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Following rumors Apple is planning to create original television content like Netflix and Amazon, news has leaked about the company's first prospective TV show courtesy of The Hollywood Reporter. The series, called Vital Signs, is described as a dark semi-autobiographical drama that stars Beats co-founder and Apple executive Dr. Dre.

Sources who have seen scripts and descriptions of the show have described it as being very dark, reflecting at least in part on the life of Dr. Dre. Each episode is said to focus on a "different emotion" and the way Dre's character handles it.

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While technically a half-hour, the show is not a comedy. Instead, it is described as a dark drama with no shortage of violence and sex. In fact, an episode filming Monday and Tuesday this week featured an extended orgy scene. Sources tell THR naked extras simulated sex in a mansion in the Bird Streets neighborhood of Los Angeles' Hollywood Hills. (Dre's wife Nicole Threatt Young was on set to witness the shenanigans, one insider says.)
News that Apple was exploring the possibility of original television programming first surfaced last summer, ahead of when it shelved its streaming television plans. At the time, it was speculated the content could be provided through a rumored streaming service, but with Apple having ended development on that project at the current time, distribution will come through more traditional means.

The Hollywood Reporter believes the series is likely to be distributed through Apple Music, which was born out of the Beats Music service created by Dre. It may also be available through iTunes or distributed through other channels, but the details on that are not yet clear. As with Netflix shows, all episodes of the series will be released at once.

Dr. Dre is the executive producer on the series, and it's being funded by Apple. The series will also star Sam Rockwell, known for movies like Confessions of a Dangerous Mind, Galaxy Quest, and Moon, along with Mo McRae, known for his role in Sons of Anarchy. It will be directed by Paul Hunter.

Article Link: Dr. Dre to Star in Apple's First Original Television Series
 
This is looking like the old Studio System where actors were signed to studios for exclusive series of projects.
 
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Will it reveal how he avoided prison after assaulting journalist Dee Barnes with the help of his body guard? Her crime: a critical review of his work.
Rolling Stone: He [Dre] picked her up by her hair and "began slamming her head and the right side of her body repeatedly against a brick wall near the stairway" as his bodyguard held off the crowd with a gun. After Dre tried to throw her down the stairs and failed, he began kicking her in the ribs and hands. She escaped and ran into the women’s rest room. Dre followed her and "grabbed her from behind by the hair again and proceeded to punch her in the back of the head."

As Dr. Dre explained the incident: "People talk all this ****, but you know, somebody **** with me, I’m gonna **** with them. I just did it, you know. Ain’t nothing you can do now by talking about it. Besides, it ain’t no big thing—I just threw her through a door." Mr Cook knows how to pick them.
 
Apple please ask yourselves "Are we TV producers, or do we make amazing tech products and software?"

If they just hire the right people, fund it, and otherwise don't toy with it.....chances are original programming could be quite successful for them. Let the right people produce it and it's got a good shot. Just don't interfere in the process.

Edit: Where they will probably go wrong with it: Charging per episode to view it, or charging a monthly Apple TV premium for in house produced content. If it were bonus material for owning an Apple TV....that would rock. I bet they don't do it that way though.
 
This is ridiculous, if true. Kind of a conflict of interest for Dre to be an actor and Apple executive.

The only way to stop this stupidity and turn Apple around is to get rid of Cook, Cue and Williams. I'm sorry but the Apple executives are getting desperate trying too hard to be " cool ". They need to lay off true vanity projects and focus on sensible products that have function.

I love Sam Rockwell and his brilliant work in MOON but this could really hurt his career.
 
Desperately don't want Apple falling into the content owner / producer cabal...they don't see "customers" the way Apple of today does.

That said, seems a bit odd to have one of your execs staring in their own TV series...that whole purchase of Beats has been a place I wish Apple hadn't gone.
 
Sounds like a real winner. Yea Eddy.

While technically a half-hour, the show is not a comedy. Instead, it is described as a dark drama with no shortage of violence and sex. In fact, an episode filming Monday and Tuesday this week featured an extended orgy scene. Sources tell THR naked extras simulated sex in a mansion in the Bird Streets neighborhood of Los Angeles’ Hollywood Hills. (Dre's wife Nicole Young was on set to witness the shenanigans, one insider says.)
 
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(well, MacRumors doesn't see to be able to handle gifs - so here's an image below of the gif)

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...well, I hope that iTunes will not end up selling "Apple exclusive" music, movies and shows in the near future. No, Tim Cook, I was only joiking; please don't consider it!
 
Apple is diversifying itself in to waaayyyy to many categories. They are good at them all, but not great at even 1. There hardware is not on par (XPS is killing it), and there software is lacking.

Kill the extra categories, 20 sizes and 20 colors, no rhyme or reason for display exclusions. Or in 10 years the big boy on the block, won't be apple.
 
I wonder if this original content will be included in an AppleMusic subscription, or if it will be a new video service...AppleVideo? They could create a NetFlix like service where certain iTunes movies roll in and out of being "free" to watch and then augment it with some original content like this.
 
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