Clearly the folks at Cupertino have had a stern chat with DxoMark.
First, a couple months the testing criteria have been redone, and since that reset point, Apple’s main competitor hasn’t been tested with that new criteria, and then, on launch day of the IPhone, (previous test release times don’t care about release date, the HTC U11 had their chat with Dxo mark to get their top score out before being released) the results are released.
Not saying results aren’t valid, etc etc but people have to be naive to think these are totally independent tests, and that marketing, greasing the palms, of an evaluation process that contains a fair bit of subjectivity (as supposed to Displaymate panel reviews which have hard data to back up results) of what certain people think look good. The marketing effect of having a top test means every reviewer of the phone for the next couple years gets to throw a few lines in their reviews.
Don’t get me wrong, Samsung will try and do the same, I can see Samsung making sure that they have Dxo mark make the S9 tying or being ahead the IP8, and then Dxo mark coming out with a separate video section where the Note 8 comes ahead etc etc. When it gets closer to 100, new testing procedures again, if people haven’t dismissed these tests totally as who pays DxoMark the most amount of money by then...as much as they want to appear independent,things like releasing results like that today make it hard to believe it’s all a coincidence.
Unfortunate victim will be DxOMark and it's credibility which by the way Apple or Google or anyone happy to tamper with! You lose one more objective critics in the market!! Everything has a price tag!