Do you think iPhone 6 will ship with Beats by Dre earbuds?

ThatsMeRight

macrumors 68020
Original poster
Sep 12, 2009
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So, I was just browsing the Beats (by Dre) website and I accidentally stumbled upon these:



They normally retail for $99, but in-ear headphones are generally high-margin products (e.g. very cheap to produce, yet very expensive to buy).

Do you think Apple might include these Beats earphones? It would be a massive marketing advantage for Apple and the colours happen to match the colours of the iPhone.

They can advertise with the popular Beats brand and say $99 headphones are included (while in reality, it might only cost Apple $5).

Or do you think Apple will continue including their standard 'EarPods'?
 

Black Magic

macrumors 68020
Sep 30, 2012
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Doubt they would. They would lose money if they didn't mark up the price on the entire phone. Beats are seriously overpriced.

They will probably throw in a free 1 month subscription to Beats Music Service though.
 

ThatsMeRight

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Original poster
Sep 12, 2009
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Doubt they would. They would lose money if they didn't mark up the price on the entire phone. Beats are seriously overpriced.

They will probably throw in a free 1 month subscription to Beats Music Service though.
Except Beats is now part from Apple. Apple doesn't pay the [overpriced] customer price. They pay the production price, which is probably very low.
 

sunking101

macrumors 604
Sep 19, 2013
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Except Beats is now part from Apple. Apple doesn't pay the [overpriced] customer price. They pay the production price, which is probably very low.
Sure, but they will want iPhone users to 'upgrade' to these Beats earphones. Why would they include them?
 

ThatsMeRight

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Original poster
Sep 12, 2009
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Sure, but they will want iPhone users to 'upgrade' to these Beats earphones. Why would they include them?
To get them in the Beats ecosystem. These in-ear headphones are basically the most basic headphones Beats offer.
The real upgrade, of course, will be the over-ear headphones that cost hundreds of dollars.

Additionally, there is the marketing benefit. "An iPhone includes Beats headphones worth $100 for free!" (While those headphones only cost Apple maybe $5).
 

Black Magic

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Sep 30, 2012
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Except Beats is now part from Apple. Apple doesn't pay the [overpriced] customer price. They pay the production price, which is probably very low.
True but Apple is about profit margins. Giving away millions of headsets/earbuds for free with purchase of an iPhone doesn't make any dollars so it doesn't make any sense. iPhone (6, Air, L) will be purchased by the tens of millions. Saturating the market with free Beats will leave nobody left to buy them off the shelf. Folks typically don't refresh headphones/earbuds yearly either.

It would be nice though.

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Sure, but they will want iPhone users to 'upgrade' to these Beats earphones. Why would they include them?
I agree with this and like how you put quotes around upgrade. Beats are marketed as premium headphones. Even the in-ear versions are $129 retail. Giving them away hurts the premium image/marketing.
 

juanrp

macrumors 6502a
Jun 14, 2014
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No, I don't think so. They prefer for people to 'upgrade' to them so Apple still makes money.

I do wish however, that they would make color matched EarPods...I got nothing to lose with just hoping. Although hope is a dangerous thing.

Anyway, I wish they would bring Beats audio over to the iPhone...my sisters M7 has great speaker quality, maybe the iphone could bring that to the table. Depending on how apple integrates it, of course.
 

Bobby Corwen

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Jul 16, 2010
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Its not about money or cost. They could manage it theoretically... but the problem is more about the urban nature of their frequency equalizations.

In short, its not a mass solution, only for the hip crowd.

As much as I would like a pair of these for free with a phone as opposed to the generic sound of the current buds (and why does the left always break every time), its just not neutral enough of an EQ style like the current pods and the previous buds to be versatile enough for a wide variety of people and uses.

The current pods are also more comfortable and breathe lighter than suction cup sound blocking in-ear types that create a mini cave feeling in your brain that can be fatiguing like if you're just using the headset to have a voice call or something while driving.
 

Black Magic

macrumors 68020
Sep 30, 2012
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Its not about money or cost. They could manage it theoretically... but the problem is more about the urban nature of their frequency equalizations.

In short, its not a mass solution, only for the hip crowd.

As much as I would like a pair of these for free with a phone as opposed to the generic sound of the current buds (and why does the left always break every time), its just not neutral enough of an EQ style like the current pods and the previous buds to be versatile enough for a wide variety of people and uses.

