Apple needs big changes at the top. Apple needs people who are hungry and motivated and extremely passionate themselves about Apple products and use them every day. They need a new jobs and have to stop being afraid to upset any group. Be bold. Believe in something and go for it. Apple used to be about bring products that helped change people s lives for the better using tech. They need to focus on their old core mission.
The really sad part is how many are cheerleading financial results, as the actual core values and competencies that built the reputation get eroded away entirely in the process of fully financially "optimizing" what the company was and now is.
Apple is getting fully "Cooked" by Tim