Yes, you can read that "HUGE" in a Seinfeld voice. I think Apple has prided itself in secrecy over the new Apple TV for a reason: they're done playing around. Apple TV was never a true part of the Apple lineup. This is the Apple TV that becomes: Deeply integrated with Apple Watch, iPhone, iPad and Apple apps, such as reminders, calendar, etc. As the main Siri, the hub of the home, making an even better case for having a fully-connected home. A true gaming console, with performance superior to even full-blown consoles such as the Wii U. (Although capable, not quite up to par with the latest Xbox or PS4.) Ready for Apple's On Demand TV service, assuming deals are still being worked out. I believe this is the wild card that could cause Apple to announce the Apple TV today but launch it later than the other product announcements. A real Apple product. Not just an afterthought of an accessory.