Woke up at 2:45am eastern time so I'd be ready, used the app and had the watch saved already and used Apple Pay, was ordered right whe the app went live and had my email confirmation at 3:02am, ordered the White 42mm Sport Watch with a ship date of April 24th-May 8th
Mine went through at the same time yet I have a May 13-24 delivery date. So annoying.