While, like they say in marketing and politics - answer the question you wish you were asked instead of the question you were asked, and there's no such thing as bad publicity. You at least have those down.
The gap doesn't exist because bridging it hasn't been tried, it's because every time PC manufacturers try, they fail. Perhaps you'll have better luck, but the burden will be on you. Kickstarter's own stats shows that Technology projects have a 19.96% success rate. CNN reports 84% of the top 50 funded projects missed their delivery dates. The 120 day timeline seems extremely aggressive, specs are vague, this is very much a "trust me" project, and based on your dodginess in answering some basic questions, and the fact the entire thing is a shameless clone (down to the kickstarter video), I'd be careful. None of the prototype pictures look anything like the renderings. Have you even tested a prototype that matches the rendering and drawings? So in 120 days you are going to prototype, make revisions, ramp up production and ship?
No way. I've worked with Asian manufacturers enough to know that ain't gonna happen.
And all that aside, the case design is completely compromised. It looks sharp from the outside, but without the heat sink core that makes this design work for Apple, without a custom fan, relying on off the shelf components, this chassis is all about aesthetics at the expense of functionality.
- The case is 70% larger by volume than the Mac Pro. People who are expecting something with the compact footprint of a Mac Pro are going to be disappointed.
- Despite that, it looks very tight inside. The page suggests it will fit any Mini-ITX motherboard, but there's no specifics on boards that have been tested to fit, and will work with the header board. Again, "trust me, it will all all work fine". But without a working prototype, he probably doesn't even know what will work.
- The spec'd case fan is rated at 30 dB. That's loud. And that's just the case fan, there's also the CPU fan and GPU fan(s). It's gonna be loud and run hot unless you're using low power components. It's a single 140mm fan in a case with very questionable airflow, and since it doesn't use custom or even consistently spec'd components, what can be done with ducting is limited. Expect to figure that out yourself as a customer, or just run it loud and hope for the best. If you've ever looked at the ducting inside the pre-2013 Mac Pro's, it's extremely well designed and precise. That's critical. And that is not what is happening here.
- While the case fan cover does look nice, it also looks restrictive. How much does it effect airflow? Has it been tested? Again, just trust them that it'll work.
- The CPU and GPU fans are oriented perpendicular to the general airflow in the case, and will exhaust pretty much directly against other flat surfaces. That is extremely sub-optimal.
- The website claims that it will run the fastest i7 on the market. Which would be 140w TDP. Yet it also states it's only been tested with a 50mm x 90mm CPU heatsink/fan. That's not going to cool 140w, especially when the heatsink fan sits right against a flat wall and is perpendicular to the flow of the case. So what will it work with? Another "trust me".
It's a compromised design, all the pictures are renderings except for prototypes that are dramatically different (ATX power supply?), the engineering is extremely questionable, the timeline is unrealistic. I give it 50/50 that it ships in a year and comes close to living up to the specs and promises. And that's assuming there are no legal issues.
Rob
Rob .. Thanks for your comments .. We have worked around the clock with our manufacturing partners to make sure we can deliver a product. Before taking this to Kickstarter we had to look at all aspects of the case and we have come up with cleaver techniques to achieve this without compromising the aesthetics and keep cost down. Before looking at manufacturing I consulted industry experts and designers that make products for some of the biggest names in the industry and factories in the Shenzhen area. I have also brought in Kip Kokinakis and he is the Co-Founder of the Dune Case. He was the CEO of Aureal 3D Audio (A3D) for those who remember the A3D back in the 90s, previous CEO of MyVu and has more than 30 years of manufacturing experience. I admit coming into this I learned a lot about manufacturing. But when making a world class product, I can't rely on speculation but rather on people with experience and track record that can deliver. With Kips experience and his involvement in this project, I am with out any doubt we will deliver the Dune Case. Everything we have said on delivery was carefully measured and I am very confident that Dune Case will succeed and deliver on what we promised.
In regards to positioning of parts and performance. We have tested this in using industry standard software. First, it took us a while to design this. Once we got the design right we simulated this to identify hot spots inside the case. We then revised the drawings and engineered this right. If we had a model to look from we could of done this in 1 month.. but the fact is no one has attempted to do what we did using industry standard parts and it took us a year. Through fine tuning the results are impressive considering the small form factor. We got the volume down to 9.7lt and analysed heat spots inside the case and re engineered. On 100% stress test using a i7 4770 and 970 GTX mini ITX, the GPU was 65 degrees Celsius and CPU was 57-59 degrees celsius. The power supply we used was a Silverstone SFX PSU 450 W gold cert and it is quite common to buy. Also Silverstone has a 600w SFX PSU as well. Once again we have on board creditable people and a great team behind this with track record on delivery. I have no doubt and have full confidence in Dune Case. Once people have it in there hands to and experience what I have with using the Dune Case, I believe it only get better from there. So why not be the first one to have it and join me in that experience .. I have that experience and I hope you can have that too ...
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