After four long weeks, my new RMBP was delivered today. I scoured the screen, and everything looked to be okay. Shortly after, I used a SetResX to run native resolution, and much to my dismay, I found a dead pixel in the center of the screen. I was heartbroken, truly. I was legitimately upset, and planned on booking an appointment at the Genius Bar as soon as my shift ended. Before I made the call, I did some research online, and I was able to fix my dead (black) pixel.
Here is what I did to fix the dead pixel myself
**Do this at your own risk. I am not responsible for any damage you may cause your display by following this tip.
I found several tools online that claim to 'unstick' dead / stuck pixels. I decided to go with jscreenfix, which runs natively in OS X using java. I ran this for about 12 minutes (it recommends 20), checked, and the dead pixel remained. I ran it again for the full 20, checked, still no success.
I did some further searching, and found a post by a man who claimed he's be fixing dead pixels for years by "gently massaging them" with his finger. It seemed far-fetched, but a few other posters had chimed in, claiming success with this strategy.
I ran jscreenfix again during this procedure (behind the dead pixel, obviously). I wrapped my microfiber cloth around my finger, and applied very gentle pressure to the spot with the dead pixel while bracing the back of the monitor with my other hand. I used a soft press and release / rubbing technique, literally massaging the area. I did this for about 30 to 40 seconds, increasing the amount of pressure I applied over time. Towards the end I was applying firm pressure (about a 6 or 7 on a scale of 1 to 10). When I checked again, the stuck pixel was gone. I verified this with different solid background images, and the jscreenfix dead pixel locator.
Please remember that this is a glass display, and pressing too hard may cause permanent damage. That said, I would recommend giving this a try. The jscreenfix license cost me $3.50, and the microfiber cloth was included with my RMBP. I was so relieved when this worked. There aren't even words.