simply can't believe everyone else is looking at the huge shift I see and saying it's "relatively small".

I don't know, maybe there are different types of screens out there, or the qc on them isn't great. On my screen, you have to look at it pretty far off axis to see the shift, and it's a pretty subtle shift at that. I'm not saying you're lying, but either you have a defective screen, or your assertion that it's "not a credible device for photography" is total hyperbole.
 
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