I have at times found myself with a defective when new or nearly new product and in those situations, when a repair is offered, I pushed hard for a replacement with new. I cant (and I doubt any of us can) speak to the specifics of how the judgment in that case was arrived at. but as much as possible, when I pay for something and the manufacturer fails to deliver their end of the transaction, I want more than just gesture in return. Id rather not have to accept some lowest bidder contract repair person mucking around in my several hundred dollar purchase with two months left on the warranty.
Well, if they make it a policy such as in the OP, you as the customer will pay more for it in the end.
I'll keep it the way it is and continue to receive remanufactured units that can't be discriminated from brand new, and not pay more for it.
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we will all insist on calling them refurbs as that is what Apple calls them,
http://www.apple.com/shop/browse/home/specialdeals/mac
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False. They do not sell refurb iPhones at all. You can check this yourself as there's none at the site you linked.