What does this prove? Nothing.
This is the one for Note 9. As you can see Note 9 beat XS Max in many of the "XS Max is best categories"
- Absolute color accuracy: Note 9 is better
- Change in Peak Luminance: Note 9 is better
- Contrast rating: Note 9 is better
- Screen reflectance: Note 9 is better
- Peak brightness Note 9 is better
And Note9 scored the "best" in 11 categories compared to XS Max 8 categories
Displaymate gives
"Best Smartphone Display" moniker to those very good screen that scored A+ rating.
It is just Ifans shamelessly interpreted "Best Smartphone Display" moniker for XS max as being the one and only one.
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