Doubling our efforts on secrecy ...

[trlyka]

I predict a fairly significant redesign for the new iPhone as opposed to the slightly tweaked versions of the 4/4S we have seen so far.

Samsung created three fake Galaxy III versions to prevent leaks and throw people off. Don't you think Apple is putting at least as much, if not considerably more, effort into ensuring the newest iPhone design isn't leaked?

Think about it: if you were Apple and wanted to intentionally leak a design to placate people into thinking they had seen the new redesign, how would you do it? The answer: do exactly what we have seen so far. Create a fake that gives away the least amount of information about the real design as possible, yet is still believable. Specifically, take an iPhone 4/4S and keep the same exact design and make it longer but not wider, make it slightly thinner, and change the look of the backplate slightly. The combination of those changes is probably the very minimum that Apple could do to the current 4/4S design and have people believe it was the iPhone 5. So why not just leak a simple fake with those minimal changes, fool people into believing they've seen the new design, and then the pursuit for information about the new redesign ends because everyone believes they've seen it.

In actuality, I think the new iPhone is going to be a total redesign from the ground up that looks nothing like the 4/4S with as big of a screen--maybe 4-4.3"--as they could get away with without increasing the overall size much. I really think the screen is going to be at least 4" and most likely even bigger. Just look at the new Motorola Razr M which they say is the size of an iPhone 4/S, but has a 4.3" screen. If Motorola can fit a 4.3" screen into something the size of the current iPhone, you can't tell me that Apple isn't going to do something like that with the new iPhone 5.

Think about it, we knew nothing about what the 4S would look like--even though it ended up being the same, and the 4 was left behind at a bar, which was an unforeseen error. I don't remember back to the 3G, but even if that design was leaked that still means there have been no "leaks" of the design of the last two iPhones. Now with the "doubling down on secrecy" and the fact that this in some ways will be the biggest consumer product launch ever, I think the secrecy has been airtight and I don't think we have any idea what the new version will look like.

Finally, a voice of reason. I thought I was alone in this thinking.

Many people have pointed to the cost involved to produce these "leaked" parts as not being reasonable to be done as a fake. But, for a company like Apple, those costs aren't even a blip on the balance sheet, and accomplish a lot of hype without revealing anything real. I don't think the phone we see on the 12th will look anything like the "leaked" phone that's been making its rounds.

But that's just me, and the guy in the post above, I guess

Nope, me too ^ I just hope we're right!

 

[Geckotek]

If the leaks are fake, I'll do the cinnamon challenge.

 

[elementskins]

Yes, but by that same reasoning it also doesn't mean every aspect of their business.

Apple is a secretive company, why would they pick and choose what areas they applied higher security to? Further, iPhone accounts for the largest chunks of revenue and profit, so I would think that security resources would be the highest there.

If the device we've seen is truely the device launched on Wednesday, it would possibly be the worst Apple design to date, as it lacks almost all the design principles they follow.

I also seem to remember that one of the comments made back in October 2011 when iPhone 4S came out, was that Steve had not worked much on that device as it was more of a spec bump, instead focusing his remaining time on the next generation iPhone. This phone does not appear to be something he would have approved for release.

Thankfully, in just under 2 days, all will be known.

 

[Geckotek]

Yes, but there are aspects of every business that are out of the owners control. It's a simple concept. I don't understand why people refuse to believe this.

We've heard those design criticisms before.

 

[elementskins]

Nope, me too ^ I just hope we're right!

And now we are 3. It may be time to form a club

 

[Big.Mac.Daddy]

If the leaks are fake, I'll do the cinnamon challenge.

If you do you've gotta get that on tape and post it here on MR!

 

[Geckotek]

If you do you've gotta get that on tape and post it here on MR!

That's the plan.

 

[elementskins]

Yes, but there are aspects of every business that are out of the owners control. It's a simple concept. I don't understand why people refuse to believe this.

There are aspects of every business that are out of the control of management, but they can be mitigated. A company like Apple has the resources to do just that.

