Since I just lost my entire freaking message (it was LONG), I'll keep this shorter.
the future said:
The Dell display is 799, isn't it? Twice that would be 1599, not 1299.
As I've posted (
see here), the Dell can be had for much lower than the MSRP (unlike Apple displays). In fact, as they were selling down below 700, that's in fact close to half the price of the Apple 20. And if you buy an upper-end XPS, you can get it down under $500. Sheesh. Apple should really do bundle deals like that!
The Dell has more features, and costs less, simply put. Apple hasn't truly justified the pricing of their displays, and my personal opinion is they simply can't at this point. (Well, I'll give them a bit more credit than that -- their build quality is generally impressive...)
Yeah, the mac-only addicts among us (I was one once -- some might know me from a stint at my old company Reality Bytes) will buy Apple just because it is Apple, as will the people 'who don't know any better'. In fact, that's why I started CHAITGEAR, to try and inform average consumers of all the great stuff out there. Certainly, anyone price shopping will find things like the Dell, and purchase it without a second thought (at least if they aren't hard-core Mac-based graphics folks).
Just to reiterate, I believe that Apple's SWOP certification is specifically in combination with certain calibration hardware -- the same class of hardware you can go buy (with software) to calibrate any LCD (or CRT) on the market, within reason, Mac or PC.
Dell isn't the only competition BTW. Well, in the 20" yes this is new, but not at 23". The Sony is a nice display, and frankly the HP L2335 wins hands down on price-for-features. Same res, better contrast, Pivot, swivel and height adjust (really nice), plus not just DVI -- also VGA, Svid, composite, AND component (yes, use it as an HD set!). All that for around $1500, 3/4 the price of the Apple equivalent. Oh, did I mention 3 year parts/labor/onsite warranty?!?
So, back to the question this thread poses... Apple >should< drop their prices, at least 20-25%, to try to get more competitive in pricing. The shift to a DVI connector certainly helped grow market share inside and outside the Mac OS world -- but that's obviously no longer far enough on the feature front. (Lord knows I won't guess at what they WILL do, as I've been saying every year "This is the year Apple understands GAMES drive the industry, and gets behind game development"...)
Can Apple continue to justify their premium costs? Hmmm. No. At least not unless you just have to have an Apple Alu display to match your new G5.

Over the past few years Mac machine prices have been dropped to be more in line with those of Dell, HP, and other first-tier manufacturers. Now it's time for display prices to follow. (I should note I applauded the price drops that came with the Alu display introductions -- it just seems the LCD space has shifted faster than Apple has adapted...)
And, I should note, I'm writing this using Windows XP, but on my Apple 20" Cinema Display (original edition!). Which I love.
Now where's the flash-drive iPod already?!?!?
-d