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Other than charging I only take it off for sunbathing to avoid the daft white band. If out in the sun generally (distance running/cycling) I swap wrists every now and then to avoid the same thing.
 
I've been wearing mine all the time but I also decided to take a break and see what happens. It's been a day and I'm almost missing it. I'm wearing a Casio F-91W now that I bought last year for 15€. The best things about not having an expensive smart watch on my wrist are no distractions and no worries if I break it.
 
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