On the flip side, they also have the resources to produce dummy product to be used as controlled leaks. Remember, one of the things we learned last year with the Foxconn tours was that Apple has employees building dummy products in the factories that never even reach the market. If they are willing to invest resources in that, why can't the leaked parts seen to date be diversions?

 

[Geckotek]

Don't you think what little we see (no fully built phone) is the result of mitigated risk?

I never saw that tour with the fakes. Got a link?

 

[viewfly]

I like controlled leaks as it keeps things alive.

But I do hope there is some big surprise on the 12th. Actually, I'd prefer it all be a surprise.

Hearing that the camera may be 12 Mpixels?

 

[Geckotek]

I like controlled leaks as it keeps things alive.

But I do hope there is some big surprise on the 12th. Actually, I'd prefer it all be a surprise.

Hearing that the camera may be 12 Mpixels?

One thing that bugs me is we've seen the PCB and several other parts, but we've seen no details on those parts. Why don't we know what model the SOC is? Why don't we know more about the camera? Why haven't we seen detailed pics of the Qualcomm chips? Normally by now we would have all those details.

 

[Blakjack]

Controlled leaks can be a good thing

A lot of people's livelihoods could be ruined for truly crossing the jobs cook line

These aren't controlled leaks. This are mishaps. According to the leaks, we now know what the Entire assumed new iPhone will look like. There has been no control in maintaining secrecy or leakage of this device.

The only way these leaks can be considered controlled is if the the new iPhone happens to look completely different from what we've seen so far. Because then we can say Apple leaked false parts in order to steer everyone in the wrong direction. Thats complete control. According to mostly everyone on macrumors, that ain't happenin so again I say, these have not been controlled leaks.

What gets me more than anything is the fact that that people think there is no possibility that Apple just may have released a couple fake parts and some scam artist in China decided to run with the rumor by creating more fake parts to bring validity to apples leaks. Apple barely has to do any work in convincing the world into believing something cause there are plenty of others who will do that for them just to fack with people.

Tell me how the iPhone 4 showing up in the bar is any different compared to all the leaks we've seen this summer. At the end of the day, all these leaks add up to a completed iPhone. If you are going to sit there and try to convince me that Apple doesn't have a problem with this and will allow others to walk this earth freely without consequence, you are waisting your time. And don't hand me that crap about parts like this have been leaked every year. We all know that the degree of leaks this year are highly unapple like and they will go after people to the full extent of the law. They've done it in the past, why not now?!

If Apple in fact does unveil the iPhone looking the same as what we have seen in the leaks, I think it's only fair that I begin to get concerned about Tim's ability to control the workings in the company. Apple thrives on secrecy. These leaks no matter what you say go completey against that. Sure some leaks are going to get out that WILL be true, but to have the entire phone leaked before launch is a complete failure. If this becomes routine every year, suspense in the future will become watered down and our expectations won't be the same. The only reason why everyone's is so excited this year is because deep down in side, we are all hoping that the leaks just may be fake and that apple will in fact release not only a taller but wider phone, so we are crossing our fingers.

 

[cyks]

At the end of the day, all these leaks add up to a completed iPhone.

If that's the case, then what are the specs for either of the cameras?

 

[Geckotek]

If that's the case, then what are the specs for either of the cameras?

That's what's so weird. We've seen the cameras in some of the pics, yet we have no details? Why wouldn't they spill it all for more hits to their site?

 

[Mr Hill]

I predict a fairly significant redesign for the new iPhone as opposed to the slightly tweaked versions of the 4/4S we have seen so far.

Samsung created three fake Galaxy III versions to prevent leaks and throw people off. Don't you think Apple is putting at least as much, if not considerably more, effort into ensuring the newest iPhone design isn't leaked?

