DisplayMate: iPhone X Has the 'Most Innovative and High Performance' Smartphone Display Ever Tested

[c0052350@live]

God there are some daft individuals here. By the very same logic ( applied here by some) Every bit of plastic, metal, rubber used in Apple products is their TECH/DESIGN, When Intel was giving apple preferential treatment on early release of certain CPUs they too must have been specced and designed by Apple, Intel was just a dumb manufacturing foundry.

If apple designed this OLED panel Why the f did they not specify:
1. No screen burn in
2. No colour shift
3. Higher peak Brightness?

It's samsung's TECH like the other posters have said the ONLY thing apple is responsible for is the calibration.

 

[tennisproha]

First of all Sharp doesn't even manufacture OLED as far as I know. I think the only 2 manufacturers are Samsung and LG and Samsung has by far the more advanced OLED tech for smartphone form factors (LG produces excellent tv OLED panels but mediocre to bad ones for phones -- witness the Pixel 2 issues; meanwhile Samsung strangely produces no OLED tvs). And Samsung probably is the only manufacturer in the world who can produce them in the extreme volume that Apple needs. Also, if their quality demands are higher, that means they need to reject more panels and that requires an even higher rate of production.

But Apple is always looking to diversify its supply chain. Since almost everything Apple makes now is so dependent on the screen, I always wonder why they don't manufacture their own. I know it would be massively expensive, but even spending tens of billions of dollars on factories is rather trivial to Apple these days. Then they could sell their reject panels to Google.

Ah good to know. Looks like Sharp is just starting to ramp up production of OLED.

 

[jkdsteve]

Meh, the off-axis colour accuracy (shift) performance is poor compared to LCD.

 

[tennisproha]

Don't believe what others are saying... This is not designed by Apple. This is nothing like CPU fab... Note Displaymate only credited Apple with an excellent calibration not design. This screen technology and design is completely Samsung and along the path they have always developed the best screens on the market, Apple is simply a client that set specific requirements and paid for it.

For example the increased off angle brightness is likely due to the increased Diamond Pixel fill factor... The Diamond Pixel OLED layout and tech being something Samsung has done for years and has slowly been evolving. Likely the same fill factor on the much larger Note 8 would've shot it's price up a lot more. The S8 for example has a similar screen size to the iPhone X and it's $250 cheaper.

Here's a high res picture of the Note 8

http://www.displaymate.com/Diamond_40.html

and the iPhone X

http://www.displaymate.com/Diamond_41a.html

Basically Apple just paid for them to pack in their existing format a bit more. This matches the price where the iPhone X costs more than the Note 8 yet has a much smaller lower res screen.

Again Apple just paid for what Samsung already had the capabilities to do and paid for a slightly better calibration. Most of the color accuracy differences are almost outside of the range of human perception (which is likely why Samsung pays for a cheaper calibration) though Apple should get credit for putting money into that direction.

It's not a clean sweep for the iPhone X screen, most attributes are basically the same considering it's the same tech just a slightly different variation... Though the Note 8 does reach a higher peak brightness in auto-brightness in high ambient light, 1240 vs the 800 of the iPhone X, also the Note 8 has slightly less bright off angle viewing though slightly better off angle color accuracy (so you might see a drop more color distortion at off angles on the iPhone but it'll be a bit brighter).

Again read Displaymate review, this is not an Apple designed screen like a designed CPU... this is a typical Samsung designed screen that slightly leapfrogs it's own screens like they always do with an excellent Apple calibration (likely just coming down to cost there, also the Samsung screens support 4 screen modes with an Adobe RGB color space mode that the iPhone doesn't cover, that might factor into calibration costs).

Credit where it's due... the iPhone finally has the best screen on the market by buying it from Samsung and paying for a better calibration. Though it doesn't compete in the same screen size as the Note 8... that $999 iPhone X would probably jump to $1300+ in that case.