The current pods are also more comfortable and breathe lighter than suction cup sound blocking in-ear types that create a mini cave feeling in your brain that can be fatiguing like if you're just using the headset to have a voice call or something while driving.
The current EarPods are stylish and go with any type of person (executive or young adult). Not sure I can say the same for Beats.
 

NovemberWhiskey

macrumors 68040
May 18, 2009
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It would be a great marketing move to at least offer the option of a beats upgrade (or perhaps if they offer several different tiers of iphone, put this on the high-end model as standard).

Even if they used a lower quality headset, just slapping the Beats name on there would attract buyers.

Of course this is purely from a marketing perspective. If they start doing this, that Beats acquisition is starting to look smarter and smarter.
 

jolux

macrumors regular
Aug 9, 2014
171
1
It just occurred to me that those colored Beats may have been a clever hint at things to come...
 

Gathomblipoob

macrumors 601
Mar 18, 2009
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you actually use those? missing out...

i guess some people don't like good earbuds.
No, I don't like exaggerated bass with my jazz, classical, and rock. If I want to drown out half of my mids and highs, I'll go with Beats.
 

Tthomas612

macrumors 65816
Aug 24, 2013
1,309
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I do like those ear buds, but I don't think that the iPhone 6, 6s, 7, 7s, the 6c, 6L. ... None of them will ship with them...

I understand Apple doesn't have to spend much money making this and that's the exact reason they won't ship them with any iPhone....

PROFIT MARGIN

You can sale double the amount of the iPhones or ear buds or phone cases or whatever that you sold last year, but if your profit margin drops instead of going up then there's a whole new set of problems.

Could I be wrong? Of course, but for one this just isn't the way Apple does things. We're talking about a company that still uses 16gb for the entry level flagship... Because of PROFIT MARGIN...

I don't see it happening not this year or anytime in the near or distant future
 

cmaier

macrumors G5
Jul 25, 2007
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To get them in the Beats ecosystem. These in-ear headphones are basically the most basic headphones Beats offer.
The real upgrade, of course, will be the over-ear headphones that cost hundreds of dollars.

Additionally, there is the marketing benefit. "An iPhone includes Beats headphones worth $100 for free!" (While those headphones only cost Apple maybe $5).
Didn't seem to work for htc when they tried it.
 

cynics

macrumors G4
Jan 8, 2012
11,313
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Has Apple ever included brand name stuff with anything they've sold? Getting some Beats earbuds with my iPhone just sounds cheesy.

Personally I'm fine with the standard earbuds. I'm not an audiophile so I have a tough time noticing better sound quality through better earbuds.

However I'm not opposed to the idea of higher quality earbuds standard in box.
 

x-evil-x

macrumors 601
Jul 13, 2008
4,480
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No, I don't like exaggerated bass with my jazz, classical, and rock. If I want to drown out half of my mids and highs, I'll go with Beats.
so you stick to earbuds that sound like crap. makes sense. I'm not saying you need beats but the apple earbuds are horrible(imo) i still have the unopened set from my last 4 iPhones if you want them
 

Black Magic

macrumors 68020
Sep 30, 2012
2,109
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so you stick to earbuds that sound like crap. makes sense. I'm not saying you need beats but the apple earbuds are horrible(imo) i still have the unopened set from my last 4 iPhones if you want them
Ill take them if they are the EarPods.

Regarding Beats (urBeats), I looked up the reviews on Amazon and came away unimpressed. Apparently the build quality is poor and they will break soon. Apple will want to avoid that PR nightmare.
 

iamMacPerson

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Jun 12, 2011
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If they do include them, I have a feeling it will be on the higher end models. Look at what they did with the 5th Gen Touch; the 16GB dropped price but $30, gained a camera and iPod touch loop, but no lanyard so it makes the loop pointless without spending the extra $20-$30.

They might make it where the 5.5" iPhone comes with Beats, but the 4.7" models come with EarPods. Or the higher capacity models get Beats and the lower end ones get EarPods.

It could be possible they will pull something like they did with the dock in the 1st Gen iPhone's case; include the Beats headphones with the iPhone 6, then the 6s will include only the EarPods.

The fact each color is named after the color of the iPhone (gold, silver, space gray) leads me to believe that they might be included if for no other reason then color coating. Would be nice if they were exclusive to the iPhone only, but they are already sold for retail so I don't see that happening.