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A true gaming console, with performance superior to even full-blown consoles such as the Wii U.



I'm sorry but that's a ridiculous thing to say. Gaming consoles including the Wii use a decent amount of graphics power, something the Apple TV is not built for. Not to mention the classic library of games that Nintendo boasts. It'll be a fine casual gaming device but nothing compared to the big three.
 
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Most adults don't "game" to begin with. Yes, many will play small app games on their smartphones or tablets, but they are not going to play games on the TV. Most adults have families, kids, etc. This doesn't happen. And, if a person does game already they already own an XBOX or Playstation. They are not going to buy an Apple TV for gaming.

Overall, Apple TV was suppose to bridge the gap between no TV and the cable bundles. If I can't watch my local channels along with about 10 cable channels via Apple TV there is no use for me. The only items I see the box performing is streaming Hulu and Netflix, but I can do that already without the need of an Apple TV. Most DVRs and gaming consoles have Hulu and Netflix already built into the device.

I'm curious about the etc. in "..families, kids, etc."
 
Useless to me if it does not stream Amazon Prime, like my Roku 3 does.

Also the remote is disappointing, I wish for a touch screen with keyboard for ease of searching for content.

The Roku 3 looks nice for specs, but no apps store. I can Airplay my Amazon Prime content to my Apple TV no problem with my iPhone 6 or iPad Air 2.

Content is king in this race and Amazon Fire TV (coming with 4K soon) and Apple TV look to be the content leaders so far. No slam on Roku if your needs are simpler. The content on Apple TV will be through the roof, just like the iPhone, iPods and iPad.

Is this the Apple remote you wanted? :p

apple%20remote_zpspjcjysb7.jpg
 
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Huge difference in terms of games. The Apple TV only has an A8 (not X) to begin with, so an A9X would bring roughly double the CPU and more importantly GPU power. A well-optimized game could squeeze more power than you'd think out of that chip.

The other thing with the A8 is that it provides access to the Metal API, though.
 
That's up to Amazon, not Apple. I see no reason they can't at the very least port their iOS app to tvOS.

Not only do I want to see the Amazon Prime video options, I'd like to see a full online shopping app for Amazon like the Gilt Store app. I buy about 80% of all my spending purchases on Amazon, so I want to see that.
 
Not only do I want to see the Amazon Prime video options, I'd like to see a full online shopping app for Amazon like the Gilt Store app. I buy about 80% of all my spending purchases on Amazon, so I want to see that.

Amazon and Vudu are an absolute must. I also want my airline apps, email apps and calendar apps.
 
That's up to Amazon, not Apple. I see no reason they can't at the very least port their iOS app to tvOS.
Actually, I'm pretty sure Amazon and Vudu would have loved to get on the current Apple TV long ago, but very likely it didn't happen because Apple blocked them. We'll have to see if they are more open and will allow direct competition to iTunes on the Apple TV app store.
 
Actually, I'm pretty sure Amazon and Vudu would have loved to get on the current Apple TV long ago, but very likely it didn't happen because Apple blocked them. We'll have to see if they are more open and will allow direct competition to iTunes on the Apple TV app store.
Under the old ATV operating system, every channel added meant changing the entire ATV "application" - there was a single application that had all the channels. As such, Apple had complete control over who they would work with to allow content in.

As we've seen on iOS, with a relatively relaxed attitude we can get "competitor" apps. Should be the same with the new tvOS app store.

Not only do I want to see the Amazon Prime video options, I'd like to see a full online shopping app for Amazon like the Gilt Store app. I buy about 80% of all my spending purchases on Amazon, so I want to see that.

That would require Apple and Amazon to come up with acceptable terms for in-app purchasing. They're miles apart on that historically.
 
Like others have said, it apparently lacks Amazon streaming. There are alot of Amazon Prime customers out there. Roku is very capable and a Roku 4 is scheduled to be out by year's end. I have watched alot of exclusive content on Prime when it wasn't available on Netflix. Like Justified and The American's. Plus they are getting better at originals. And a new Amazon Fire box is due to be out in weeks. I carry my smartphone everywhere I don't need more access to apps. I think the new Apple TV has missed the boat here.
 