Dude, chill. We get it. You don't have to beat a dead horse.

 

[mi7chy]

I've always wondered, if Samsung is the manufacturer, what prevents them from steal and copying this technology? Why doesn't Apple use a non-competitor like maybe Sharp?

That makes no sense. It's like like saying, if Dell is the PC manufacturer, what's preventing them from stealing Intel CPU technology?
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It's samsung's TECH like the other posters have said the ONLY thing apple is responsible for is the calibration.

And, the specification for cutting a notch on a perfectly good display. Now, it's possibly the notch is a Samsung requirement for selling AMOLED displays to Apple so it doesn't look too much like a Samsung device.

 

[fmalloy]

Scholastic published Harry Potter.

Doesn't make them better writers than JK Rowling

It's a bad analogy, but in this case Samsung is the JK Rowling - they did all the innovation, design, and manufacturing of an extremely complex technology. All Apple did was have Jony Ive slam his fist on a table and demand that Samsung provide them the best displays that are "magical".

 

[The Game 161]

not surprised it is a stunning display

 

[fmalloy]

Dude, chill. We get it. You don't have to beat a dead horse.

And the same goes for when the fanboys say they don't mind the notch, that it's the best iPhone ever, yada yada.

How about the fact that the "bezel-less, all-screen" phone has a clear black bezel running all the way around the thing? That a dead horse too?

 

[raghu8912]

But I thought there was no way it could be any better than a Samsung display because Samsung supplies it?!

none of the parts in an iPhone are off the shelf, all the components are custom made.
There is lot more to display than just the display itself.
People who don't have experience in manufacturing don't understand this.
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Good job Samsung

If Samsung can do it, why is color accuracy in S8 poor compared to iPhone X ?
Display is just part of the whole story in picture/Display quality, calibration, what kind chip is driving that display, software etc.
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Glad they put it "only" being 2.5k resolution to rest

More than adequate PPI to ensure sharpness for 20/20 eyes

it is not over, i am sure some android manufacturer will come up with a 4K display on a phone to convince people that they need 4K display on a phone, won't be surprised if we see a 8K display on a phone.

 

[deanthedev]

Then, comes the record Absolute Color Accuracy where Apple went out of their way to achieve the best mark with each individual unit calibrated at factory.

Apple has been calibrating individual displays for some time now. They’ve also had color management for some time. If that’s going “out of their way” then Apple started long ago.

The two actually go hand-in-hand. You can’t properly calibrate a display if the OS doesn’t have color management.

Again Apple just paid for what Samsung already had the capabilities to do and paid for a slightly better calibration.

Credit where it's due... the iPhone finally has the best screen on the market by buying it from Samsung and paying for a better calibration. Though it doesn't compete in the same screen size as the Note 8... that $999 iPhone X would probably jump to $1300+ in that case.

Absolutely and completely wrong.

What exactly is a “better calibration”? You either calibrate the screen and produce a profile for it or you don’t. Calibration isn’t something done to a screen during manufacture. It’s a measurement done on an actual device.

Samsung doesn’t have the capabilities to offer this because Android doesn’t have color management (finally added in Oreo).

 

[raghu8912]

Yes, it is. Right down to Samsung's diamond pixel arrangement.
Apple didn't design this display. They gave Samsung a spec sheet and said we want a display that can do x, y, and z.
Look at the close-ups of the display pixel arrangement. 100% Samsung design.
Apple wrote their own display software with support from Samsung.

So Samsung is using lower quality displays in Galaxy 8 phones, and supplying better displays to Apple ?

 

[OldSchoolMacGuy]

none of the parts in an iPhone are off the shelf, all the components are custom made.
There is lot more to display than just the display itself.
People who don't have experience in manufacturing don't understand this.

My comment was meant to be sarcastic. Seems a lot missed that.

