- The current 4/S design has been around for two years. Apple only offers one model and the iPhone is their flagship product so the design of the sole iPhone is critically important. Also, keep in mind that if if history holds, this design will also be around for two years.
- The release of this iPhone version is expected to be the biggest consumer product launch in the history of the world.
- When the iPhone 4 was released it was totally different from the 3G in every way except screen size.
- Over the past two years competing phone manufacturers have started to produce phones that surpass the iPhone in almost every measurable way save for iOS.
Given the above, does it really stand to reason that the new iPhone will essentially be an iPhone 4S with the same design, but with a slightly longer screen and LTE? Or would it make more sense for it to be a totally redesigned ground-breaking and revolutionary product that will solidify and strengthen market share dominance and put it comfortably back in front of the current phones?
Don't you think that the company that invented the modern-day smartphone and is one of the largest, most influential, cutting edge, and design-focused corporations in the world has spent the last two years coming up with something more than a tweak to an existing design that's already been around for two years? I sure do.