Think about it: if you were Apple and wanted to intentionally leak a design to placate people into thinking they had seen the new redesign, how would you do it? The answer: do exactly what we have seen so far. Create a fake that gives away the least amount of information about the real design as possible, yet is still believable. Specifically, take an iPhone 4/4S and keep the same exact design and make it longer but not wider, make it slightly thinner, and change the look of the backplate slightly. The combination of those changes is probably the very minimum that Apple could do to the current 4/4S design and have people believe it was the iPhone 5. So why not just leak a simple fake with those minimal changes, fool people into believing they've seen the new design, and then the pursuit for information about the new redesign ends because everyone believes they've seen it.

In actuality, I think the new iPhone is going to be a total redesign from the ground up that looks nothing like the 4/4S with as big of a screen--maybe 4-4.3"--as they could get away with without increasing the overall size much. I really think the screen is going to be at least 4" and most likely even bigger. Just look at the new Motorola Razr M which they say is the size of an iPhone 4/S, but has a 4.3" screen. If Motorola can fit a 4.3" screen into something the size of the current iPhone, you can't tell me that Apple isn't going to do something like that with the new iPhone 5.

Think about it, we knew nothing about what the 4S would look like--even though it ended up being the same, and the 4 was left behind at a bar, which was an unforeseen error. I don't remember back to the 3G, but even if that design was leaked that still means there have been no "leaks" of the design of the last two iPhones. Now with the "doubling down on secrecy" and the fact that this in some ways will be the biggest consumer product launch ever, I think the secrecy has been airtight and I don't think we have any idea what the new version will look like.

I hope this is the case. I would love to actually be surprised on Wednesday.

 

[THE JUICEMAN]

I predict a fairly significant redesign for the new iPhone as opposed to the slightly tweaked versions of the 4/4S we have seen so far.

Samsung created three fake Galaxy III versions to prevent leaks and throw people off. Don't you think Apple is putting at least as much, if not considerably more, effort into ensuring the newest iPhone design isn't leaked?

Think about it: if you were Apple and wanted to intentionally leak a design to placate people into thinking they had seen the new redesign, how would you do it? The answer: do exactly what we have seen so far. Create a fake that gives away the least amount of information about the real design as possible, yet is still believable. Specifically, take an iPhone 4/4S and keep the same exact design and make it longer but not wider, make it slightly thinner, and change the look of the backplate slightly. The combination of those changes is probably the very minimum that Apple could do to the current 4/4S design and have people believe it was the iPhone 5. So why not just leak a simple fake with those minimal changes, fool people into believing they've seen the new design, and then the pursuit for information about the new redesign ends because everyone believes they've seen it.

In actuality, I think the new iPhone is going to be a total redesign from the ground up that looks nothing like the 4/4S with as big of a screen--maybe 4-4.3"--as they could get away with without increasing the overall size much. I really think the screen is going to be at least 4" and most likely even bigger. Just look at the new Motorola Razr M which they say is the size of an iPhone 4/S, but has a 4.3" screen. If Motorola can fit a 4.3" screen into something the size of the current iPhone, you can't tell me that Apple isn't going to do something like that with the new iPhone 5.

Think about it, we knew nothing about what the 4S would look like--even though it ended up being the same, and the 4 was left behind at a bar, which was an unforeseen error. I don't remember back to the 3G, but even if that design was leaked that still means there have been no "leaks" of the design of the last two iPhones. Now with the "doubling down on secrecy" and the fact that this in some ways will be the biggest consumer product launch ever, I think the secrecy has been airtight and I don't think we have any idea what the new version will look like.

If this is true then I'm all for it. But the sheer volume of production makes it likely for these parts to leak. As well as the monetary benefit that these highly underpaid workers have to smuggle out a part. I really hope you are right but I want to be realistic. It's a win win. Either I am pleasantly surprised or my expectations from these leaks will be met.

 

[Garrett67]

I really hope it looks completely different from what we seen and from the 4/4S. I mean, if it has the same design I think the moment of reveal will just be "Oh...."

 

[Cody21]

I predict a fairly significant redesign for the new iPhone as opposed to the slightly tweaked versions of the 4/4S we have seen so far.

