Eddy Cue Says Apple 'Not Trying to Create TV Shows,' But Willing to Help Where Possible

Discussion in 'MacRumors.com News Discussion' started by MacRumors, Jul 14, 2016.

  1. MacRumors macrumors bot

    MacRumors

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    Apple executive Eddy Cue, who oversees services like the iTunes Store, Apple Music, Apple Pay, Siri, Maps, and iAd, sat down for a wide-ranging interview with The Hollywood Reporter about the future of Apple TV, the company's relationship with Hollywood studios, and more.

    When questioned about the original programming space, Cue said Apple is not in the business of trying to create TV shows, nor is it trying to compete with the likes of Netflix or Comcast. Instead, he said Apple may "help" producers, as it is doing for Planet of the Apps.
    Cue also downplayed rumors about Apple's interest in purchasing Time Warner, stating that the company is "not actively trying to buy any studio" right now.
    Cue said Apple is only interested in entering the content space when the projects are tied to its existing products, which for now is Apple Music.
    Cue said he makes business trips to Los Angeles, where Apple has a growing team surrounding Apple Music and Beats, about five to six times per month. Apple's relationship with Hollywood, which began with Steve Jobs, is said to have "gotten better and better" over time as the industry warms up to Silicon Valley.

    Yesterday, Apple posted an open casting call for its upcoming original TV show Planet of the Apps, an unscripted program about apps and the people who make them. The series will be spearheaded by executive producers will.i.am, Ben Silverman, and Howard Owens, with filming to take place in Los Angeles in late 2016 and early 2017.

    Article Link: Eddy Cue Says Apple 'Not Trying to Create TV Shows,' But Willing to Help Where Possible
     
  2. kingofwale, Jul 14, 2016
    Last edited by a moderator: Jul 14, 2016

    kingofwale macrumors 6502a

    kingofwale

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    "
    Eddy Cue Says Apple 'Not Trying to Create TV Shows,'"

    well, it's not like you are trying to create a competitive phone either... so what are you doing?
     
  3. jlasoon macrumors 6502a

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    #3
    Is Eddy even trying to create anything these days?
     
  4. pat500000 Suspended

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  5. ARB4 macrumors newbie

    ARB4

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    Solid strategy (for the time being, at least). Let the major players in that space do what they do best, and focus on Apple being the premiere platform for distribution and consumption.
     
  6. Mr. Dee macrumors 68000

    Mr. Dee

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    #6
    Find it interesting he mentions this:

    "and some of that relates to the fact that we have a lot of money"

    Apple execs have been circumspect about how they discuss the company's wealth.
     
  7. robotica macrumors 6502a

    robotica

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    Is it just me or is this not exactly the area that I'd like to see Apple get more involved with, creating there own tv shows and movies.
     
  8. musika macrumors 65816

    musika

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    So basically... They're not trying to "create" TV shows, they're just creating a couple of TV shows...
     
  9. ThunderSkunk macrumors 68030

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  10. meaning-matters macrumors 6502

    meaning-matters

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  11. TurboPGT! Suspended

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    #11
    There is nothing circumspect about the fact that Apple has a lot of money.

    And that's not even really him saying "we have a lot of money." That's him saying "A lot of this is based on the impression that we have a lot of money."
     
  12. Dilster3k macrumors 6502a

    Dilster3k

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  13. pat500000 Suspended

    pat500000

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    That's just speculation.
     
  14. rdlink macrumors 68040

    rdlink

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    I'm so glad that the world is full of people who know how to evaluate talent so much better than those who are hired to run the richest company in the world.
     
  15. MH01 Suspended

    MH01

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    Does he actually have a Daily job ? Seems he has turned into a professional smoosher... Going to too many lunches by the look of it
     
  16. twocents macrumors regular

    twocents

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    #17
    While the whole "Steve wouldn't" thing has gotten old, it's fun to think about if Tim said "no" more often than "yes" these days
     
  17. Pakaku macrumors 68020

    Pakaku

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    #18
    They're known for their advertisements, and "Planet of the apps" is definitely an advertisement in spirit. And of course, advertisements are very "complementary to the things they're doing"
     
  18. djcerla macrumors 68000

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  19. bdkennedy1 Suspended

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  20. dixido macrumors member

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    #21
    Watchbands
     
  21. Shaun, UK Suspended

    Shaun, UK

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    #22
    He has been responsible for some of Apple's worst products for years and things aren't getting any better.

    If you think he is the right man for the job, I think you are in a minority.
     
  22. Rogifan macrumors Core

    Rogifan

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    iCloud should be given to someone else. Perhaps if he could focus 100% on iTunes, Music and TV they would get better.
     
  23. 2010mini macrumors 601

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    #24
    Apple is right to be cautious with Hollywood. Hollywood right now does not trust Silicon Valley completely. They have seen what happened to the music industry and they will fight to the last man to avoid that. What Apple seems to be doing is showing them that they can be an asset to Hollywood. A platform for talent to distribute content.

    I think though that they should purchase Time Warner Inc. It would give them a lot more bargaining power with content distributors (cable/satellite) as well as other content owners.
     
  24. nazaar macrumors 6502a

    nazaar

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    yes.... please stick to software and electronics. Especially software, it's been lacking and needs works.
     

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