 

[840quadra]

God there are some daft individuals here. By the very same logic ( applied here by some) Every bit of plastic, metal, rubber used in Apple products is their TECH/DESIGN, When Intel was giving apple preferential treatment on early release of certain CPUs they too must have been specced and designed by Apple, Intel was just a dumb manufacturing foundry.

If apple designed this OLED panel Why the f did they not specify:
1. No screen burn in
2. No colour shift
3. Higher peak Brightness?

It's samsung's TECH like the other posters have said the ONLY thing apple is responsible for is the calibration.

I think you, and many Samsung fans should look up a company called Universal Display Corporation, their website is conveniently located at OLED.com .

Most all AMOLED patents that Samsung uses, are under license from them, including the technologies used in the iPhone’s OLED screen.

 

[mi7chy]

Bringing these pictures to my barber today so it can match the phone.

 

[Tummy]

lol their website is soooo out of date. look at this:
http://www.displaymate.com/iPhoneX_ShootOut_1a.htm

Agreed. Loses a bit of credibility if you click on the actual site.

 

[TigerWoodsIV]

I think the problem here is a software problem. The decision to use as much of the screen as possible, was the right one.

Remember, iOS has until now been designed for rectangular screens with 90° corners and no notch. The OS was adapted to work on iPhone X, "adapted" being the important thing to note. They didn't redesign the entire iOS to work on iPhone X. They merely made changes to make it work. Since iPhone X's screen type is the one that we're likely to see going forward on all iPhones, iOS design will begin to be designed specifically for the notch and rounded corners.

The OLED screen and the notch make the iPhone X a perfect candidate for a dark mode OS. Apple already has a precedent for this on Apple Watch. The OS and all apps are made to work on a dark screen with only the UI elements and contents surfacing as objects on an otherwise dark screen.

I'm looking forward to iOS 12 where I think we'll begin to see this new UI direction begin fleshing out.

That makes logical sense, and I hope so. Been wanting that dark mode for a while just as a change of pace, if nothing else.

 

[Truefan31]

Could be better if it wasn't missing a big chunk of the top screen. Looks like a giant cluster of bad pixels.

The best rated display can be better? Yes, but pretty impressive for a supposed first attempt.

 

[bobenhaus]

Samsung makes very good OLED screens . I'm glad Apple purchased 70 million from them. Congrats Samsung on your OLED Technologies! Whoohoo!

 

[DNichter]

I don't really care who takes the credit for it, as long as it's on my iPhone X.

 

[xmarcuswildx]

Uh. What. Have they seen the post of 25+ pages of everyone with issues with their screens? There is some sort of massive manufacturing defect somewhere.

There are NUMEROUS phones with yellow tinted screens that is not showing whites correctly at all. There is some issue going on where looking at phone head on there is a nasty yellow piss color on all whites. The screen is beautiful when turning it BARELY 1mm to the side it becomes perfect.

Something is wrong. I find this post ******** and it will come out that there is a massive issue going on with the iPhone screens.

I compared mine to a few models in the store and some are perfect, clear white screens and some are yellow. Something was NOT done correctly.

These screens are complete ****.
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Happy to see this. The screen is the most important part of a smartphone. Apple's is the best you can get.

My screen is complete ****. Nasty yellow hue. Don’t buy this post 1 but there are TONS of bad models. This screen is NOT done correctly on a large quantity of models.
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not surprised it is a stunning display

My iPhone 7 Screen was better. My screen on my X is terrible. It’s got a nasty yellow hue on it. It’s NOT normal.

 

[Zwhaler]

As a Samsung owner, it makes you happy that a Samsung screen in an iPhone is better than a Samsung screen in a Samsung phone? Weird.

Of course it does... I am very forward thinking, so why wouldn't I be happy that Samsung's advancements in screen tech trickle into my purchases as early as next year?

My iPhone 7 Screen was better. My screen on my X is terrible. It’s got a nasty yellow hue on it. It’s NOT normal.