Samsung created three fake Galaxy III versions to prevent leaks and throw people off. Don't you think Apple is putting at least as much, if not considerably more, effort into ensuring the newest iPhone design isn't leaked?

Think about it: if you were Apple and wanted to intentionally leak a design to placate people into thinking they had seen the new redesign, how would you do it? The answer: do exactly what we have seen so far. Create a fake that gives away the least amount of information about the real design as possible, yet is still believable. Specifically, take an iPhone 4/4S and keep the same exact design and make it longer but not wider, make it slightly thinner, and change the look of the backplate slightly. The combination of those changes is probably the very minimum that Apple could do to the current 4/4S design and have people believe it was the iPhone 5. So why not just leak a simple fake with those minimal changes, fool people into believing they've seen the new design, and then the pursuit for information about the new redesign ends because everyone believes they've seen it.

In actuality, I think the new iPhone is going to be a total redesign from the ground up that looks nothing like the 4/4S with as big of a screen--maybe 4-4.3"--as they could get away with without increasing the overall size much. I really think the screen is going to be at least 4" and most likely even bigger. Just look at the new Motorola Razr M which they say is the size of an iPhone 4/S, but has a 4.3" screen. If Motorola can fit a 4.3" screen into something the size of the current iPhone, you can't tell me that Apple isn't going to do something like that with the new iPhone 5.

Think about it, we knew nothing about what the 4S would look like--even though it ended up being the same, and the 4 was left behind at a bar, which was an unforeseen error. I don't remember back to the 3G, but even if that design was leaked that still means there have been no "leaks" of the design of the last two iPhones. Now with the "doubling down on secrecy" and the fact that this in some ways will be the biggest consumer product launch ever, I think the secrecy has been airtight and I don't think we have any idea what the new version will look like.

I agree with you too.

 

[blairh]

It's sad to see people dreaming of something better than the leaked parts. You guys are living in a fantasy world and not approaching this realistically. The next iPhone is going to be exactly what the leaked parts have showed you already. Feel free to reply after the keynote to tell me I was wrong. But you won't. Because I'm not.

 

[Geckotek]

Gotta love how everyone quotes the entire wall of text for a 5 word reply. Use "<snip>" people. Heck, just vote up their post!

 

[SiftWinnow]

It's sad to see people dreaming of something better than the leaked parts. You guys are living in a fantasy world and not approaching this realistically. The next iPhone is going to be exactly what the leaked parts have showed you already. Feel free to reply after the keynote to tell me I was wrong. But you won't. Because I'm not.

• The current 4/S design has been around for two years. Apple only offers one model and the iPhone is their flagship product so the design of the sole iPhone is critically important. Also, keep in mind that if if history holds, this design will also be around for two years.
  
• The release of this iPhone version is expected to be the biggest consumer product launch in the history of the world.
  
• When the iPhone 4 was released it was totally different from the 3G in every way except screen size.
  
• Over the past two years competing phone manufacturers have started to produce phones that surpass the iPhone in almost every measurable way save for iOS.

Given the above, does it really stand to reason that the new iPhone will essentially be an iPhone 4S with the same design, but with a slightly longer screen and LTE? Or would it make more sense for it to be a totally redesigned ground-breaking and revolutionary product that will solidify and strengthen market share dominance and put it comfortably back in front of the current phones?

Don't you think that the company that invented the modern-day smartphone and is one of the largest, most influential, cutting edge, and design-focused corporations in the world has spent the last two years coming up with something more than a tweak to an existing design that's already been around for two years? I sure do.

 

[docprego]

• The current 4/S design has been around for two years. Apple only offers one model and the iPhone is their flagship product so the design of the sole iPhone is critically important. Also, keep in mind that if if history holds, this design will also be around for two years.
  
• The release of this iPhone version is expected to be the biggest consumer product launch in the history of the world.
  
• When the iPhone 4 was released it was totally different from the 3G in every way except screen size.
  
• Over the past two years competing phone manufacturers have started to produce phones that surpass the iPhone in almost every measurable way save for iOS.