Yes, you can read that "HUGE" in a Seinfeld voice.

I think Apple has prided itself in secrecy over the new Apple TV for a reason: they're done playing around. Apple TV was never a true part of the Apple lineup. This is the Apple TV that becomes:

Deeply integrated with Apple Watch, iPhone, iPad and Apple apps, such as reminders, calendar, etc.

As the main Siri, the hub of the home, making an even better case for having a fully-connected home.

A true gaming console, with performance superior to even full-blown consoles such as the Wii U.
(Although capable, not quite up to par with the latest Xbox or PS4.)

Ready for Apple's On Demand TV service, assuming deals are still being worked out.
I believe this is the wild card that could cause Apple to announce the Apple TV today but launch it later than the other product announcements.

A real Apple product.
Not just an afterthought of an accessory.




I think the one thing people are overlooking is the apps. Apps are going to be massive. Gaming will be massive. Universal apps are the key. If you have already spent money on an app for your iPhone or iPad you will have access to that app on the Apple TV. Now i'm not saying it's going to pull in the hardcore gamers but most everyone now is a casual gamer. If you buy an app on Roku as far as I'm aware those purchases don't roll over to your phones / tablets. Apple's system is all integrated and it will make a huge difference in my opinion. Sure you can buy games and Apps on Roku but they stay only on Roku. Amazon however does sync the apps between their Fire TV and android devices but there is always going to be android competition. I see Roku losing out in this battle because of the apps. I guarantee that apple with have amazon instant video, slingtv, etc. I think this will make apple the leader in streaming set top boxes. It might not be exactly what everyone hoped for but I believe it is enough.
 
I agree with JP2104.

Apple's victory with the iPhone may have been won with their App Store lead. Certainly, integration and UI were big factors, too. I see those same elements in play here.

The iPhone was too expensive and too limited in capability upon release. That didn't stop it from becoming a big hit and eventually maturing into something better. I think those same arguments against the ATV will be overcome here, too. So many in this forum are making this a hardware and price race and that's not going to end up being the deciding factor.

This product will become a convergence device quite central to our daily lives in ways we can't even predict yet. I think it's the beginning of a new era.
 
I just think it'll leave a bitter taste having to buy apps all over again for tv, so it would be MAS & iOS (pad & phone) should also include :apple:TV imo.

Possibly the apps you already bought for the iPhone/iPad may be available for free. If not, it's not a deal breaker for me. First, the apps are dirt cheap for most. Second, I'd want to reward the developers and pay for the app to get on the TVOS anyway.
 
I agree with JP2104.

Apple's victory with the iPhone may have been won with their App Store lead. Certainly, integration and UI were big factors, too. I see those same elements in play here.

The iPhone was too expensive and too limited in capability upon release. That didn't stop it from becoming a big hit and eventually maturing into something better. I think those same arguments against the ATV will be overcome here, too. So many in this forum are making this a hardware and price race and that's not going to end up being the deciding factor.

This product will become a convergence device quite central to our daily lives in ways we can't even predict yet. I think it's the beginning of a new era.
Note the the iPhone was first; the ATV is well behind others. And even now there are more Android phones out there than iOS phones.

It's got nothing that's cutting edge. Maybe they are saving that for a new effort with Apple TVs, who knows.

A TV is a TV. An Apple TV is just a dingus that plays media on a bigger screen and sound system. Maybe there are some apps that can show stuff on it, but you can already do that in a million other ways, with even more services than the ATV provides. For years and years now it's sat there while other devices cut out more of the traditional TV viewing audience. It's now a peripheral peripheral.

The only way anyone buys this is if Apple gets content others don't have. Not just apps, content. Give us a la carte access to any "channel" out there, with live TV, and you've got a winner. Not because the ATV is anything special, but because Apple is providing a better service than Comcast or Directv or Uverse.
 
I agree with JP2104.