When I compared my Galaxy S6 edge+ to the X, my phone looked more balanced and neutral than the iPhone with Night Shift off. It was comparably warm, and the pixel density didn't even look as good either. I think people are freaking out (positively) because it's the first time they've seen an innovative-looking display on an iPhone since the original Retina Display.

 

[totulao]

Now where's the guy who said we got the 6th gen samsung S6 display instead of the 9th gen note8 display? When will people start realising that Samsung Display just manufactures these displays designed by Apple?

 

[tooltalk]

I think you, and many Samsung fans should look up a company called Universal Display Corporation, their website is conveniently located at OLED.com .

Most all AMOLED patents that Samsung uses, are under license from them, including the technologies used in the iPhone’s OLED screen.

Sure, UDC makes the magic powder (and lPs) that makes OLED possible. This is akin to wireless IP's created by Qualcomm, Ericsson, Nokia, Moto and others that drive market demand for Apple's mobile devices. It's a public company and their patents are widely licensed, though, in mobile displays, Samsung is the only one to gain from their pioneering work.

 

[convergent]

The more I use it...I actually like the notch. AND I'm also 100% convinced that Apple didn't "settle" for the notch. They absolutely left there as branding. I was in a big group of people over the weekend. Every single phone in the room looked identical from +10 feet. Except mine. Apple totally loves the notch for the distinguishment.

My gosh... that is making lemons out of lemonade if I've ever heard it. So you would rather have a big notch out of the screen than it completely cover the surface? I don't buy it. By your logic, you could put a big hole through the center of the phone and it would really stand out! There is a reason why none of the rest have a notch. Sounds like you are more worried about people noticing you with the latest iPhone than its function. That's great that you are happy with the X.

Displaymate, "iPhone 8 screen is best ever!"
Apple Fans, "OMG I love Displaymate. Such a trustworthy source!!!1"
Displaymate 2 weeks later, "Pixel 2 has best screen ever!!!1 iPhone 8 suxs"
Apple Fans, "OMG I hate Displaymate. Do not trust them. They are morons."
Displaymate, "iPhone X has best screen in the world!!!!1"
Apple Fans, "OMGS!!!! Displaymate just said iPhone has best screen. Such a trustworthy source!!!1."

You can add the Note 8 to the list because this same site says the Note 8 has the best smartphone display. They seem to like using that phrase. Maybe stop using "best". If found the site to be one confusing mess to try to make sense off too.

If Samsung can do it, why is color accuracy in S8 poor compared to iPhone X ?

First of all, its not "poor". This same site said the Note 8 has the best smartphone display. Nothing about it could be "poor" and get that accolade. But, to address your question. There is a difference between color accuracy and color preference. Samsung has always given their smartphone displays more saturation for more punch. You can adjust it down, but I kind of like it, and its one of the things their phones are known for. Color accuracy is most important when you are doing photo editing and printing and its important for them to match. Its also highly affected by ambient lighting. This is why I think a lot of X owners are not liking the look or hue of their displays. Its probably accurate, but not pleasing to look at.

 

[Zwhaler]

It came with two things that Samsung isn't going to give you so easily - Apple requiring a higher quality than Samsung produces on its own, and at a cost that Apple passed onto its customers.

I agree with you on the second part... however when I compared the iPhone X to my Galaxy S6 edge+, it was immediately apparent that the iPhone had a warmer tone to it that didn't look quite as natural as my phone. Also, the clarity (pixel density) didn't look as sharp on the iPhone. Again, I am not trolling and am not an Android fanboy. I want Apple to have the best display so I can have a reason to switch back. But time and time again, my eyes prefer the screens on Samsung devices.

I don't care about justifying my purchase–my phone is already 2 years old. It's about being neutral, and that was my impression. I would be happy to compare again next time I'm in the store. Yes, Apple has some innovative tech in the screen that they required from Samsung. But just wait until they release the foldable tablet-phone...