Given the above, does it really stand to reason that the new iPhone will essentially be an iPhone 4S with the same design, but with a slightly longer screen and LTE? Or would it make more sense for it to be a totally redesigned ground-breaking and revolutionary product that will solidify and strengthen market share dominance and put it comfortably back in front of the current phones?

Don't you think that the company that invented the modern-day smartphone and is one of the largest, most influential, cutting edge, and design-focused corporations in the world has spent the last two years coming up with something more than a tweak to an existing design that's already been around for two years? I sure do.

Totally agree. I can't imagine that the largest consumer product launch in history has already been completely revealed. I'm counting on a complete surprise Wednesday. Doubling down on secrecy and completely leaking your #1 secret do not add up.

 

[mcdj]

I don't think we have any idea what the new version will look like.

I think you're dreaming. Why would Apple create fake parts to be leaked? Why would they want to put an end to the speculation by creating a fake leak, and give up all that free launch publicity buzz? And if they did create fake leaks, how well did it work to end the speculation? Not very.

The complexity of conspiracy involved in creating and leaking mulitple fake parts, leaked via multiple fake sources would be ridiculous. A little Occam's Razor is needed here. The simplest answer to all the photos of all the leaked parts, and their subesequent fitting together to complete a functioning phone, is that the scale of production for this launch is so massive (don't forget how many millions of iPad 3s Tim Cook made for it's simultaneous worldwide launch) that keeping an ever growing list of vendors quiet is all but impossible.

A fake leak is a showman's move. Tim Cook is no showman. And even Steve Jobs, quintessential showman, didn't resort to such resource wasting tactics.

----------

These aren't controlled leaks. This are mishaps. According to the leaks, we now know what the Entire assumed new iPhone will look like. There has been no control in maintaining secrecy or leakage of this device.

The only way these leaks can be considered controlled is if the the new iPhone happens to look completely different from what we've seen so far. Because then we can say Apple leaked false parts in order to steer everyone in the wrong direction. Thats complete control. According to mostly everyone on macrumors, that ain't happenin so again I say, these have not been controlled leaks.

What gets me more than anything is the fact that that people think there is no possibility that Apple just may have released a couple fake parts and some scam artist in China decided to run with the rumor by creating more fake parts to bring validity to apples leaks. Apple barely has to do any work in convincing the world into believing something cause there are plenty of others who will do that for them just to fack with people.

Tell me how the iPhone 4 showing up in the bar is any different compared to all the leaks we've seen this summer. At the end of the day, all these leaks add up to a completed iPhone. If you are going to sit there and try to convince me that Apple doesn't have a problem with this and will allow others to walk this earth freely without consequence, you are waisting your time. And don't hand me that crap about parts like this have been leaked every year. We all know that the degree of leaks this year are highly unapple like and they will go after people to the full extent of the law. They've done it in the past, why not now?!

If Apple in fact does unveil the iPhone looking the same as what we have seen in the leaks, I think it's only fair that I begin to get concerned about Tim's ability to control the workings in the company. Apple thrives on secrecy. These leaks no matter what you say go completey against that. Sure some leaks are going to get out that WILL be true, but to have the entire phone leaked before launch is a complete failure. If this becomes routine every year, suspense in the future will become watered down and our expectations won't be the same.

I agree with much of this, but when I posted about it a couple of weeks ago, I got shot down hard.

 

[Geckotek]

Totally agree. I can't imagine that the largest consumer product launch in history has already been completely revealed. I'm counting on a complete surprise Wednesday. Doubling down on secrecy and completely leaking your #1 secret do not add up.

Why would you think the 6th generation of one of the most iconic devices in the world is a #1 secret? It's too well known to be secret in any way. Everyone knows the approximate launch dates every year.

The #1 secret MIGHT be the iPad mini...but event that might be a stretch. An "iTV" would be more likely...if it exists.



And come on guys, what's with the qouting of giant posts?

 

[elementskins]

36 hours, 18 minutes until all is revealed...