Eddy Cue Says He 'Disagrees Vehemently' With Those Who Believe Apple's Pace of Innovation Has Slowed

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Just over a decade after the iPhone launched, and six years after Steve Jobs passed, some critics believe that Apple's pace of innovation has slowed. Unsurprisingly, Apple's services chief Eddy Cue doesn't share that opinion.


"I disagree vehemently with that and I think we've been incredibly innovative," said Cue, in a recent interview with Indian publication Livemint.

Cue pointed out that both the iPad and Apple Watch launched after the iPhone, while noting that revolutionary products take time. He also believes that Apple's work on Mac, macOS, and iOS has led the market.
Apple historically has a track record of coming out with industry-defining products, whether it's the Mac or iPhone or iPod. But over the past decade, there's a been perception that the pace of innovation and the pace at which Apple has come out with game-changing, breakthrough products has slowed somewhat. What do you have to say about that?

No way! First of all, the iPhone is 10 years old. That is the last decade. The iPad came after that and the Watch came after that. So, I disagree vehemently with that and I think we've been incredibly innovative. That doesn't even take into account the work that has been done on the Mac, iOS and MacOS, from that standpoint where I think we've led the market. When you think of the products that we've built over time, you own a lot of them. And you just assume that every year was a new product. But it wasn't. You can't do revolutionary new products, every two months or six months or whatever. They take time.
The rest of the interview was primarily focused on Apple's roadmap for India, which Cue described as a "very long-term opportunity."

Cue said Apple is focused on three areas in India, including the App Store, Apple Maps, and a bundle of other services such as iCloud and Apple Music. Of note, he said Apple is "working on" bringing Apple Pay to India.
The digital payments business is widely being seen as the biggest battleground in India now and in the near future. What are Apple's plans on that front?

Our head of Apple Pay, Jennifer Bailey, is here with me. And Apple Pay is something that we definitely want in India. The challenge with payment mechanisms is that there isn't really a lot of global scale. You deal with individual markets at a time ... but India is one of those markets where we hope to bring Apple Pay to.
Cue said Apple doesn't have an exact launch date to announce for Apple Pay in India at this point since it's not "a 100 percent" yet.

In the full-length interview, Cue also reflects upon the leadership styles of past and present Apple CEOs Tim Cook and Steve Jobs, and on Apple's increasing efforts to produce original content.

Article Link: Eddy Cue Says He 'Disagrees Vehemently' With Those Who Believe Apple's Pace of Innovation Has Slowed
 
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nt5672

macrumors 68000
Jun 30, 2007
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Well, saying "incredibly innovative" and "disagree vehemently" does not mean it is or is not respectively true.

When will these high paid showman come to understand that words have meaning and continued use of words that far over describe the releases and products they actually produce just makes the showman unbelievable. We don't buy products because of how Cue or Cook describes them.
 

Infiniverse48

macrumors 6502a
Jun 28, 2017
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There haven’t been any revolutionary products since the iPhone, and there won’t be for years to come. People who think they come often are simply not intelligent enough. Granted, Cue is terrible, annoying, and lying in the article since he mentioned the watch.
 

ericgtr12

macrumors 65816
Mar 19, 2015
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The iPhone was groundbreaking in 2007 bringing full touchscreen to the mainstream, IMO it's an unrealistic expectation to see that sort of breakthrough every year, let alone more than once in a decade. Sure, other manufacturers may have more advanced features, better displays, etc. ahead of Apple but they're not innovating either, they're just capitalizing on what Apple has already done, only without the quality control.
 

Zwhaler

macrumors demi-god
Jun 10, 2006
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There haven’t been any revolutionary products since the iPhone, and there won’t be for years to come. People who think they come often are simply not intelligent enough. Granted, Cue is terrible, annoying, and lying in the article since he mentioned the watch.
Like it or not the Apple Watch is a fantastic product. Don't get me wrong, I've been frustrated with Apple for the past few years (especially with the lack of high end Mac hardware advancements), but the watch was no easy feat and it works really well and sells well. I'd say it is an innovative product.
 

MarkB786

macrumors 6502a
Sep 20, 2016
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Rocky Mountains, USA
Well I'm sure the iPad was in development before SJ passed.

But it's not the innovation I question.

It's the increase in the amount of what I believe to be inefficient software releases.
Seems to have been some larger bugs/issues with the last few OSs (both desktop and iOS).

I've been more disappointed with that tbh.
Yes, it was. In fact, the iPad preceded the iPhone in early development but was put on hold when Steve decided the iPhone was a more immediately relevant product.
 

asfonseca

macrumors newbie
Oct 16, 2017
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The problem is not a question of the pace of innovation, but a matter of focus and evolution of product lines. This year was exceptionally good, but 2014, 2015 and 2016 were years in which Apple simply abandoned several of its products and did not show much until the second half of 2016.

I also think there was a lot under Cue's responsibility. Siri had been on autopilot for four years, at least. Mac App Store is also abandoned. Maps especially is an area that needs urgent attention.
 

Infiniverse48

macrumors 6502a
Jun 28, 2017
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Like it or not the Apple Watch is a fantastic product. Don't get me wrong, I've been frustrated with Apple for the past few years (especially with the lack of high end Mac hardware advancements), but the watch was no easy feat and it works really well and sells well. I'd say it is an innovative product.
It’s concerning revolutionary products. The watch is the furthest thing from revolutionary.

If the watch tracked numerous biometrics with high accuracy, then it would be revolutionary. It does not, and won’t anytime soon.
 

MarkB786

macrumors 6502a
Sep 20, 2016
682
1,138
Rocky Mountains, USA
Like it or not the Apple Watch is a fantastic product. Don't get me wrong, I've been frustrated with Apple for the past few years (especially with the lack of high end Mac hardware advancements), but the watch was no easy feat and it works really well and sells well. I'd say it is an innovative product.
It's fine, but I switched to the Samsung Gear and actually like it a lot better. I'm not sure the iWatch was that much of a heroic feat of innovation. Fitbit and others were already in the space.