Apple's victory with the iPhone may have been won with their App Store lead. Certainly, integration and UI were big factors, too. I see those same elements in play here.

The iPhone was too expensive and too limited in capability upon release. That didn't stop it from becoming a big hit and eventually maturing into something better. I think those same arguments against the ATV will be overcome here, too. So many in this forum are making this a hardware and price race and that's not going to end up being the deciding factor.

This product will become a convergence device quite central to our daily lives in ways we can't even predict yet. I think it's the beginning of a new era.

I agree. Apple has integrated iPhones, iPads, iPods, MacIntosh (And Windows too with iTunes) computers and the Apple TV into a seamless and very useful ecosystem. The inter connectedness and strength of that is way beyond the Android experience.

Not slamming Android or other set top TV boxes which are great too. It's just the Android side isn't attracting me away from the wonderful ecosystem that Apple is. I get a lot done for my business and pleasure. My time is not wasted making some things work together, it just does.
 
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Note the the iPhone was first; the ATV is well behind others. And even now there are more Android phones out there than iOS phones

The iPhone wasn't first. Not by many years. Its functionality was behind other smartphones of the day. Crippled by comparison. The one thing it did have was multi touch, which was new. It simply overshadowed everything that came before.
 
The iPhone wasn't first. Not by many years. Its functionality was behind other smartphones of the day. Crippled by comparison. The one thing it did have was multi touch, which was new. It simply overshadowed everything that came before.

Are you saying there were smartphones better than the first iPhone that also boasted internet surfing, music and great phone features with some apps like the ones that shipped on the first iPhone? What models were they. All the competing phones I was looking at, at the time had small screens and didn't deliver anything near the speed of web surfing of the iPhone. Also, like the iPod, the iPhone seemed to be so easy to configure and use than anything else.

Maybe I missed something.

I was initially skeptical of a touch screen phone with no physical keyboard. Trying the first iPhone in store proved to me that it was very workable. Obviously, years later, all smartphones have gone with touch screens…underscoring the fact that Apple integrated the best technology for ease of use for all users.

I don't think Apple is always first, but they do seem to have a knack for putting out good products. The Apple TV finally caught up to the rest of the Apple products. It was just okay so far compared to the rest of the Apple line. I'm very excited to get the new Apple TV.
 
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Hardware specs don't always equal winning to the regular consumer. Unlike us, Who are tech fans, the regular user is more impressed with ease of use and making their lives easier. Apple has been masterful at that. Even when their hardware was subpar to the competition. They won out because they were careful to focus on UI and making the software and hardware work together seamlessly.

Some of us are saying this ATV is a fail because it doesn't include 4k and HDMI 2.0..... All that really doesn't matter to the regular consumer. When they walk into a store selling an Apple TV and get a chance to demo one, they will buy it based solely on how user friendly it is.
 
Thepixelpusher,
Windows phones of the day had more features than the first iphone. The UI was atrocious but the features were there. Also, you could get a 624 MHz processor whereas the iPhone only had 400.
 
Are you saying there were smartphones better than the first iPhone that also boasted internet surfing, music and great phone features with some apps like the ones that shipped on the first iPhone? What models were they. All the competing phones I was looking at, at the time had small screens and didn't deliver anything near the speed of web surfing of the iPhone.
The first iPhone was actually very slow when surfing on the cellular network. People forget that it didn't even support 3G at the time. Nokia, Sony-Ericsson and some other phone manufacturers had 3G phones years before the iPhone came along. There were also app stores, integrated music players, and phones with big screens long before the iPhone. Their problem was that they were unable to integrate all the pieces into a truly user-friendly package.
Also, like the iPod, the iPhone seemed to be so easy to configure and use than anything else.
Yes. The UI, touchscreen, and ease of use is really what was so revolutionary about the iPhone.
 
gonna bomb worse than the apple watch. a lot worse. i can't see this having mass market appeal.

tv is for old people and old ppl are fine with current tv. techy ppl don't sit in front of the tv anymore.
 
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